Daffodil International University
Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: MD. ABDUR ROUF on April 22, 2018, 09:40:21 AM
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The legitimacy theory is based on the notion of a social contract that exists between the organization and society. Companies operate under the rules and limits of the societies in which they operate. Thus, the companies will have to be sure that its activities are in agreement, or are perceived as being in agreement, with the norms and values of the society, to prevent the disruption of the contract.
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