Daffodil International University

Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: Shah Alam Kabir Pramanik on April 15, 2017, 09:13:16 AM

Title: Rapid Skimming
Post by: Shah Alam Kabir Pramanik on April 15, 2017, 09:13:16 AM
Rapid Skimming: Launching a new product at a high price and high promotion level. This strategy makes sense when a large part of the potential consumers are unaware about the product.