Daffodil International University
HRM, Management, Marketing, Finance, Operations => Marketing => Marketing Research => Topic started by: Badshah Mamun on April 28, 2012, 12:16:25 PM
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Individual cases are taken and a detailed study of each case is done.
Advantages of Case Study
Accurate data is provided
There is detailed analysis
Disadvantages of Case Study
It is difficult to generalize.
It consumes lot of time.
Confidential and sensitive information may not be given.
Interviewer bias is there.