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Messages - ruksana

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1
Nutrition and Food Engineering / DRINK WATER RIGHT AFTER WAKING UP
« on: November 07, 2012, 02:31:11 PM »
DRINK WATER ON EMPTY STOMACH

It is popular in Japan today to drink water immediately after waking up every morning. Furthermore, scientific tests have proven its value. For old and serious diseases as well as modern illnesses the water treatment had been found successful by a Japanese medical society as a 100% cure for the following diseases:

Headache, body ache, heart system, arthritis, fast heart beat, epilepsy, excess fatness, bronchitis asthma, TB, meningitis, kidney and urine diseases, vomiting, gastritis, diarrhea, piles, diabetes, constipation, all eye diseases, womb, cancer and menstrual disorders, ear nose and throat diseases.

METHOD OF TREATMENT

1.  As you wake up in the morning before brushing teeth, drink 4 x 160ml glasses of water

2. Brush and clean the mouth but do not eat or drink anything for 45 minute

3. After 45 minutes you may eat and drink as normal.

4. After 15 minutes of breakfast, lunch and dinner do not eat or drink anything for 2 hours

5. Those who are old or sick and are unable to drink 4 glasses of water at the beginning may commence by taking little water and gradually increase it to 4 glasses per day.

6. The above method of treatment will cure diseases of the sick and others can enjoy a healthy life.

The following list gives the number of days of treatment required to cure / control / reduce main diseases: -

1. High Blood Pressure - 30 days
2. Gastric - 10 days
3. Diabetes - 30 days
4. Constipation - 10 days
5. Cancer - 180 days
6. TB - 90 days
7. Arthritis patients should follow the above treatment only for 3 days in the 1st week, and from 2nd week onwards - daily.

This treatment method has no side effects, however at the commencement of treatment you may have to urinate a few times. It is better if we continue this and make this procedure as a routine work in our life.

So Drink Water and Stay healthy and Active.




Ruksana Hossain
Assistant officer
Dept. of Journalism and Mass communication.
Daffodil International University.


2
Thank you so much Mahmud for giving us such a important information.. because now a days heart- disease become a very common disease and your information help us to be conscious about this disease.

3
This post is really helpful for those students of JMC who wants to be a News presenter in future.

4
Common Forum/Request/Suggestions / Re: DIU Student's Achievement
« on: July 03, 2012, 04:53:53 PM »
well done... and congratulations to you......!!!

5
Common Forum / Security Tips for on-line Banking Consumers
« on: December 05, 2011, 12:09:58 PM »
Online Banking is the Access account information, review bills, pay bills, transfer funds
Apply for credit, mortgage or auto loans
Find out if a check has cleared
Compare rates and prices
24 hour access to your bank accounts

Benefits of Online Banking

For Banks:

1.Cuts payroll costs
2.Extends to new markets
3.Flexibility
4.Image of Company

For Consumers:

1. Saves time/Money
2. Flexible
3. Can log on from almost anywhere
4. Convenient
5. Transaction Speed

Security Tips for Consumers

DO:

1. Make sure that you are on the correct website
2. Make sure that you choose a password that will not easily be decoded
3. Check monthly checking and credit card statements carefully each month
4. Report errors or problems promptly
5. Be sure to “Log Out” of website when finished

DO NOT

1. Disclose personal information such as credit card or social security numbers unless you are 100% sure who you are dealing with
2. Have other browsers open while you are banking online
3. Download or open files that were sent from strangers because this could infect your computer and capture sensitive information without you even knowing.

Still Not Sure?

1. Most banks provide a “demo” on their website for new users to see what the online banking services provide
2. Start by using one service at a time




6
Common Forum / How to make a gud PowerPoint Slides for presentation
« on: November 22, 2011, 04:54:34 PM »
Making PowerPoint Slides:

Avoiding the Pitfalls of Bad Slides

Tips to be Covered
   1. Outlines
        2. Slide Structure
   3. Fonts
   4. Colour
   5. Background
   6. Graphs
   7. Spelling and Grammar
   8. Conclusions
        9. Questions

Outline-
1. Make your 1st or 2nd slide an outline of your presentation
2. follow the order of your outline for the rest of the presentation
3. Only place main points on the outline slide

Slide Structure – Good
   1.Use 1-2 slides per minute of your presentation
   2.Write in point form, not complete sentences
   3.Include 4-5 points per slide
   4.Avoid wordiness: use key words and phrases only
   5.Show one point at a time:thatWill help audience concentrate on what you are saying, Will prevent audience from reading ahead & Will help you keep your presentation focused.
   
Slide Structure – Bad

1.This page contains too many words for a presentation slide.  It is not written in point form, making it difficult both for your audience to read and for you to present each point. Although there are exactly the same number of points on this slide as the previous slide, it looks much more complicated.  In short, your audience will spend too much time trying to read this paragraph instead of listening to you.
2.   Do not use distracting animation
3.   Do not go overboard with the animation
4.   Be consistent with the animation that you use

Fonts – Good

1.   Use at least an 18-point font
2.   Use different size fonts for main points and secondary points
–   this font is 24-point, the main point font is 28-point, and the title font is 36-point
3.   Use a standard font like Times New Roman or Arial.

Fonts – Bad

1.   If you use a small font, your audience won’t be able to read what you have written
2.   CAPITALIZE ONLY WHEN NECESSARY.  IT IS DIFFICULT TO READ
3.   Don’t use a complicated font

Colour –

Good

1.   Use a colour of font that contrasts sharply with the background
   Ex: blue font on white background
2.   Use colour to reinforce the logic of your structure
   Ex: light blue title and dark blue text
3.   Use colour to emphasize a point
   But only use this occasionally

Colour
 
Bad

1.   Using a font colour that does not contrast with the background colour is hard to read
2.   Using colour for decoration is distracting and annoying.
3.   Using a different colour for each point is unnecessary
4.   Using a different colour for secondary points is also unnecessary
5.   Trying to be creative can also be bad

Background – Good

1.   Use backgrounds such as this one that are attractive but simple
2.   Use backgrounds which are light
3.   Use the same background consistently throughout your presentation

Background – Bad

1.   Avoid backgrounds that are distracting or difficult to read from
2.   Always be consistent with the background that you use


Graphs – Good
1.   Use graphs rather than just charts and words
2.   Data in graphs is easier to comprehend & retain than is raw data
3   Trends are easier to visualize in graph form
4   Always title your graphs

Graphs – Bad

1.   Minor gridlines are unnecessary
2.   Font is too small
3.   Colours are illogical
4.   Title is missing
5.   Shading is distracting

Spelling and Grammar

1.   Proof your slides for:
–   speling mistakes
–   the use of of repeated words
–   grammatical errors you might have make
 
If English is not your first language, please have someone else check your presentation!
Conclusion

1.   Use an effective and strong closing
–   Your audience is likely to remember your last words
–   Use a conclusion slide to:
–   Summarize the main points of your presentation
–   Suggest future avenues of research



7
Common Forum / Dowry system in BD & its causes and effects.
« on: November 16, 2011, 11:47:32 AM »

Dowries:
 
Bangladesh is a development country. In this country there are many kinds of unpleasant customs. Dowry is the most common unpleasant custom of those. It creates many problems. It is against the success of our country. It is a much unexpected situation for the bride’s family members. They are to collect a huge amount of money for their daughters’ or sisters’ marriage. Sometime they are to take loan, sell their lands, furniture, ornaments and even their own house to collect the money. They are to lose many things and face many problems for this dowry system. There are numerous evidences that the practice of dowry can have consequences that can be harmful and sometimes lethal for women. 

Dowry system is one of the worst evil cultures in this society. A dowry is a gift of money or valuables given by the bride’s family to the groom and the newly formed household at the time of their marriage.

Often the parents of the daughter are willing to provide large sum of money and expensive goods to make the future of their daughter a pleasant and secure one. In solvent families the family of the groom expects that the parents of the bride will willingly ‘gift’ the new couple with expensive goods which they can show off as a symbol of prestige and wealth. In all cases the lives of the young brides are at stake. They have to live in a hostile environment where they become the victims of physical, social, mental and psychological torture.

In Bangladesh: Bangladesh suffers from some evil culture and superstitions. Dowry system is one of the worst evil cultures in this society. It has been an ancient and widespread practice. This bad culture is found and practiced more or less in communities of the country. In some cases, parents borrow money on exorbitant rate of interest to marry their daughters and sisters and spend rest of their life in great misery. Every year many young women commit suicide or face physical torture after marriage because their parents cannot afford to give dowry. Day by day, marriage has become a kind of business and exploitation of the parents of a girl.

Causes of Dowry
   

•   Poverty is the main causes behind dowry because most of the people in Bangladeshi are poor.  They often take dowry to reduce their Poverty.
•   Because of the Illiteracy, most the people are unaware of effect of dowry.
•   Narrow mentality behind the dowry system.
•    Negative attitude towards the women
•   Lack of women’s Education in Families is the reason for giving dowry.
•   Lack of decision making power of women’s in family because in Bangladesh families are ruled by father .Because of that the position of woman in a family is much disagreed.
•   Women are less independent then men.In Bangladesh; most of the women are housewives and have less economic power to control the family. Because of dependency women become a burden in a family.
•   Some time bridegroom wants money to do business or want to make his life settle with that money.
•   In a town, people think that giving dowry in a marriage creating more status in society.
•   Women spend a good life in husband’s house if dowry paid in marriage.
•   In a village, most of the people think Dowry is their legal right which has to pay the daughter’s family in a marriage.
•   In a village, Poor parents consider any expenses for educating a girl unproductive as she leaves their family after marriage.
•   In the village if brides are not beautiful to look at or if they get late married then they are to give a lot of money as dowry to the bridegroom.
•   The giving of a dower seems to be an established Bangladeshi cultural institution. The wife is expected to bring suitable gifts (monetary or otherwise) with her to her new home or shoshurbari.
•   Dependence on husband and living on their income, social corruption and so on are the main causes of dowry.
 
Dowry in Islamic marriages:

In the Islamic marriage, the bride may bring “jihaz” (dowry) to the house. Contrary to the popular view that Islamic mahr is a dowry; it is not. Because the mahr is mandated by the Quran and is part or the Islamic Shari ‘a; the dowry is optional.
•   Jihaz (dowry) or trousseau is the amount of clothes, household linen, furniture and other belongings contributed by the bride and/or her family to the marriage. It has to be distinguished from the mahr, which is an agreement between the wali (guardian) of the bride and her future husband by which the groom pays certain sum of money or its equivalent to the bride at the signing of the marriage agreement. The mahr is an obligation on the groom stipulated by the Quran to be given to the future wife, while the jihaz is not an obligation on the part of the bride or her family.
•   The Jihaz is not the nafaqa (support) either, because nafaqa is the material support given by the husband to his wife as soon as the marriage is consummated. The nafaqa covers clothing, food and shelter of the wife. There is no obligation in the Islamic Shari ‘a to fulfill the jihaz, however, in most cases; brides bring such jihaz to their houses once they get married.
There is no provision in Islamic Shari’a that forbids the exercise of women’s right to contribute jihaz to their marriages. In fact, under Islamic law, married women have legal rights to share in family estate. They may own properties, or be named as beneficiaries of religious waqf (endowment) assets.

Effect of Dowry in economy and Daughter’s family:

More than 35 million people in Bangladesh, around a quarter of its population, face acute poverty and hunger. Dowry payments of more than 200 times the daily wage and costly medical expenses are major causes of this chronic poverty says research from the University of Bath. It is the poor who really suffer economically and socially as a result of the practice of dowry.
•   The custom of paying a dowry to the future husband's family when a daughter is married is illegal in Bangladesh, but is still practiced by most families living in rural areas. Payment is normally upwards from 20,000 Taka (around £190) and since typical earnings are only 100 Taka (94 pence) per day, this can be a major contributor to poverty for many families with daughters.
•   The trend of rising dowries, commonly referred to as “dowry inflation,” has received much attention, as payments can represent multiple years' worth of a family's income and often cause severe destitution of households with daughters of marriageable age.
•   Through this custom the bride has to give a large amount of money, furniture, ornaments and many things to the bridegroom. It is a very terrible situation for the society. Women & their family suffer a lot for this dowry system.
•   The money of dowry is often raised by the sale or mortgaging of land at low prices. It also includes livestock, trees, household goods and family jewelry and as well as loans from NGOs and moneylenders at high rates of interest.

Effect of dowry in women’s life:

Disputes over dowry payments have led to numerous cases of “dowry violence” against brides, resulting in injuries and even death.

•   There are many severe consequences resulting from the payment of dowries. First, failure to meet the dowry demands or the new demands often results in verbal and physical abuse of the wife. Physical abuse includes beating; burning with cigarettes, withholding foods, sleep deprivation and denial of medical treatment. The abuse may be meted out by the husband or members of his family, especially his mother. Verbal abuse may include starting rumors about the character or behavior of the wife and often the girls feel unable to disclose the situation to her parents. If the physical abuse continues and worsens, this may lead to the wife committing suicide.

•   Additionally, a common result of unmet dowry is sending the girl or woman back to her parent’s house. When this happens everyone considers that it must be the fault of the girl or woman saying such things as: “She could not adapt to her husband” or “She cannot look after her husband properly”. So, once again both the girl and her parents suffer from rumors and criticism. This also affects the reputation of the younger sisters.

•   Apart from the social stigma attached to the girls being returned to live with her parents there are other problems. Her brothers and their wives may resent her presence, particularly if she has brought children with her. She is seen as a drain on the household resources and may be verbally, and even physically, abused by her own family.

•   Dowry-related violence is particularly problematic in Bangladesh. A survey conducted by Naogaon Human Rights Development Associations (NHRDA) revealed that 84% percent of the cases it received in 2000 were dowry related wife battering cases. In 2001, 173 girls and women were killed due to dowry demand with 79 of these victims below the age of 18.

•   Repression of women for their inability to bring adequate or repeated installments of dowry from their poor parents and resultant deaths or grievous injuries is rather disquietingly frequent.

Other Effects of dowry:

•   It has become very difficult to find a suitable match for a girl without paying handsome dowry. It has soured the relations and there are tensions, ill will and disharmony in the families. Marriage has become a kind of business and exploitation of the parents of a girl. Thus, bridegrooms are bought and sold like commodities and the girls sacrificed on the altar of marriage.

•   It is a much-unexpected situation for the bride’s family members. They are to collect a huge amount of money for their daughters’ or sisters’ marriage. Sometime they are to take loan, sell their lands, furniture, ornaments and even their own house to collect the money. They are to lose many things and face many problems for this dowry system.

•   For this dowry system divorce, doing suicide, mental and physical tortures, number of broken family are increasing day by day. It is also affecting on the new generation. They cannot give attention in their education; can not contribute in any development activities. It hampers their mental development.

Steps against Dowry system in Bangladesh:

Dowry system is against the law of equality of men and women. It is a crime to give and take dowry. But these are openly violated. There are thousands of cases of dowry every year few offenders are actually punished. It shows that laws alone are not enough. Besides laws, we need more social awareness and effective social measures.

•   We should create a movement and strong public opinion against the system. The movement should be taken to villages and every nook and corner of the country.

•   More leaders, social groups, men and women should be involved in the movement against the evil. People who practice dowry system should be socially boycotted. Women organizations should hold demonstrations against such people.

•   The registration of marriage should be made compulsory. Young men and women should be made to take a pledge against the evil. Group and community marriages can also help in removing the evil.
 
•   The women should refuse to marry the men who demand dowry. More and more women should be encouraged to take employment and become economically independent. The percentage of literacy among girls and women is very low. This rate should be increased. More schools, colleges and training institution for women should be opened. There should be free education for women up to the university level. Spread of literacy and education among women can prove a great weapon against dowry.

•   The women themselves should come forward and fight against the practice of dowry. They should know their rights, privileges and strengths. They should stop thinking in terms of a weaker sex. They should revolt and expose dowry practitioners. They should stand on their own feet and fight for their rights.

•   The young men should frankly reject the demand for dowry from their parents. Demand for dowry reduces a party to a status of a beggar. The evil should be fought both on the levels of law and society. A very strong propaganda and movement are needed to eradicate the evil forever.

•   We should change our outlook, mentality by our Law rules. Narrow mentality of the greedy people should be changed and a hard punishment should be given to them.

•   But good thing is that, at present our Government is aware about it. Therefore this system is changing. In the past it was so high in our country. Now we have a law that who will give dowry and take dowry--- all will be known as a criminal.

 Other steps against Dowry:

•   Start practicing dowry prohibition in your family.
•   Educate the members of your family with the provisions of law – that demanding and accepting or giving dowry is an offense.
•   If in any family there is a growing dispute between the in-laws and the lady, try to intervene to sort out the differences and educate them about the evils of dowry system. If they fail to listen to you, please inform the jurisdictional police and counseling centers.
•   Provide support and shelter to the lady in distress. If you cannot, please contact the Women organizations who can provide support in such cases
•   Gather like-minded people who are fighting against this evil and gather public sympathy and support to ex-communicate the families where the evil persists
•   In case you have any suspicion of ill treatment of a lady in any house, immediately inform the local Police. Ladies in distress, generally avoid showing their resentment to ill-treatment till it reaches a dangerous point leading to their being burnt to death
•   Encourage women folk to raise their voice about their rights and to fight against dowry system.
It shows that only law is not enough to protect the women against injustice. It needs social awareness and effective measures.
•   The registration of marriage should be made compulsory.
•   The women and their parents should refuse the men who want dowry.
•   Men and women should promise against the dowry system.
•   We should create a movement and strong public opinion against the dowry system.
•   Besides, government and NGOs should be involved in the movement against the course.
•   People who practice dowry system should be socially boycotted.

Dowry is a very harmful system in our country .Because of dowry women are badly treated in their law’s house .Sometimes they are killed, injured, abused and so on. We should stop the system for our future success.
•   To stop this we should telecast the bad effects of dowry in mass media.
•   To increase social value, women’s education, reduce poverty and so on.
•   To ensure the legal action against dowry.

 If we ensure these steps, we can stop dowry in our country.






















8
Common Forum / Psychology Of Advertisement
« on: November 14, 2011, 01:27:37 PM »
Psychology:

Psychology is an academic and applied discipline involving the scientific study of mental functions and behavior. Psychologists study such phenomena as perception, cognition, emotion, personality, behavior, and interpersonal relationships. Psychology also refers to the application of such knowledge to various spheres of human activity, including issues related to everyday life

The study of the mind and of the behavior of people and other organisms.

ADVERTISEMENT:

Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.
Advertisement is the way of influence people, in a psychological perspective, to buy the advertised product or service.
   In Webster's dictionary Advertising is defined "as the action of calling something to the  attention of the public especially by paid announcements, to call public attention by emphasizing desirable qualities so as to arouse a desire to buy or patronize: promote."

WAY OF ADVERTISEMENT

In today there is various ways to show their product to the consumers.
1.   ADVERTISING MEDIA
2.   TV-COMMERCIALS
3.   PRINTED ADVERTISING
4.   DIRECT MAILING
5.   Mobile billboard advertising
 
Relationship between psychology & advertisement

Advertising has been a form of glorifying or gaining publicity for goods and merchandize since very early times. In fact, advertising has been around as an informal concept.
Advertisement to be effective, the communication must be sent and received as Advertising is a two way communication process

             (Good) Advertising= (good) Images + (some) Psychology (items)

FACTORS OF ADVERTISEMENT:

1. Choose an appropriate medium to convey your message.
2. Don't believe that everyone uses media the way you does.
3. Be relevant.
4. Develop a relationship with your customers and prospects.
5. Give people something that makes them remember you.

SOCIAL PSYCHOLOGICAL IMPACT OF ADVERTISEMENT

Fear- Cautions and Social awareness
Fun and pleasure -Entertain, Attract, Motivate

Advertising persuade people to buy things they don’t need and to be wasteful, but advertising also means creating more jobs. Regardless whether we like advertisements or not, advertising has become indispensable in our economies.  Moreover, advertisements are an important source of information for the public.
 




9
Positive Bangladesh / Traffic jam in Dhaka city
« on: November 14, 2011, 12:52:51 PM »
Dhaka is one of the highly populated city in the world. Near about 12 million people live in this city.
Dhaka is a concrete maze that lacks sufficient infrastructure to facilitate easy mobility for its dwellers.

Causes of traffic jam

Narrow roads

Broken roads

Unplanned repairs

A)   Rickshaw: About 66 percent traffic jam of Dhaka city cause by Rickshaw. The number of rickshaws in Dhaka city now exceeds 1 million, of which less than 0.2 million are legally registered.
A rickshaw can carry a maximum of two passengers while a mini-bus can carry about 40 passengers.

B)   Unplanned traffic system in Dhaka: One side is clogged while the other side is virtually empty!
Effect of traffic jam Kill our valuable time. About 2 working hours of every people west on road.

Solution:

1. To improve and enforce the traffic law.
2. Establishment and enforcement of sound parking rules,
3. Rickshaws should be removed.


It is high time to take proper step…………………   


10
Common Forum / E-Governance in Bangladesh and the Challenges
« on: November 12, 2011, 03:29:58 PM »


WHAT IS E-GOVERNANCE

It is the use of a range of modern information and communication technologies such as internet, local area networks, mobiles etc by Governments to improve effectiveness, efficiency, service delivery and to promote democracy.

E-governance is defined as the application of electronic means in—
   
     1. The interaction between government and citizens and government and businesses, as well as in internal government operations to simplify and improve democratic, government and business aspects of Governance.
     2. The term interaction stands for the delivery of government products and services, exchange of information, communication, transactions and system integration.

E-Democracy & E-Government
   
        E-Democracy- It refers to the processes and structures that encompass all forms of electronic interaction between the Government (elected) and the citizen (electorate).

   E-Government -It is a form of e-business in governance and refers to the processes and structures needed to deliver electronic services to the public (citizens and businesses), collaborate with business partners and to conduct electronic transactions within an organisational entity.

Objectives of E-Governance

The strategic objective of e-governance is to support and simplify governance for all parties - government, citizens and businesses.
E-governance uses electronic means to support and stimulate good governance.
   Therefore the objectives of e-governance are similar to the objectives of good governance. Good governance can be seen as an exercise of economic, political, and administrative authority to better manage affairs of a country at all levels, national and local.
   
The use of ICTs can connect all three parties and support processes and activities. It provides a common framework and direction in the implementation of Government Policies for the following:

       1. Across the public sector organizations and institutions (G2G)
       2. Between Government and the Business Community (G2B)
    3. Between Government and Citizens (G2C)

E-Governance in Bangladesh:

    Honorable Prime Minister herself has put great emphasis on identifying challenges in the implementation of nation-wide E-Governance and on initiating pilot projects in various sectors of the government through a project called the Support to ITC Task Force (SICT).

    Ministry of Finance has customized software for budget planning, sensitivity analysis, impact analysis, financial projections and various reports.

    National Board of Revenue is computerizing the revenue budget procedure.
    
        Both Dhaka and Chittagong Stock Exchange are highly computerized and networked, allowing citizens to trade with much more ease than before.

    Ministry of Science and ICT creating web-sites containing information about various ministries.

    Ministry of Communication provides online searchable database of contractor’s tenders and created a Project Monitoring System for tracking progress of the projects.

Challenges of E-Governance

   E-Governance is very capital intensive and no donor or consortium of donors can fully fund E-Governance Program
   Private sector is a major beneficiary of E-Governance through increased access procurements and e-services.  Can play a major funding role to subsidize E-Governance products


11
BBA Discussion Forum / Role of HR professionals in CSR in the organizations
« on: November 01, 2011, 03:39:15 PM »
Human Resources management is the organizational function that deals with recruiting, managing development and motivating people, including providing functional and specialized support and systems for employee engagement and managing system for fostering regulatory compliance with employment and human rights standards.

Corporate Social Responsibility (CSR) is the balance integration of social and environmental considerations into business decisions and operations.

Human resource managers are well positioned to play an instrumental role in helping their organization achieve its goals of becoming a socially and environmentally responsible to reduces its negative impacts and enhances its positive impacts on society and the environment. Further, human resource (HR) professionals in organizations that perceive successful corporate social responsibility (CSR) as a key driver of their financial performance can be influential in realizing on that objective. While there is considerable guidance to organizations who wish to be the best place to work and for organizations who seek to manage their employee relationships in a socially responsible way, there is a dearth of information for the HR manager who sees the importance of embedding their organizations CSR values throughout the organization, who wish to assist the executive team in integrating CSR into the organizations. And as high profile corporate failures organizations that pay lip-service to CSR while neglecting to foster a CSR culture run the risk of damaging their corporate reputation if not their demise. Indeed, HR’s mandate to communicate and implement ideas, policies, and cultural and behavioural change in organizations makes it central to fulfilling an organization’s objectives to “integrate CSR in all that we do.” That said, it is important to understand that employee engagement is not simply the mandate of HR. Indeed people leadership rests with all departmental managers. HR can facilitate the development of processes and systems; however, employee engagement is ultimately a shared responsibility. The more the HR practitioner can understand their leverage with respect to CSR, the greater their ability to pass these insights along to their business partners towards the organization’s objectives in integrating CSR throughout their operations and business model.

As human resources influences many of the key systems and business processes underpinning effective delivery, it is well positioned to foster a CSR ethic and achieve a high performance CSR culture. Human resource management can play a significant role so that CSR can become “the way we do things around here”. HR can be the key organizational partner to ensure that what the organization is saying publicly aligns with how people are treated within the organization. HR is in the enviable position of being able to provide the tools and framework for the executive team and CEO to embed CSR ethic and culture into the brand and the strategic framework of the organization. It is the only function that influences across the entire enterprise for the entire ‘lifecycle’ of the employees who work there – thus it has considerable influence if handled correctly. HR is poised for this lead role as it is adept at working horizontally and vertically across and within the organization, so important for successful CSR delivery.

Of course, for effective CSR deployment, it needs to become a Board’s imperative first. Should such an organizational gap exist, the senior HR leader can champion, lead and help drive a CSR approach if necessary. In the coming years as CSR increasingly becomes part of the business agenda and the fabric of responsible corporations, it will become a natural agenda for the HR practitioner.
•   HR is responsible for many of the key systems and processes (e.g recruitment, training, communications etc) on which effective delivery depends.
•   HR people have relevant knowledge and skills in relation to organizational learning and cultural change
•   Managing trust and risk raises fundamental issues about how people are managed.
•   Employees are the key stakeholder in any CSR programs (CIPD, 2002, p.15)

Finally, as many business organizations has not yet started the CSR, the Head of HR may propose this matter to their top management through organizing a presentation session, inviting all key decision makers and recommend the need for introducing CSR practice.

12
BBA Discussion Forum / Re: The Key Economic Indicators
« on: October 22, 2011, 03:41:42 PM »
Very informative post.

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