Daffodil International University
Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: Shah Alam Kabir Pramanik on April 15, 2017, 09:06:43 AM
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Differentiation focus: Differentiation focus, like cost focus, concentrates on a particular buyer group, product-line segment, or geographic market. In using differentiation focus, the company or business unit seeks differentiation in its target segment. This strategy is valued because of a belief that a company or a unit that focuses its efforts can serve its narrow strategic target more effectively than can its competition