Daffodil International University

Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: Shah Alam Kabir Pramanik on April 15, 2017, 09:14:03 AM

Title: Rapid Penetration:
Post by: Shah Alam Kabir Pramanik on April 15, 2017, 09:14:03 AM

Rapid Penetration: Launching the product at a low price and spending heavily on promotion. This strategy makes sense when the market is large, the market is unaware of the product, most buyers are price sensitive, competition is strong, unit manufacturing cost falls in company’s scale of production and company gains the benefit of experience.