Daffodil International University
Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: Shah Alam Kabir Pramanik on April 05, 2017, 02:18:25 PM
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I. Marketing Objectives: At first a firm has to define the objectives of setting price. In this process the following factors should be analyzed-
Survival: In this case a firm should fix very low price for its survival instead of high Price. Here the firm’s survival is the main question.
Maximizing Current Profit: In such the situation a firm only pays attention to the current turn over by avoiding firm’s long run benefit.
Harvesting Investment: If a firm is willing to get back its investment very soon, then it can take such the strategy.
Maximizing Market Share: To maximize market share a firm can take the low pricing strategy.
Quality Leadership: If a company has a dream to retain the maximum quality of the product, then it considers such the factor.