Daffodil International University
Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: Shah Alam Kabir Pramanik on April 15, 2017, 08:56:03 AM
-
Marketing plan
A marketing plan is a written document that spells out the goals, strategies, and tactics which will be used to gain and maintain the competitive position and results that the company is seeking.
So, marketing plan is the combination of three things ----
Goal
Strategy
Tactics