Daffodil International University

Faculties and Departments => Business Administration => Business & Entrepreneurship => BBA Discussion Forum => Topic started by: Farhananoor on February 26, 2020, 05:55:14 PM

Title: Cause related marketing
Post by: Farhananoor on February 26, 2020, 05:55:14 PM

Cause related marketing is part of a company’s corporate social responsibility policy . That is, a for-profit business establishes a long-term relationship with a non-profit company. The former expects to profit by selling more products and gaining positive publicity. The non-profit, on the other hand, benefits financially and through publicity.

Title: Re: Cause related marketing
Post by: Shahnoor Rahman on February 26, 2020, 06:27:53 PM

Thanks for Sharing.  :) :)

Shah-Noor Rahman
Assistant Professor
Business Administration

Title: Re: Cause related marketing
Post by: tanchi on February 27, 2020, 11:10:22 AM

Cause related marketing is really a new concept for me to learn