Daffodil International University
Faculties and Departments => Business Administration => Business & Entrepreneurship => Research and Publication => Topic started by: MD. ABDUR ROUF on February 16, 2020, 10:41:28 AM
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Qualitative research is used to gain an in-depth understanding of human behaviour, experience, attitudes, intentions, and motivations, on the basis of observation and interpretation, to find out the way people think and feel. It is a form of research in which the researcher gives more weight to the views of the participants. Case study, grounded theory, ethnography, historical and phenomenology are the types of qualitative research.