Daffodil International University

Faculties and Departments => Faculty Sections => Topic started by: Bipasha Matin on November 13, 2016, 02:46:45 PM

Title: Brand Architecture
Post by: Bipasha Matin on November 13, 2016, 02:46:45 PM

How an organization structures and names the brands within its portfolio. There are three main types of brand architecture system: monolithic, where the corporate name is used on all products and services offered by the company; endorsed, where all sub-brands are linked to the corporate brand by means of either a verbal or visual endorsement; and freestanding, where the corporate brand operates merely as a holding company, and each product or service is individually branded for its target market.

Title: Re: Brand Architecture
Post by: yahya on November 30, 2016, 06:05:33 PM

thank you!