Daffodil International University

Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: Shah Alam Kabir Pramanik on April 05, 2017, 02:38:59 PM

Title: Test Marketing
Post by: Shah Alam Kabir Pramanik on April 05, 2017, 02:38:59 PM

Test marketing is the stage at which the product and marketing program are introduced into more realistic marketing settings

   Provides the marketer with experience in testing the product and entire marketing program before full introduction