Daffodil International University
Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: Shah Alam Kabir Pramanik on April 11, 2017, 09:52:09 AM
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There are two kinds of knowledge about culture:
1. Factual knowledge
2. Imperative knowledge
1. Factual knowledge: Different meaning of colors, different tastes and other traits indigenous to a culture are facts that a marketer can anticipate study absorb.
2. Imperative knowledge: An ability to understand and to appreciate fully the haunches of different culture traits and patterns. So that culture sensitivity and tolerance is required.