Daffodil International University

Faculties and Departments => Business Administration => Business & Entrepreneurship => BBA Discussion Forum => Topic started by: bidita on April 22, 2012, 10:59:30 AM

Title: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on April 22, 2012, 10:59:30 AM

Abstract: In this very world there are many successful people which we all look after and consider them as the icon of our lives. People who have been successful in many phases of their lives. They are also ordinary human being like us, but the question might arise, what extra element make this people form ordinary to extraordinary. They follow some strategies of their own which makes them successful in their life. They put some extra ingredients, gathered from their experiences and of course from their own innovation and create their own recipe of success. This paper employs the story of some business minds, how they have come so far and what special strategies they have used to reach the peek of success.

Keywords: marketing leaders, entrepreneur, marketing, strategy.

Discussions: Marketing minds peoples are very conscious about their strategic planning process. In this world there are many Marketing leaders. They always maintain their own way to run a successful business. These people are inspiring contributions to the field of global marketing, sales, pricing, and related strategy. As all know reflecting marketing is very important for business. In this list all the greatest management thinkers’ description about their marketing strategy. Leader’s fortitude is encouraging us to learn more about the value of business. These 12 leaders promote their high strategy but seems simple strategy as well as focused the valuable foundation in the business.

There are a number of marketing leaders but the most pronounced of them are given below:

1. Bill gates: Bill gates are the innovator of Personal Computers. He believes in faith and dreams and his goal is to put a PC on every home and he achieved his target. Now he is the second billionaire person in this world because of his clear for his own strategy. A simple strategy he believes that must have pure and deep consciousness about the business.

2. Steve Jobs: He is best marketing mind person and his marketing style is considered by some to be aggressive and demanding. He is a creator of Apple
(A mobile device company) and earned highest revenue then Nokia, Samsung or Sony mobile businesses. His marketing strategy is based on:
•   Innovative brand producing like touch screen gestures.
•   Re-use on the product.

3. Sam Walton: Sam Walton is the founder of Sam’s club and the world famous store Wal-Mart. He is well known for his marketing skill and attention. He is a good visionary person and constructs a line of discount stores that would provide more value to its customers and competitors. His extreme strategies are:
•   Good understanding to the customers.
•   Respect the team of associates.
•   Building slow and steady growth.


4. Walt Disney: Walt Disney is a great Hollywood Animated Movie Maker. His great strategy is to focus the Animation character into different streamed entertainment product including television, books etc.
 
5. Peter Drucker: Peter Drucker is the father of business consulting and very well known for his writings on decentralization and signification. His strategy is to think about the workers and responsible to serve the best for the customers.

6. Warren buffet: Warren buffet is a discipline and ethical person. His way of thinking about marketing sector is well organized. He is the best in investing in business. He is also a public – spirited person. Mentioned that he has some brilliant strategy about marketing sector:
•   You have to know about your weakness and strengths.
•   Don’t take yourself too seriously, but take what you do – especially for your stakeholders- very seriously.
•   To treat money as a tool, not a ticket to immortality.
•   Focus on the fundaments; practice them with the ruthless discipline of a master.

7. Tom Peters: He is well known of American writers and business management practices. One of the best strategies of him is Love your Competitors, which has lots of meaning indeed. His marketing thought is widely acceptable. He believes 
•   Marketing is ultimately responsible for the customer and channel experiences.
•   A person ultimately utilizes their job by design, pricing, audience selection, messaging, etc. which create a good positions in the market.

8. Jim Collins: He wrote outstanding clear titles of his books as well as its contents. One    of the books is “Good to great” In this book, he describes why some companies make the lead and others don’t. 
•   Use core techniques or identity
•   Active instruct of employees into ideological commitment to the company.

9. Al Ries: Al Ries is a marketing professional and author. He is also co-founder and chairman of the Atlanta-based consulting firm. In his marketing strategy,
•   â€œMarketing is not selling. Marketing is building a brand in the mind of the prospect”
•   â€œTo be a good marketing person you have to know all these tactics, and then you have got to select the right tactic to win your particular battle.”

10. Philip Knight: He is the Chairman and CEO of Nike company. He is the great marketing planner in the world market. One of his famous quotes is “The Trouble in America is not that we are making too many mistakes, but that we are making too few.”
•   Focus the brand extensively on advertising
•   Unique advertising
•   Positive connotations
•   Importance of building on brands equity.

11. Michael Porter: He is an Engineer and Economist before he specialized in strategy. He is one of the respected marketing leaders. His thinking about marketing strategy is “Strategy is not the same as operational effectiveness”.
•   Strategy is making choices, trade-offs, and deliberately choosing to be different.
•   Choice of low prices in different product should depend on the needs of selected segment.
•   Focusing marketing efforts of the target different narrow market segments and tailoring marketing mix to specialized markets.
•   Focus strategy should target market segments that are less vulnerable to substitute or where a competition is weakest to earn above average return on investment.

12. Tellman Knudson: He is Expert in Certified Hypnotherapist. Now He is the CEO (Chief Executive officer) of overcome Everything, Inc. According to his marketing strategy
•   You always want to ask advice from people who are smarter than you and people who have done what you are trying to do, or at least something that’s like what you are trying to do.
•   The whole point here is getting an idea and asking lots of questions. It will generate more ideas, but make sure you are asking questions to people who know what they are talking about.”

Business leaders and motivational experts is a listing of famous entrepreneur biographies. Their every strategy motivates infant industrialist people. In first to last every strategy focus strength, weakness, growth, achievements, customer satisfaction, positive techniques, unique advertising, brand building, good understanding with people, innovative idea, market segmentation, generating more techniques. These are influencing our different way of thinking about marketing strategy. 

As a great inspiration Leaders are configure the total bottom line of the business by profitable thought. Marketing is an orientated on the actual business address and communicating the people is like obligation of the Marketing strategy.


References::  http://www.scribd.com/doc/90593608/Lesson-from-the-world-best-marketing-leaders-and-their-strategies

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: hassan on April 22, 2012, 11:14:04 AM

nice post.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: shibli on April 22, 2012, 05:14:28 PM

I came to know some marketing leaders who i had not known earlier. Very good post. Can you post some more entrepreneurs who became successful in life? Life stories of great persons are always inspiring for us..

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on April 23, 2012, 12:51:30 PM

(http://johnmaxwellonleadership.com/wp-content/uploads/2010/09/maxwell_073.jpg)

John C. Maxwell is an internationally recognized leadership expert, speaker, and author who has sold over 13 million books. His organizations have trained more than 2 million leaders worldwide. Each year he speaks to Fortune 500 companies, international government leaders, and organizations as diverse as the United States Military Academy at West Point and the National Football League. A New York Times, Wall Street Journal, and Business Week best-selling author, Maxwell was one of 25 authors and artists named to Amazon.com's 10th Anniversary Hall of Fame. Three of his books, The 21 Irrefutable Laws of Leadership, Developing the Leader Within You, and The 21 Indispensable Qualities of a Leader have each sold over a million copies. Follow John C. Maxwell on Twitter@johncmaxwell
What Changed for 2010: Not enough to displace John from the top of our 2010 list of Top Leadership Experts. More quality leadership wisdom from John with "Leadership Gold" and his other video, speaking and writing endeavors keep John solidly at the top of the leadership profession.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on April 23, 2012, 01:17:34 PM

Thought of John C. Maxwell ::


1. A man must be big enough to admit his mistakes, smart enough to profit from them, and strong enough to correct them.

2. Educators take something simple and make it complicated. Communicators take something complicated and make it simple.

3. Good executives never put off until tomorrow what they can get someone else to do today.

4. If you're lying, you're lying.

5. Leaders must be close enough to relate to others, but far enough ahead to motivate them.

6. Learn to say 'no' to the good so you can say 'yes' to the best.

7. People buy into the leader before they buy into the vision.

8. Policies are many, Principles are few, Policies will change, Principles never do.

9. The greatest day in your life and mine is when we take total responsibility for our attitudes. That's the day we truly grow up.

10. We choose what attitudes we have right now. And it's a continuing choice.


As I like those sentences identified by blue color...


BIDITA

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: saja on April 24, 2012, 12:59:02 PM

very nice post . i think without proper marketing strategy any product or service can not exist for a long run.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on April 24, 2012, 03:52:54 PM

(http://www.seancovey.com/images/stephen_covey_profile.gif)


Dr. Covey dedicates his life to teaching principle-centered living and leadership to individuals, families, and organizations. Holder of an MBA from Harvard and a doctorate degree from Brigham Young University, Dr. Covey is author of the international bestseller, The 7 Habits of Highly Effective People, named the #1 Most Influential Business Book of the Twentieth Century, and other best sellers that include First Things First , Principle-Centered Leadership, and The 7 Habits of Highly Effective Families.

Recognized as one of Time magazine's 25 most influential Americans, his book sales have reached over 20 million books sold (in 38 languages) and his latest book, The 8th Habit , has sold nearly 400,000 copies - All of these accomplishments are more than enough to maintain Dr. Covey's number 2 ranking on our 2010 list of Top Leadership Experts.
 

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on April 24, 2012, 04:03:05 PM

Stephen Covey Strategies by his Inspirational Books


(http://www.whitedovebooks.co.uk/images/desire3.jpg)


(http://www.change-management-coach.com/images/7habits.gif)


(http://davetgc.com/habit.gif)


(http://www.psychiatrist.com/pcc/brainstorm/bs610502.gif)


(http://hdbizblog.com/blog/wp-content/uploads/2007/10/gtd-workflow.gif)

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on April 24, 2012, 04:04:48 PM

For Students  Like us his Inspirational Words

(http://img.docstoccdn.com/thumb/orig/41028411.png)

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on April 25, 2012, 09:03:40 AM

(http://www.videomedia.net/kenblanchardoneminmanpic.gif)


Ken Blanchard is a leading authority on the topic of leadership. As the Chief Spiritual Officer of The Ken Blanchard Companies, he continues to put his mark on the field of leadership. Ken is the Author several books including the Best Selling One Minute Manager Series that has sold Millions of copies around the world.
To move up 5 spots on our 2010 list of Top Leadership Experts at this stage of his career is a testament to the passion and zeal for leadership exhibited by Ken Blanchard. His new book "Helping People Win at Work" is sure to become another classic.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on April 25, 2012, 09:07:43 AM

Healing the Wounded Organization–3 key strategies from Ken Blanchard


Trust, commitment, and morale all took a hit as many companies struggled through the economic downturn of the past two years.  Ken Blanchard believes that there are three key strategies that leaders can employ to return a wounded organization to full health: 

1. Be a bearer of hope
2. Make your people your business partners
3. Become a servant leader

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on April 26, 2012, 09:27:21 AM

(http://www.brooksinternational.com/Customized/Uploads/images/Ram_Charan4.jpg)


Ram Charan is a highly acclaimed speaker and advisor. He is the coauthor of Execution and the author of What the CEO Wants You to Know and many other books. A noted expert on business strategy, Ram has coached some of the world's most successful CEOs, and for more than thirty-five years has worked behind the scenes at companies like GE, KLM, Bank of America, DuPont, Novartis, EMC, Dell and Verizon, helping them to develop, shape and implement their strategic direction.
What Changed for 2010: His new book "Leadership In The Era of Economic Uncertainty," and being named as a Senior Fellow at Wharton along with many other notable achivements have catapulted Ram up 6 spots on our 2010 list of Top Leadership Experts.


If you want to know more about him, go through this site ::
http://www.brooksinternational.com/Ram_Charan_180.htm

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on April 27, 2012, 07:24:09 AM

(http://www.fourhourbodybook.com/wp-content/themes/4hb-theme/images/tim-ferris.jpg)


Tim is best known for his best-selling book, The 4-Hour Work Week. Tim is an angel investor nominated as one of Fast Company's 'Most Innovative Business People of 2007.' Once called the "Indiana Jones for the digital age," he speaks six languages and runs a multinational firm from wireless locations worldwide. He speaks internationally about using entrepreneurship as a tool for ideal lifestyle design and world change.

What Changed for 2010: Tim Ferriss is representative of the next generation leader. He walks his talk, and lives what he teaches. His provocative, challenging and edgy approach to leadership made him the biggest mover on our 2010 Top Leadership Experts list rising 11 spots.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on April 28, 2012, 04:35:48 PM

(http://thewartburgwatch.com/wp/wp-content/uploads/2011/03/mark_driscoll9mickey.jpg)

Mark Driscoll is one of the most influential voices in the leadership world today. He is the senior pastor at Mars Hill Church which today draws more than 6,000 people each Sunday in Seattle. His sermons are downloaded more than a million times a year. Driscoll also co-founded and is president of the Acts 29 Church Planting Network having helped launch more than 100 churches in the U.S. and seven countries. Most recently he founded and leads the Resurgence Missional Theology Cooperative, a resource enabling people to effectively reach their community by leading biblically faithful and culturally relevant lives.

What Changed for 2010: Mark's unique approach and lin your face leadership qualities are changing the way people look at Christianity. Breaking through into the mainstream media with multiple appearances on ABC's Nightline and a regular column in the Washington Post have moved Mark up 2 spots on our 2010 List of Leadership Experts.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on April 28, 2012, 04:38:12 PM

http://www.youtube.com/watch?feature=player_embedded&v=ysiPAOCb4_k

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on April 29, 2012, 09:55:33 AM

(http://userserve-ak.last.fm/serve/252/244441.jpg)


Anthony Robbins is the original "coach" who is often credited with pioneering the current genre of success experts. He is a highly sought after speaker and the author of numerous books. He became well known through the use of firewalking in his seminars. He initially studied Neuro-Linguistic Programming, but went on to develop his own methods. He is now considered as the Leader of Leaders and the world's most recognized success coach.
What Changed for 2010: Tony Robbins moved up one spot on the 2010 Top Leadership list for his ever present contributions to the leadership industry. NBC recently announced that it picked-up eight episodes of a new reality show starring Tony Robbins, He spoke at the TED conference, and continues to coach some of the most successful leaders on the planet.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on April 29, 2012, 10:02:27 AM

Strategy of Anthony Robbins

Discover the incredible strategies for business growth available for you through our in-depth online CEO Mastery Training. This training gives you a high-level view of all the strategies that Chet and Tony have perfected over the years to make their companies grow like crazy, as well as those of their clients.
In this two-and-a-half-hour live training, you'll walk away with many growth strategies for small business, such as how to:

1. Disarm low price competitors and capture leads before your competitors even get a chance to talk to them.

2. Manage your company like the billion-dollar market leaders Chet & Tony have worked with.

3. Master the few critical skills in how to make a business grow, needed to catapult any company to the top of their industry.

4. Execute the fastest, least expensive strategy on how to grow a small business that Chet has used over and over with amazing success.

5.  Yield up to 9x more response from the same activities you're already doing.

6. Become a master of business growth and strategy, modeled after what Chet and Tony are paid millions to do for their clients every year.

7. Attract, recruit and retain superstar talent on your team, especially since they outperform regular employees 10 to 1 and are easier to manage.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on April 30, 2012, 07:52:55 AM

(http://www.conservapedia.com/images/thumb/3/3e/Rudy_Giuliani.jpg/200px-Rudy_Giuliani.jpg)


Rudy Giuliani is the Founder & Chairman of Giuliani Partners, a political activist, and a best selling author on topic of leadership.  He is a former Presidential candidate, US Attorney, and two term Mayor of New York City, and was credited with initiating improvements in the city's quality of life and with a reduction in crime.  Giuliani gained international attention for his leadership, during and after the September 11th, 2001 attacks on the World Trade Center. In 2001, Mr. Giuliani was named Time Magazine's Person of the Year.
What Changed for 2010: Even post election, Mr. Giuliani is a force in the world of leadership. His straight forward, if not provocative approach continue to make him a favorite in the media and on the speaking circuit.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on May 01, 2012, 08:34:40 AM

(http://www.kruegerbooks.com/books/sig/welch-jack.jpg)

Jack Welch is a business writer of a widely read weekly column The Welch Way, which he writes with his wife, Suzy Welch.  This column appears in BusinessWeek magazine and is published by the New York Times syndicate in more than 45 major newspapers around the world, reaching more than 8 million readers.   The Welches are also the co-authors of Winning, a #1 Wall Street Journal and international bestseller, and its companion volume, Winning: The Answers.  In 2001, he wrote his New York Times and also international best-selling autobiography, Jack - Straight from the Gut.

Jack is currently the head of Jack Welch, LLC, where he serves as Special Partner with the private equity firm, Clayton, Dubilier & Rice and is a consultant to IAC (Interactive Corp).  He is a contributor on a variety of television network business shows and speaks to business audiences and students around the world.  Jack also teaches a leadership course at MIT’s Sloan School of Management. 
 
Born in Salem, Massachusetts, Jack received his undergraduate degree from the University of Massachusetts and an MS and PhD in chemical engineering from the University of Illinois.  He began his career with the General Electric Company in 1960, and in 1981 became the Company’s 8th Chairman & CEO.  During his 20+ year tenure as CEO, the Company’s market capitalization rose from $13 billion to $400 billion, while revenues grew from $27 billion to $125 billion and earnings grew tenfold to almost $14 billion.  In 2000, he was named "Manager of the Century" by Fortune magazine.
What Changed for 2010: Mr. Welch overcame some health issues in 2009 which sidelined him for a bit, but in typical Welch style, the reach of hs syndicated columns, his presence on Twitter, and his active involvement in many activities kept him in our top 10.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on May 01, 2012, 08:36:55 AM

Jeck Welch Strategies :::


(http://www.1000advices.com/images/mgmt_welch_3s_6x4.png)

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on May 01, 2012, 08:39:16 AM

Lesson from Jeck Welch:::

(http://www.1000ventures.com/design_elements/selfmade/mgmt_25welch_stretch_6x4.png)

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on May 02, 2012, 03:36:52 PM

(http://ezinearticles.com/members/mem_pics/Mike-Myatt_6231.jpg)

Mike Myatt, is widely regarded as America's Top CEO Coach, and is a leading expert on the topic of leadership. His most recent book, "Leadership Matters...The CEO Survival Manual" is a ground breaking book on what it takes to reach the C-suite and stay there. Mr. Myatt is also a syndicated columnist and contributing editor on topics of leadership and branding. His theories and practices have been taught at many of the nation's top business schools, and his work has been noted in several major publications. He is also the author of the N2growth Blog and he is a frequent keynote presenter on the subject of leadership and branding.
What Changed for 2010: It is difficult to mention the phrase leadership development and not have Mr. Myatt's name surface in conversation. He is perhaps the most often quoted individual amongst today's leadership professionals, and moved up 3 spots in our 2010 list of Top Leadership Experts.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on May 03, 2012, 08:10:15 AM

(http://exlipso.files.wordpress.com/2009/04/robin-sharma1.jpg?w=450&h=274)

Robin Sharma is one of the most widely read authors in the world with his blockbusters such as The Greatness Guide (HarperCollins) and The Monk Who Sold His Ferrari (HarperCollins) not only topping bestseller lists but being translated into nearly 50 languages. He is also a trusted advisor to the media on leadership issues and has appeared on CNN, CNBC and NBC.
What Changed for 2010: Robin Sharma's inspirational approach and magnetic personality continue to fuel the rise of his global leadership star. Mr. Sharma maintained his position ranked #11 on our 2010 Top Leadership Experts List.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on May 04, 2012, 05:43:52 PM

(http://www.willowcreek.com/events/leadership/images/biopics/faculty_jim_collins.png)


Jim Collins is a frequent speaker and author on the subjects of business and leadership. He is a student and teacher of enduring great companies -- how they grow, how they attain superior performance, and how good companies can become great companies. Having invested over a decade of research into the topic, Jim has authored or co-authored four books, including the classic BUILT TO LAST, and GOOD TO GREAT. His work has been featured in Fortune, The Wall Street Journal, Business Week, Harvard Business Review, and Fast Company.
What Changed for 2010: Even though Mr. Collins was not as active with current works in 2009 as some of the other members of our list, the significance that his collective body or works has had on the leadership is truly staggering. For this reason Jim Collins held his position at number 12 on our 2010 list of Top Leadershp Experts.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on May 04, 2012, 05:59:25 PM

Strategies


(http://www.bsd7.org/district/Long_Range_Strategic_Plan/images/horizons.gif)

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on May 05, 2012, 08:35:10 PM

(http://www.anecdote.com.au/images/TomPetersStoryQuote.png)

Tom Peters is one of the foremost business thinkers of our time. Fortune compares him to Ralph Waldo Emerson, Henry David Thoreau, Walt Whitman, and H.L. Mencken. The Economist tagged him the “Uber-guru”—and BusinessWeek’s take on his “unconventional views” led them to label him “business’s best friend and worst nightmare.” Tom Peters is a frequent speaker and author on topic of business and leadership.
What Changed for 2010: There is simply more competition in the leadership space than there used to be, and Mr. Peters has been a casualty of the proliferation of more active players in this space. That said, he has a new book due out this year, and we're sure his independence, authenticity, candor and knowledge will keep him on our list for years to come.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on May 06, 2012, 04:07:22 PM

(http://t2.gstatic.com/images?q=tbn:ANd9GcRAKMR0LqmIG77L0ULURn3ndmYbpfaPXzW_aUTaXbXSWMN43tSaQFnm-XdFZw)

Marshall Goldsmith is an executive coach, author of several books, and frequent speaker on the topic of Leadership. His firm, Marshall Goldsmith Partners LLC is a leadership development firm that delivers consistently superior executive coaching as well as other leadership development services to clients globally.

What Changed for 2010: While not as personally active in coaching as he once was, his contributions to the leadership profession through his writing, speaking and teaching are prolific. His book The Organization o the Future is widely regarded as one of the best business books of 2009, and the much anticipated Mojo is certain to be a classic. For these reasons Mr. Goldsmith held his number 14 ranking on our 2010 list of Top Leadership Experts.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on May 08, 2012, 08:34:58 AM

(http://annenberg.usc.edu/Events/2010/~/media/events/big/warren-bennis75.ashx)

Dr. Warren Bennis is one of the nation's foremost authorities on leadership, organizational development, and change. Since 1979, Dr. Bennis has served as University Professor and Distinguished Professor of the Marshall School of Business at the University of Southern California. He considers that he has entered a truly generative stage in his life, one in which he pursues his greatest joy, writing, while also mentoring and taking pleasure in "people growing."
What Changed for 2010: While Dr. Bennis is not as active as he once was, no list of leadership experts is credible without noting the individual who originally developed the practice area of leadership as a discipline. His contributions to the profession and his collective body of works is more than enough to maintain his position as number 15 on our 2010 list of Top Leadership Experts.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on May 09, 2012, 04:35:10 PM

(http://www.kitguru.net/wp-content/uploads/2011/12/meg-whitman.jpg)


Meg Whitman has a passion for business, leadership, and for helping people achieve their dreams. Her 30-year career includes helping companies, such as Stride Rite, Bain & Company and Procter & Gamble, and working on much-loved brands, such as Mr. Potato Head, Keds and Barney. At FTD, she helped a network of florists strengthen their business networks. And at Hasbro and Disney, she helped spark the imaginations of children and encouraged them to live to their full potential with educational toys, shows and programs. In 1998, she joined a start-up company in Silicon Valley. At the time, few people could see the potential in a company with 30 employees and a little over $4 million in revenue. But Meg did. She was inspired by what she saw -- a company dedicated to helping millions of people reach their goals of launching and building their own businesses. And she knew. This was the company for her. The rest is history...What Changed in 2010: Ms. Whitman has placed her corporate interests aside for the time being and is focused on her gubernatorial campaign in the State of California. Her reputation, contributions and continued impact on the field of leadership have kept her on our 2010 list.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on May 10, 2012, 06:05:09 PM

(http://www.washingtonspeakers.com/images/photos/sp1/2747.jpg)


Clayton M. Christensen is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School, with a joint appointment in the Technology & Operations Management and General Management faculty groups. Professor Christensen's research and teaching interests center on managing innovation and creating new growth markets. Professor Christensen holds a B.A. with highest honors in Economics from Brigham Young University, and an M.Phil. in Applied Econometrics and the Economics of Less-Developed Countries from Oxford University, where he studied as a Rhodes Scholar. He received an MBA with High Distinction from the Harvard Business School, graduating as a George F. Baker Scholar. Clayton Christensen was awarded his DBA from the Harvard Business School as well. A seasoned entrepreneur, Clayton M.Christensen has founded three successful companies. The first, CPS Corporation, is an advanced materials manufacturing company that he founded in 1984 with several MIT professors. The second, Innosight, is a consulting and training company focused on problems of strategy, innovation, and growth that Professor Christensen founded with several of his former students in 2000. Innosight Capital, the third firm, was launched in 2005. From 1979 to 1984 Clayton Christensen worked with the Boston Consulting Group (BCG). In 1982 Professor Christensen was named a White House Fellow, and served as assistant to U.S. Transportation Secretaries Drew Lewis and Elizabeth Dole.
What Changed for 2010: Mr Christensen is perhaps the brightest leadership star wihin the world of Academia. Widely respected in both the public and private sector he is arguably one of the most recognized thought leaders on the topic of innovation which accounts for his rise on our 2010 list of Top Leadership Experts.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: goodboy on May 10, 2012, 11:31:16 PM

From the view of J scott Armstrong:
The myth of market share: can focusing too much on the competition harm profitability!!!!!

(https://marketing.wharton.upenn.edu/CFFileServlet/_cf_image/_cfimg-5888576990439092728.PNG)

http://knowledge.wharton.upenn.edu/article.cfm?articleid=1645 (http://knowledge.wharton.upenn.edu/article.cfm?articleid=1645)

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: goodboy on May 10, 2012, 11:36:27 PM

7 famous slogans of 20th centuries:

Good to The Last Drop (1907)

(http://www.versacreations.net/images/Slogan/Slogan%20images31maxwellhouse.jpg)
In 1907, coffee merchant Joel Owsley Cheek learnt of President Roosevelt’s fondness for coffee. He set up a booth to display his special blend at a county fair at Nashville, Tennessee,to which Roosevelt will be visiting. Suffice to say, when Roosevelt walked by, he was offered one steaming cup. Legend has it that President Roosevelt turned to his entourage and declared the coffee was “good to the last drop”. This gives life to the Maxwell House brand and the slogan. Exactly 100 years on, the slogan lives on, delivering aroma, satisfaction and its brand’s promise to delighted consumers.

A Diamond is Forever (1948)

(http://www.versacreations.net/images/Slogan/Slogan%20Diamond%20is%20forever.jpg)
Advertising Age lauded this slogan the Top 10 Slogans of the 20th Century. It is indeed one of the world’s most recognizable slogans. Written by Frances Gerety of N W Ayer in 1948 for De Beers Consolidated, he successfully conveyed the message that the diamond is synonymous with eternity and therefore, the definitive and ideal jewel to use to seal our endless love. Nowadays, people use the line everyday, quite oblivious that it originated from an advertising campaign.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: goodboy on May 10, 2012, 11:40:19 PM

Continue:

We’re No. 2. We Try Harder (1962)

Developed by Doyle Dane Bernbach in 1962, this is considered by many advertising gurus as one of the greatest advertising slogans of the 20th century. The slogan captured the very essence of the Avis’ corporate belief, aspiration and culture. Avis demonstrated its commitment that they will work harder to prove to their clients that they are worth a try. Wouldn’t you like to support a determined underdog all out to satisfy your needs and wants? I would. Not surprisingly, the campaign successfully brought the company back into the black after many years in the red.

Let Your Fingers Do The Walking (1962)

(http://www.versacreations.net/images/Slogan/yp.jpg)
Developed by Geers Gross in 1962 for the business directory, Yellow Pages, this grand old dame of a slogan is still not retiring. In fact, a 2004 survey by Opinion Research Corporation concluded that 55% of the people still use Yellow Pages – both online and off – to seek out local merchants, compared to 12% who used Internet search. A classic slogan that’s still valid today. Relax at home to search through the Yellow Pages for what you want at your convenience. Don’t you prefer that to walking around, under the scotching sun?

It’s the Real Thing (1969)

(http://www.versacreations.net/images/Slogan/Slogan%2070cocacola1.jpg)
This is another hot slogan but, surprisingly, and not just in advertising circles. Human rightists were using the exact words when campaigning against the supposed brutality of Coca Cola against union workers since the late 1980s. Since Coca Cola’s inception in 1886, it has launched no less than 45 memorable advertising slogans. Still, “It’s the Real Thing” remains the hot favorite, and deservingly so. Not only does it fulfill the criteria listed above, the slogan insinuates that the other colas are mere “wannabes”, copycats at best. Don’t you prefer to be seen with the genuine one, rather than be seen with others?

When It Absolutely, Positively Has To Be There Overnight (1982)

Developed by Ally & Gargano in 1982, this slogan is no longer in use by FedEx Corporation but it is still been revered as one of the best. It is certainly a class above the recent “The World on Time”, which is vague and ambiguous. The 1982 classic was simply written, easily understood, totally appreciated by anyone desperately trying to rush out a parcel. FedEX set a gold standard in the courier industry which made its competitors play catch up. As a consumer, I sure like the 100%, certainty, guarantee and commitment in that short 9-word sentence, don’t you?

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: goodboy on May 10, 2012, 11:41:54 PM

Got Milk? (1993)

(http://www.versacreations.net/images/Slogan/Slogan%20GotMilk%20Beckham.jpg)
Created by Goodby Silverstein & Partners for the California Milk Processor Board in 1993 to push cow’s milk sales, “Got Milk?”has evolved to be one of the strongest brand� in the US advertising history. Not only was the campaign credited with pumping up milk sales nationwide after a 20-year slump, it has turned a simple advertising campaign into an American icon. Do you know there is even an official “Got Milk?” website? Well, wouldn’t you like to have two words that capture the deepest essence of your entire business?

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on May 11, 2012, 06:20:44 PM

(http://washingtonspeakers.com/images/photos/sp1/3111.jpg)


Tony Dungy is the best selling author of UnCommon. Tony led the Indianapolis Colts to Super Bowl victory on February 4, 2007, the first such win for an African American coach. Dungy had taken eight of his previous ten teams to the playoffs. With this victory, he joined Mike Ditka and Tom Flores as the only individuals to win the Super Bowl as a player and head coach. Dungy has been involved in a wide variety of charitable organizations, including the Fellowship of Christian Athletes, Athletes in Action, Mentors for Life, Big Brothers Big Sisters, Boys & Girls Clubs, the Prison Crusade Ministry, and All Pro Dad. He also works with Basket of Hope, the Black Coaches Association National Convention, Indiana Black Expo, the United Way of Central Indiana, and the American Diabetes Association.
What Changed for 2010: As Mr. Dungy furthers his transition away from football into the business sector the more his leadership acumen is recognized and appreciated beyond the world of athletics. Mr. Dungy maintained his ranking for 2010.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on May 13, 2012, 07:53:15 PM

(http://www.n2growth.com/blog/wp-content/uploads/2007/07/Sydney-Finkelstein.jpg)


Sydney Finkelstein is the Steven Roth Professor of Management at Dartmouth's Tuck School of Business. He is widely known as one of the top authorities on strategy and leadership. His group is one of the highest rated at Tuck, and it has helped to propel Dartmouth's Tuck School to somewhere near the top of recent business school ratings—including the number one spot in the most recent Wall Street Journal ranking.
What Changed for 2010: For the author of 11 books and one of the brightest minds in the leadership profession, Mr. Finkelstein remains one of the lessor known members on our list (at least to the public at large). This accounts for his modest slipage in our 2010 rankings

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on May 13, 2012, 08:00:49 PM

Sydney Finkelstein Breakout Strategy pdf link.
Go through the link

http://www.thomaslawton.com/pdfs/FlyerBreakoutStrategy.pdf

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on May 14, 2012, 08:59:31 AM

(http://www.greenchicafe.com/wp-content/uploads/deepak1.jpg)

Deepak Chopra is the author of more than fifty books. He is the Adjunct Professor at Kellogg School of Management and Senior Scientist with The Gallup Organization. He is a co-founder and President of the Alliance for a New Humanity. Time magazine heralds Deepak as one of the top 100 heroes and icons of the century.
What Changed for 2010: Deepak Chopra is a very popular, if not almost cult-like figure within the leadership profession. He maintains a huge following and his body of work is immense. Mr. Chopra holds his number 20 ranking on our 2010 list of Top Leadership Experts. 

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on May 15, 2012, 08:53:10 PM

(http://www.harveymackay.com/wp-content/uploads/2011/09/rt-1.jpg)

Harvey Mackay is the author of the New York Times #1 bestsellers Swim With The Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt. Both books are among the top 15 inspirational business books of all time, according to the New York Times. Mr. MacKay is also a popular and entertaining business speaker and was named one of the top five speakers in the world by Toastmasters International.
What Changed in 2010: Entrepreneur turned author turned speaker Harvey MacKay is one of the most sought after speakers in the world. His practical in the trenches approach to leadership holds his number 21 ranking on our 2010 list of Top Leadership Experts.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on May 17, 2012, 01:35:48 PM

(http://t1.gstatic.com/images?q=tbn:ANd9GcTBKZrcd9_CnCHAJb_gEiuVwLeAXfY-5yexVNG60Bo2Fnasd-K2EG-BgEn6)


Jack Canfield is best known as the co-creator of the Chicken Soup for the Soul book series, which currently has nearly 200 titles and 112 million copies in print. He also founded The Transformational Leadership Council, a group of thought leaders, speakers, authors, coaches and other leaders in the fields of personal and professional development. His passion is teaching people to love themselves and to pursue their dreams with passion.
What Changed in 2010: Jack Canfield continues to help individuals become better leaders in the quest for continued personal development and success. For Jack's contributions to the leadership development field he comes in at number 22 in our 2010 list of Top Leadership Experts.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on May 20, 2012, 08:57:33 AM

(http://www.orrinwoodward.com/Portals/_default/skins/OrrinWoodward/images/orrin.jpg)


Mr. Woodward speaks on leadership and personal growth across the globe. He co-wrote the NY Times, Wall Street Journal, Business Weekly, USA Today, and Money Magazine best seller, Launching a Leadership Revolution along with a number of other highly sought after leadership books. His highly popular leadership blog has received international acclaim as an Alltop Leadership Selection, HR's Top 100 Blogs for Management and Leadership, and a Universities Online Top 100 Leadership Blog.
What Changed for 2010: Orrin was on our best of the rest list in 2009 just barely missing the cut. His growing following online and his sought after insights on leadership were enough to put him over the top for 2010.

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on June 02, 2012, 07:33:58 PM

Theodore Levitt

(http://www.21cbr.com/uploads/allimg/110109/2_110109141552_1.jpg)

Theodore Levitt was Professor of Business Administration Emeritus at the Harvard Business School and former editor of the Harvard Business Review. Most recently an "ally" at consulting firm Hamilton Co. Professor Levitt was at his most prolific 20 years ago, but is still vastly influential.

Author of The Marketing Imagination, and numerous thought-leading Harvard Business School articles including The Globalization of Markets (link to recent seminar), Marketing Myopia, Marketing Intangible Products and Product Intangibles ("Brand" starts here, if you think about it), Marketing Success Through Differentiation - Of Anything, Exploit the Product Life Cycle. Credited with coining the phrase "globalization", in his The Globalization of Markets article.
Theodore Levitt's obituary in Business Week June 2006
Theodore Levitt's obituary and profile at Harvard Business School

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: bidita on June 02, 2012, 07:43:59 PM

Geoffrey Moore

(http://www.dealingwithdarwin.com/images/gm_pic.jpg)

Geoffrey More is the author of Crossing the Chasm, Inside the Tornado, The Gorilla Game, and Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution. He is the leading thinker and practitioner on marketing and selling technology products, currently consulting to many absolute industry leaders. Articles include Darwin and the Demon: Innovating Within Established Enterprises and Bridging the Chasm Between Volume and Complexity.

Geoffrey Moore's biography
www.tcg-advisors.com
www.chasminstitute.com
www.chasmgroup.com

Title: Re: Lesson-from-the-world-best-marketing-leaders-and-their-strategies
Post by: tree on June 25, 2012, 06:24:09 PM

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