Daffodil International University
Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: Shah Alam Kabir Pramanik on April 15, 2017, 09:01:49 AM
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Positioning Map
A perceptual map that shows consumers perceptions of their brands versus competing products on important buying dimensions. The position of each circle in the map indicates the brand’s perceived position on two important dimensions – price and quality.