Daffodil International University

DIU Activities => Brand Image of DIU => Ranking => Topic started by: md on May 27, 2012, 03:11:22 PM

Title: Ranking The Brands
Post by: md on May 27, 2012, 03:11:22 PM
BrandZ Top 100 Brand Ranking - 2012 (Millward Brown) |

The Brand Rankings, BrandZ Top 100 Brand Ranking - 2012 by Millward Brown
Title: Beyond profit
Post by: shibli on June 12, 2012, 12:04:52 PM
Putting people first: consumers increasingly expect brands to behave in an ethical manner
Businesses that have purpose beyond profit are growing at double the rate of other brands, according to the 2012 BrandZ list. But that comes as no surprise to Jim Stengel, former global chief marketing officer at Procter & Gamble.

Stengel, who now runs his own consultancy, spent three years tracking 50,000 companies to find out the secrets to long-term success. Along with Millward Brown, he identified the top 50 companies that are “ideals driven” in his book Grow.

Twenty-one of these top 50 companies are in this year’s BrandZ list. ‘Grow’ brands have increased in value by 87% over five years. This compares to 43% for the other brands included in the top 100 list. According to Stengel, his top 50 brands out perform the market threefold.

Brands as diverse as IBM, Starbucks, MasterCard and Dove (see below) make Stengel’s top 50. But Stengel says, “they all have commonalities”.

“When you go in and strip away differences in language and culture, you find that they ask similar questions. IBM and Innocent, for example, are very different, but the way they think about their ideals has similarities.”

Other companies are starting to notice the success of those businesses that have a purpose beyond profit, he adds. “There’s a growing awareness that this is the right way to do business because it has a really big impact on why people buy things.”

Benoit Garbe, vice-president at Millward Brown, which worked on the Grow research project using a variety of methods including neuroscience, says brands that improve people’s lives will also have a healthier bottom line. “We looked at the brands that have built a deep relationship with consumers and how each of them has grown in the past 10 years. Then we asked, did that relationship turn into stronger financial growth? For the most part what we found was that these companies were ideals driven.

“When brands create these ideals, they create a better relationship with consumers. Your marketing is more meaningful and people buy into what you stand for.”

Marks & Spencer, which is number 10 in the top UK brands, has made a commitment to its Plan A sustainability programme. Marketing director Steve Sharp says the share­holder-owned business needs to demonstrate that it is doing more for the planet.

He says: “Increasingly people are looking behind what companies really stand for and using their spending power to back those they agree with. Companies will have to behave better if they’re going to attract customers because it’s becoming more and more important to people’s buying decisions.”

Despite a difficult economic climate, Sharp believes its customers still want to see a commitment beyond profit from the retailer. He says: “It’s difficult during a recession [but] recessions will come and go so we think it’s particularly important to carry on during difficult times. In difficult times, it seems obvious to be more thrifty and more careful and not so wasteful.”

Millward Brown’s Garbe agrees, and adds that businesses which commit to their ideals will make more money: “Those companies that evaluate what they stand for, what their higher meaning and purpose is, know down the road that they will eventually create a higher profit.”

Title: Re: Ranking The Brands
Post by: shibli on June 20, 2012, 02:43:44 PM
Brand Positioning Strategy: 3 Common Errors and How to Avoid Them

The last couple of weeks I have been busy discussing and providing brand development estimates for a few start-ups. Ambitions entrepreneurs usually have a very simplistic approach to developing their brand: an attractive logo, a catchy slogan and a user friendly website to showcase their products.

When asked “why should customers choose you over the existing brands” the most common answer I get is “because I will sell for less”. Since my potential clients will compete in well-established categories, with entrenched competition,  my job becomes to educate them on the need for a strong positioning strategy for the new brand.

Below are three of the most common strategic errors entrepreneurs and top management make when launching or re-positioning a brand.

Positioning Strategy Error 1: Not Adding Competition to the Mix

I am surprised at how many managers act as if their business is a monopoly. During SWOT strategy sessions they highlight strengths based on  internal process improvements, rather than competition.

Speaking of strengths, many executives put “excellent customer service” on top of the  list. They use arguments such as “we implemented a new CRM software” or “we hired additional customer service personnel” to support the claim.

The real question should be how is the competition perceived in that regard?

If competitors are also  perceived as providing “excellent customer service” ( and many companies are) then this becomes a point of parity, not a competitive advantage.

When crafting your brand’s differentiation strategy always start with your competition, and finding a gap in consumer mind that you can exploit. Then look at your internal capabilities and try to fill it.

Positioning Strategy Error 2: Focusing on Tactics rather than Strategy

When I first meet s new client he/she usually says “I need a website for my new business”. When we get the conversation going and talk about the goals and the messaging on this website, there usually no clear answer.

A website is just one of many communication tools that can be used to position a brand in the mind of the consumer. The cost of having a website has decreased substantially these days, however what is important is the strategy behind it.

What makes a brand strong and a business successful is a simple and sustainable differentiation idea, a unique brand image, great products, excellent distribution, and the use of appropriate communication tools to reach the intended audience.

Positioning Strategy Error 3: Adopting the “Lowest Price” Route

The “lowest price” strategy rarely works for a simple reason: it cannot be sustained over a long period. I tell my clients that if your strategy is to be the lowest price competitor then you don’t need marketing, you need buying power.

With the rise of low cost imports and private label brands there will always be a competitor willing to sell for less. Lowest price might seem the logical way to get started but could also be fastest way to failure. Delay the launch until you find stronger, more sustainable competitive advantage.

There are many variables that contribute to a successful launch and development of a brand. I am curious to know what challenges you have to face in the process.

Title: Re: Ranking The Brands
Post by: shibli on June 22, 2012, 07:04:01 PM
"A business you understand, favourable long-term economics, able and trustworthy management, and a sensible price tag". That's investment, everything else is speculation." Warren Buffet
Title: Re: Ranking The Brands
Post by: shibli on June 26, 2012, 08:33:22 PM
Title: Re: Ranking The Brands
Post by: shibli on June 27, 2012, 07:50:24 PM
The most misused and least understood word in the business is branding._Austin McGhie. Suppose, Mr. X is an owner of a real estate company, should he or she go for vegetables/fish business just because it is proftable. Never ever. Because whatever he or she is doing, that represents his or her brand. Someone is a teacher of a university, should he start doing a business on marriage media or coaching. I think not. Then what is a key to success?

Last week I read about a reporter who inverviewed Warren Buffett and Bill Gates. When asked "what is your most important key to success?"
without a hesitation they replied:
Focus, focus, focus! What do you think about their response?

Successful entrepreneurs like the above didn't focus on too many diversifications keeping in mind their company's branding. Diversification requires proper knowledge, concentration and passion. Revenue or profit is logical sequence. In this age, without doing corporate social responsibility, no company can create brand image. "When you dream something, always dream big WITH LONG-TERM VISION.", not just short-term profit. Establishing a hospital, and medical college or university have huge prospect in Bangladesh in the long run.
Title: Re: Ranking The Brands
Post by: shibli on July 03, 2012, 03:52:55 PM
Title: Re: Ranking The Brands
Post by: shibli on July 03, 2012, 03:55:29 PM
Title: Re: Ranking The Brands
Post by: shibli on July 03, 2012, 03:57:03 PM
DAFFODIL INTERNATIONAL UNIVERSITY ON SOCIAL BUSINESS DAY(https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-prn1/s480x480/548300_253186344795329_249121113_n.jpg)
Title: Re: Ranking The Brands
Post by: shibli on July 03, 2012, 04:06:03 PM
In business, revenue is income that a company receives from its normal business activities but revenue is something which is Not always seen in the short-term perspective. Brand value of a company increases revenue which is intangible, cannot be seen....but perceived and understood and achieved in the long run.....
Title: Re: Ranking The Brands
Post by: shibli on July 09, 2012, 12:28:15 PM
All revenues cannot be measured in short-term perspective. Once a brand name is established, revenue is a logical sequence. Also, cost saving brings revenue. For example, if any construction work or renovation work or development work is done unplanned or unsystematic way, a lot of costs are incurred in renovation and decoration which, sometimes, involve in doing the same work again and again. Cost Minimization is the biggest challenge as far as organizations in Bangladesh are concerned. On the other hand, if some quick revenue comes in the short term,  paradoxically it may Not bring real value always in the long run. So, planning for long-term revenue by establishing brand image should be the key to success for entrepreneurs.
Title: Re: Ranking The Brands
Post by: shibli on September 07, 2012, 08:37:05 PM
The most misused and least understood word in the business is branding._Austin McGhie. If i judge my own company's brand myself, that would be the most stupid thing. Let the people judge it. If my products and services are sold increasingly, that indicates my company's brand image to be established.

Suppose, I am doing international linkage. Whether I am doing it rightly will depend on the people's feedback or recognition.

Many times brand value is misjudged. If i think public relation or advertising or foreign collaboration will increase my company's brand value, that might be wrong judgement.
Real brand value can be judged if we do quantitative research.  For a university, the rate of admission or students' rush for admission test is the first indicator. Secondly, getting awards and recognition. Thirdly, public word of the mouth or feedback. Fourthly, research activity.

Point is: Never judge your own brand yourself. Let the people judge it. If they don't give feedback, ask them.
Title: Re: Ranking The Brands
Post by: shibli on September 22, 2012, 11:12:08 AM
Many leaders may misjudge brand. They think if they can bring brand ambassadors, guests, spokespersons, it will increase their company's brand name. They want to judge the present value ignoring the future permanent value of their company. However, Experts say brand is created by continuous brand experiences. If Shahrukh khan comes to a place once, that will not increase the brand value of the program permanently. Because people tend to forget instant experience. But if SHAHRUKH comes regularly and continuously, people will remember these experiences. The point is: if you want to increase your company's brand value, please think about the customer equity, that is long-term future value of the customers, that can be created by continuous superior services towards the customers and by motivating the customer-oriented people who provide the services.
Title: Re: Ranking The Brands
Post by: goodboy on September 22, 2012, 11:05:09 PM
Yes sir, the stable & top quality service of an organization can surely add the brand image & permanently can fix it up.
Title: Re: Ranking The Brands
Post by: shibli on September 24, 2012, 02:38:10 PM
Most leaders pursue wrong and vague brand value. For a service-oriented company, services should be given one and only priority. And, for a service company, brand value depends on the following things:

1. Service differentiation, i.e., providing something different and extra than the competitors do.

2. Service quality, i.e., Not compromising with quality.   

3. Service productivity, i.e., The people who deliver service should be motivated.

4.  Service should be made as memorable experience: customers should be provided with these services in a way that they remember them as memorable experiences and share others about their experiences 
Title: Re: Ranking The Brands
Post by: shibli on September 25, 2012, 02:07:13 PM
How many leaders in Bangladesh really understand business in the true sense? There is huge difference between product business and service business. In product business, identifying customer needs and wants and advertising are crucial but in service business, service is the most important thing to deliver to the customers.

To be a successful entrepreneur, you need sharp I.Q. , business acumen, risk taking & forecasting ability, farsightedness and need to know how to manage human resources successfully. A good leader doesn't create followers, he creates other leaders. Because from a distance, he may find it difficult to take the right decision always.  A company can be successful when its human resources management will be standard. The system may collapse when you overvalue a particular employee who may suffer from superiority complex and create problems in the long run. No single employee is permanently essential for an organization. Hundreds of substitutes or alternative people are available in the market as the job market is saturated. I found many HR professionals drawing huge salary want to work part time while some HR professionals are willing to switch their jobs and serve in a service company. However, experts say employee motivation is the most important key for an organization to go ahead. Because if employees are demotivated, they can do many things secretly to decease revenue and increase expenditure which the leaders cannot even think of. A leader must know who the key-persons of his organization are.

The point is, a successful entrepreneur has to get rid of business myopia which refers to considering the present situation and benefits to be important by ignoring the long-term outcome. It's a great mistake because you are focusing on only one aspect out of many possible business attributes or solutions. That means you are looking at things with one single eye. Business myopia is a disease of shortsightedness or narrow-minded approach of considering that only one aspect of business strategy is greater than many other options.
Title: Re: Ranking The Brands
Post by: shibli on September 25, 2012, 05:21:24 PM
Just like any business, product/service too has its hierarchy. There are three levels:

The CORE product is NOT the tangible or physical product. We can't touch it. That's because the core product is the BENEFIT of the product that makes it valuable to us. With the example of a service company, the core product is good motivated people who deliver the services. Obviously, if these people are highly satisfied and happy, they will provide the best services with delight for the customers.

The ACTUAL product is the tangible, physical product. We can get some use out of it. Again with the example of a service company, the actual product is infrastructure, logistic support.

The extra product is the non-physical part of the product. It usually consists of lots of added value. So, with the example of a service company, the extra product is, advertising, networking and branding

Title: Re: Ranking The Brands
Post by: shibli on September 25, 2012, 05:38:20 PM
Brand cannot be created by advertising and public relation; brand has to be created by continuous brand experiences. Professor Philip Kotler.
Title: Re: Ranking The Brands
Post by: shibli on September 26, 2012, 02:00:49 PM
John Sculley had been vice-president at PepsiCo where he had successfully made Pepsi the number one brand in the Cola Wars. He was considered to be one of America's top marketing managers. Actually, there was no reason for him to join a bunch of young computer specialists. He had a secure and highly paid position at PepsiCo

It is Steve Jobs who impressed him by his visionary ideas and asked him a question to which he did have no answer: "Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?"

Sculley and Jobs became close friends. Despite the astonishing figures of sold Macintosh computers and a boost in sales, Apple soon fell into its most severe crisis.

The situation was thought to be overcome by Sculley's hard measures which led to the firing of its visionary Steve Jobs.  That was the most wrong decision ever made by Sculley. Everybody knows the rest.

What is the point:
Don't think about the present fake value, please always think about the future permanent value.
Title: Re: Ranking The Brands
Post by: shibli on September 28, 2012, 11:41:06 AM
Title: Re: Ranking The Brands
Post by: shibli on September 29, 2012, 12:10:39 PM
Experts say only one communication tool such as public relation cannot make your comapny's promotion effective. Your company's success depends on how well you are able to provide core benefits to the customers and how well you are conducting integrated marketing. Integrated marketing strategies take advantage of a combination of all communication tools without focusing on only one tool. The common marketing communication practices of advertising and PR are becoming increasingly vague, traditional and ineffective as more companies use a combination of approaches--or integrated marketing--to get their messages across to their target audiences.
Emeritus Prof. Don Schultz, integrated marketing guru

Today's information technology has given consumers control. All this is growing significantly...Interent WiFi access,  mobile phones, iPods/smart phones, podcasts, social networks, cable/satellite. Marketers are still just trying to break into these consumer networks and not paying enough attention to the customers, which are the only ones with money!

So to build relevant promotional marketing campaigns we must start with the consumer. The study done by Prf. Don had critical measures to help understand how consumers use and consume media today and the impact it has on them.


How Much Time Consumers Spend With Each Media Form

    Avg Minutes per Day

    Email            131.3
    TV               129.6
    Internet       127.5
    Radio            93.5
    Direct           56.3
    Newspaper    44.8
    IM                40.8 instant messaging
    Satellite        22.0
    Web Radio    14.4
    Blog             11.7
   Social Media  200.5

Media Combinations Are What Create Media Synergy

However, Word of mouth still has the strongest influence. Prof. Don argued that promotional marketing is still what drives the marketplace and influences purchase the most, no matter the category.
Title: Re: Ranking The Brands
Post by: shibli on September 30, 2012, 11:22:39 AM
In a competitive market, improving your services can be the key to survival. A company's reputation is only as good as the service it provides. If you take lots of promotion strategy focusing only on PR, then you might not get the expected return. For a service company, service should be given the top priority...

Title: Re: Ranking The Brands
Post by: shibli on October 06, 2012, 06:31:17 PM
A successful leader never focuses on only one aspect where he can go for many possible business solutions. He should always think for several options and should have several strategies in mind. Only networking or bringing local or foreign guests cannot help to create brand image for an organization, rather giving core benefits to the customers, doing CSR, nurturing good products and keeping all members of the team motivated so that they can work like captain PLANET are also vital components for establishing brand. The common practices of advertising and PR are becoming increasingly old, vague, traditional and ineffective as more companies use a combination of several approaches. In a competitive market, improving your services can be the key to survival for a service company.
Title: Re: Ranking The Brands
Post by: shibli on October 16, 2012, 06:21:25 PM
What is a brand?
A brand is a promise, an idea and expectations that stay in each person’s mind about a company. A brand defines an organization on emotional and intellectual levels. It provides insight into the principles, the Mission and programs of the organization. It is who we are and everything we do.

A brand is not just what we say it is; it is what everyone says it is. It is the feelings and concepts that live in the minds of the public regarding an organization.

By taking public opinion, we can influence how the world perceives us through our brand.
Why is branding important?

Standing Out
Today, we are competing in a world full of global brands. The average person views thousands of promotional messages, logos and advertisements every day. Without a clear, consistent identity, a company's message becomes lost in the large amounts of information we receive.
Differentiate from the competition
A brand shows what makes a company distinct and unique among the public and others. What makes a company different from other organizations? While any business model can be replicated easily, a distinctive identity cannot be replicated.
A brand provides deeper, more consistent meaning and a common understanding of the company. A clear brand allows everyone to understand who they are as an organization.

An expectation is created based upon the perceptions of the organization in the community and an individual’s interactions with the organization.

A brand helps an organization create and manage its reputation. Creating a positive image in the minds of the public builds social/cultural authority.

Grow the number of members and sponsors
A brand helps communicate an organization’s value more efficiently and effectively. When the public has a clear, positive image of a company and understands its value and uniqueness, they are more likely to be interested in participating and offering support. People are more likely to want to be associated with an organization that has a strong, consistent, positive image. 

Marketing Communications
The brand also reflects the mood and tone you want to capture in any piece of communication – advertising, newsletters, brochures, signs, websites, logo, public relation, forum, blog, email, etc. Every point of contact that an individual has with a company should reflect the same tone and message. The brand helps us embody the characteristics and concepts of the organization within all communications and actions.
Adapted from JCI
Title: Re: Ranking The Brands
Post by: shibli on October 17, 2012, 02:54:17 PM
Title: Re: Ranking The Brands
Post by: shibli on October 17, 2012, 02:55:56 PM
Title: Re: Ranking The Brands
Post by: shibli on October 18, 2012, 10:55:07 AM
Earlier marketing was considered an art, now experts say marketing is a science. Because we have to calculate or measure the impact, otherwise it is meaningless. Consumer psychology is  a black box, which is unpredictable. It doesn’t work in a linear way. It changes and varies form time to time.

Public relation is important. But experts always recommend for integrated marketing which means a combination of all communication tools without focusing on only one tool. Everything should work together such as advertising, newsletters, brochures, signs, websites, logo, public relation, forum, blog, email, social media, inviting corporate professionals, MoU, seminars, workshops, internal services, etc. Emphasizing one element while ignoring others is called short-sightedness of the leader. 
Title: Re: Ranking The Brands
Post by: shibli on October 22, 2012, 05:38:28 PM

Josh Bersin, CEO, President, Bersin & Associates, HR is a science, you have to measure the performance continuously...

Slowly but surely analytics is coming to the HR department. More and more companies now realize that their traditional approach to managing people data isn't driving the business value they need, driving the creation of a new generation of talent analytic strategies. And what BigData will do is let us walk away from some of our long held beliefs about what makes people perform.Questioning Executive Beliefs about What Drives Sales Success

One company is a large service provider who hires thousands of sales people every year. The generally accepted "beliefs" among executives are that top performers come from brand name colleges, have good grades and have demonstrated leadership abilities in their prior positions.

This is typical, by the way. Most companies are filled with decisions being made based on "gut feel," or "basic beliefs" - but many are not really grounded in data. When you really take on HR as a science, you start to let the data tell the story.

In this case the company did an analysis of the turnover, sales performance, and productivity ramp of several thousand sales people over several years. What they found was that high-performers in their sales organization met six key criteria:

1. They had no typos or grammatical errors on their resume.

2. They obtained some college degree and did not drop out. (The actual degree did not matter.)

3. They had experience selling real-estate or autos.

4. They had demonstrated success making quote and achieving success.

5. They were able to perform under "vague instructions" (tested through assessment and interviews)

6. They were excellent at multi-tasking and following up on tasks.

What did NOT matter was:

1. What school or degree they went to.

2. What grades they got in school.

3. What their references said about them.

Using this information, the company altered its screening and hiring process significantly, and within the next six months found a $4.5 Million increase in revenue over their traditional runrate (this is a big company).

Data-Driven Decisions Can Transform your Business

In HR we deal with a lot of vague and difficult decisions: who to hire, who to promote, who to move into a new position, what training and coaching a person needs, how much to pay people, etc. These are "imperfect" decisions - there is never a true "right" and "wrong."

So there is a huge tendency to act on experience, gut-feel, basic beliefs, and tradition.

When you start to use BigData in HR, you can throw this out the window. In fact, if you use a scientific model for decision-making, you would tend to use history and beliefs to "color" the data, not in reverse.

We recently published our BigData in HR research, which includes a detailed maturity model and roadmap you can follow to build analytic capabilities in your organization. While there are a lot of tools in the market to help, our research shows that this is not a "tools" problem at all - it is a new way of thinking and a new set of skills you need in your HR team.-Josh Bersin CEO, President, Bersin & Associates
Title: Re: Ranking The Brands
Post by: shibli on October 24, 2012, 07:25:09 PM
The Dirty Little Secret About Top Leadership
by Doug Riddle

Top leadership in many organizations do not understand nor can they clearly define their value proposition.  Few CEOs can say how they are supposed to work their magic within their organization.

A CEO sets the direction of the company.

So, I ask, “What is the direction of the company?” We are full of directions and vision statements which are well-meaning, but often sound just like every other company’s vision statement. For these statements to become more than lovely aspirations, something is missing.

what’s missing?

What’s missing is clarity about the identity of the organization, its character. If we know who we are and what we are becoming, the people of the organization can make intelligent choices about the investment of their time and energy. So many vision statements read like imperial dreams: to become the best…the biggest…the leading…. They can be overly involved in promises of performance. They’re too pie-in-the-sky to have much effect on the majority of workers. They’re not personal enough. That’s what an expression of our identity can provide.

For individuals, the sense of identity is the mental and emotional skeleton on which hangs all our behavior and personality and values. Our sense of identity is the strong center that tells us when we are doing something that doesn’t fit who we are (or believe ourselves to be). No matter what values we proclaim, our behavior is spurred and limited by how we see ourselves. Identity gives substance to what we believe and to what we aspire.

It is the job of the senior leadership of the organization to model and give voice to the organization’s identity. As they do, people throughout the organization understand what actions are worthy and what are not (ethics). Workers at all levels can believe in the vision, because they identify with the organization and they adopt that identify as their own (execution). Identity stays the same no matter what’s happening in the market.

And, as we know, people live up to (or down to) who they think they are. It’s the job of the senior team to walk and talk the identity of the organization. Culture and values are expressions of identity.

Does your organization have a clear sense of who you are as an organization?

- Doug Riddle

Title: Re: Ranking The Brands
Post by: shibli on October 25, 2012, 01:36:04 PM
Title: Brand is misjudged
Post by: shibli on October 27, 2012, 09:19:33 PM
Take for an example
If Barak Obama or any brand ambassador visits an organization, that doesn't surely and eventually increase the brand image of that organization. When Barak Obama speaks positively about that company to the public, that increases the brand image. 

So bringing guests to a company doesn't increase the brand image, rather make the guests speak positively about your company. Thus branding is often misjudged...
Title: Re: Ranking The Brands
Post by: shibli on November 11, 2012, 02:36:09 PM
Dear readers,
My strength is, i think, I can make people aware of the strategies that an organization may go for. I have been doing the same for the last couple of years. I have made many points clear to the readers, i suppose. If i can do so, i will be successful as a writer. Regards,

Brand identity
The visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand from other brands in the consumers' mind.

360 degree branding

Marketing activities which take into consideration brand identity and take an inclusive approach so that the brand is presented at all points of consumer contact. The activities should work visually, verbally and virtually in all 3 directions.

Title: Re: Ranking The Brands
Post by: shibli on November 11, 2012, 05:58:29 PM
Title: Re: Ranking The Brands
Post by: goodboy on November 11, 2012, 11:51:31 PM
your posts always makes feels better about the topics that you discusses!!!!
Title: Re: Ranking The Brands
Post by: Alamgir240 on November 28, 2012, 12:05:56 PM
many many thanks for information.

Alamgir Hossain
Assistant Officer (A&D)
Uttara Campus
Title: Re: Ranking The Brands
Post by: shibli on December 25, 2012, 02:08:18 PM
Professor Kotlar remarked, branding should be created by brand experiences. For example, a Professor of Cambridge has obviously got a brand name. But if the professor cannot provide brand experiences, that is, if his knowledge, skills and attitude are not equivalent to those of a professor of Cambridge University, then he will not be able to produce brand experiences.

Brand is not a name only, but it is a promise that the professor or a product or a service will perform as per customer’s expectations. Brand carries an assurance about the characteristics that make the product or service unique.

A brand is the promise of an experience. Most orthodox leaders don't understand this.
Title: Re: Ranking The Brands
Post by: shibli on December 25, 2012, 06:40:41 PM
Present Scenario of Bangladesh:
The Govt has already taken an ambitious plan to make the country "digital Bangladesh" by 2021. It will, no doubt, allow the country to become more  transparent, efficient, and commercially more productive. The project is about  establishing and extending existing e-governance, e-commerce, e-banking, and mobile-phone network capacities. Hospitals, clinics, and healthcare services at all levels will also be connected electronically. All the universities will have to be digitized, all colleges, high schools, primary schools and madrasas will be wired with third-generation technology by 2021.  After five years of schooling, all students will have regular access to computers with internet facilities. The use of the automated library is spreading slowly in most universities...All the educational and commercial institutions will come under a good network system and the details of these institutions and their activities will be available on websites.  E-learning and e-commerce will prevail extensively in the coming days...

Moreover, in Bangladesh, 57% of the total population is young generation below the age group of 25, half of those are using internet regularly. (our target people). A survey says that more than 25 lac young people are using Facebook. (What we are doing for them to let them use ICT positively, i mean for the purpose of education???)

In the light of aforesaid scenario, 21st century leaders have to be visionary. They need to remember that to be away from Information Technology means to live like a frog living in a well. Like Mahathir Muhammad brought about a revolution in Malaysia,  Leaders of companies in Bangladesh should set business and marketing strategies accordingly.

Some suggestions:
Promoting image through social media, internet, website, video archive effectively
Organizing any type of competition where the youths of Bangladesh can be involved
Hiring a brand ambassador, a youth icon whom the youth are crazy about. For example, Closeup Liza is studying here; she is the youth icon. Let us advise her to promote us.
Title: Re: Ranking The Brands
Post by: shibli on December 26, 2012, 09:58:24 AM
 Prof. Dr. M. Lutfar Rahman, Vice Chancellor, Daffodil International University receiving

“Rapport Award for Excellence in Human Resource Development-2012” from the Commerce Minister

of the People’s Republic of Bangladesh Mr. Ghulam Muhammed Quader.