Daffodil International University
Faculties and Departments => Business Administration => Business & Entrepreneurship => BBA Discussion Forum => Topic started by: Md. Alamgir Hossan on March 04, 2017, 03:26:08 PM
-
Psychologist Dr Geert Hofstede published his cultural dimensions model at the end of the 1970s, based on a decade of research. Since then, it's become an internationally recognized standard for understanding cultural differences.
Hofstede studied people who worked for IBM in more than 50 countries. Initially, he identified four dimensions that could distinguish one culture from another. Later, he added fifth and sixth dimensions, in cooperation with Drs Michael H. Bond and Michael Minkov. These are:
Power Distance Index (high versus low).
Individualism Versus Collectivism.
Masculinity Versus Femininity.
Uncertainty Avoidance Index (high versus low).
Pragmatic Versus Normative.
Indulgence Versus Restraint.