Daffodil International University
Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: Shah Alam Kabir Pramanik on April 15, 2017, 09:02:45 AM
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Positioning statement
A statement that summarizes company or brand positioning. It has the following components…………..
a. Target segment
b. Need
c. Brand name
d. Point of difference.