Daffodil International University
Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: Shah Alam Kabir Pramanik on April 01, 2017, 02:46:36 PM
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Strategic planning is the process of developing and maintaining a viable fit between the organizations objectives, skills, and resources and its changing market opportunities.
Strategic marketing planning is the process of exploring marketing opportunities, investing time and money to pursue those opportunities and predicting the outcome of those investments. -Bovee, Houston, Thill