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Workplace Behavior / 10 Tips to Improve Your BODY LANGUAGE
« on: January 13, 2021, 10:14:14 AM »
10 Tips to Improve Your BODY LANGUAGE

Winning Interview Techniques / Top 10 interview questions to ask employer
« on: January 13, 2021, 09:57:05 AM »
Top 10 interview questions to ask employer

The following are the Top 10 interview questions to ask employer:

1. Can you tell me more about the day-to-day responsibilities of this job?
This is your chance to learn as much as possible about the role so you can decide whether this is a job you really want. By learning more about the day-to-day tasks, you will also gain more insight into what specific skills and strengths are needed and you can address any topics that haven’t already been covered.

2. What do you think are the most important qualities for someone to excel in this role?

This question can often lead to valuable information that’s not in the job description. It can help you learn about the company culture and expectations so you can show that you are a good fit.

3. What are your expectations for this role during the first 30 days, 60 days, year?
Find out what your employer’s expectations are for the person in this position.

4. Describe the culture of the company. Are you a good fit for this particular organization?
Make sure you are comfortable with the culture and the dynamic of the company.

5. Where do you think the company is headed in the next 5 years?
If you plan to be in this role for several years, make sure the company is growing so you can grow with the company.

6. Who do you consider your top competitor, and why?
You should already have an idea of the company’s major competitors, but it can be useful to ask your interviewer for their thoughts.
Naturally, they will be able to give you insight you can’t find anywhere else.

7. What are the biggest opportunities facing the company/department right now?
This question shows your drive to seize opportunity and may help you learn more about where the company will be focusing over the next several months.

8. What are the biggest challenges facing the company/department right now?
On the flip side, you may want to ask about challenges. This question can help you uncover trends and issues in the industry and perhaps identify areas where your skills could save the day.

9. What is the typical career path for someone in this role?
This question can help you learn whether the company promotes from within, and how career advancement works within the organization. By4. asking the question, you show your interest in growing with the organization — just be careful not to phrase it in a way that sounds too self- serving (i.e. When can I expect a raise and a promotion?).

10. What are the next steps in the interview process?
This question shows that you are eager to move forward in the process. It will also help you gain important information about the timeline for hiring so that you can follow up appropriately.

Source: P-Interest

চাকরির ইন্টারভিউয়ের ক্ষেত্রে যে কৌশলগুলো মনে রাখা উচিত

By Skill.Jobs Blog | JAN 3, 2021

সাধারণত ইন্টারভিউ বলতে আমরা বুঝি-সরাসরি,ফোনের মাধ্যমে অথবা ভিডিও কলের মাধ্যমে যখন কোনো নির্দিষ্ট কোম্পানিতে আমরা চাকরির জন্য যোগাযোগ করে কোনো মৌখিক পরীক্ষা দিয়ে থাকি বা কথোপকথন করে থাকি।ইন্টারভিউ দেওয়ার  সময় আমদের বেশ কিছু জিনিষ মনে রাখা দরকার।  যেগুলো আমাদের ইন্টারভিউ দিতে সাহায্য করে। তাই, কিছু সময় নিয়ে হলেও এসব বিষয় চর্চা করা উচিত।

** ইন্টারভিউ কৌশলগুলোর দক্ষতা বাড়ানো– চাকরির ইন্টারভিউ হচ্ছে আপনার জন্য একটা বড় ধরনের সুযোগ যার মাধ্যমে আপনি আপনার সেই নির্দিষ্ট চাকরিটি আপনার দক্ষতার ভিত্তিতে পেতে পারেন।  তাই, ইন্টারভিউয়ের দক্ষতাগুলো বাড়ানো উচিত।

** পারফেক্ট আউটফিট বা পোশাক– ইন্টারভিউ দেওয়ার জন্য আপনার দরকার পারফেক্ট আউটফিট। কারন, আপনি যখন কোথাও ইন্টারভিউ দিতে যাবেন তখন প্রথমই আপনার যেটি খেয়াল করা হবে সেটি হলো আপনি কিভাবে বা কি পোশাকে এসেছেন সেখানে। যার ফলে, সহজেই বোঝা যায় আপনি কতটা উপযুক্ত সেই নির্দিষ্ট চাকরির জন্য।

** ইন্টারভিউ স্কিল বা দক্ষতা বাড়ানো– একটা ইন্টারভিউ দেওয়ার সময় আপনার উচিত সেই পরিমাণ ইনফরমেশন বা তথ্য সম্পর্কে জানা যার মাধ্যমে আপনার দক্ষতাগুলি প্রকাশ পায়। এবং,যা তার রিজিউম বা সি.ভি তে দেওয়া আছে যে সে কোনসব বিষয়গুলিতে দক্ষ।

** ইন্টারভিউয়ের সময় স্ট্রেস বা নার্ভাসনেস আয়ত্তে রাখা– ইন্টারভিউয়ের সময়টাই হচ্ছে স্ট্রেসফুল কারন, আপনি যতই এই ব্যাপারে দক্ষ হোন না কেন একটু নার্ভাসনেস সেই সময় কাজ করেই থাকে। তাই, যতটা সম্ভব সেই সময়ে নিজেকে রিল্যাক্স বা শান্ত রাখা।

বিভিন্ন ধরনের চাকুরীর তথ্য পেতে ভিজিট করুন

** প্রথম ইম্প্রেশনে ভাল মনোভাব তৈরি করা-
প্রথম ইম্প্রেশন সবসময়ই গুরুত্বপূর্ণ একজন ইন্টারভিউইের জন্য। তাই, সেই কোম্পানিতে প্রবেশ করা থেকে শুরু করে কাজ শেষ করা পর্যন্ত আপনাকে অবশ্যই আপনার একটি ভাল মনোভাব সেখানে বজায় রাখতে হবে।

** নিজস্ব গুনাবলির প্রকাশ– ইন্টারভিউ দেওয়ার সময় নিজস্ব গুনাবলি গুলো ব্যবহার করে নিজেকে আরও ভালভাবে প্রেজেন্ট বা উপস্থাপন করা উচিত। তাহলে, যারা ইন্টারভিউ নিবে তারাও বেশ ভালভাবে বুঝতে পারবে যে আপনি সেই চাকরিটা এবং সেই পদবীটার জন্য কতোটা উপযুক্ত।

Read More ....

Tips on answering commonly asked behavioral HR interview questions dealing with your past such as 'Describe a situation where you regret your actions'

TIPS on answering Behavioral Interview Questions |Commonly asked questions on Strengths and Achievements

What are your Strengths? / Can you give an example of some innovative or creative idea that you’ve had? / What is your proudest achievement?
“My greatest strength is my work ethic. And I believe that my academic scores reflect that. Whatever tasks are assigned to me, I always try to complete them dutifully.”

“I am a people-person. I like interacting with people and making them smile. I have done Standup routines at our Amateur Club on Campus. I loved that experience. I think it will definitely come in handy in this Sales Opening.”

The best answers include illustrations demonstrating those strengths and are relevant for the role that the candidate is being interviewed for.

1.    Don’t be humble. This is your chance to brag and “sell yourself.”

2.    Don’t offer strengths that are irrelevant or lame.

3.    Don’t offer strengths that are contradicted by your CV. You cannot say that you’re a studious hard-working student if your grades are poor.

1.    Introspect and identify your strengths.

2.    Come up with specific examples demonstrating those strengths.

3.    Talk about strengths that align with the role that you’re applying for.

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Commonly asked questions on Weaknesses and Failures:

What are your weaknesses? / What are your biggest regrets in life? / Can you give an example of a time you failed to achieve your goals?

Choose a Weakness that is:

Obvious and has been noticed by the Interviewer already:

“English is not my primary language. My Spoken English is not very good.”

“I have not performed well academically.”

Something that is NOT extremely crucial for the role that you are applying for *

For an IT Role: “I get nervous when I am on stage. I am not very good at public speaking.”

For a Sales & Marketing Role: “I have always performed poorly in Mathematics. Trigonometry and Calculus are just not my cup of tea.”

A common human failing that is shared by most people

“I have not really made the most of the opportunities that life has given me.”

“I have done poorly in courses where the subject matter or the Professor was boring.”

[* If you are breaking this rule, you should have a good story on self-improvement.]

Personalize your Story. Wrap it up with a neat ending!
End your story with the promise of improvement in the future:

“My academic scores from school are very good. But, somehow, in college, I have lacked motivation, possibly because my parents were not around to push me. I realize that it is time for me to grow up.”

“I have just done the minimum to get by in college. I have not pushed myself to do my best, either academically or in campus events/ clubs etc. When I look back, there are so many opportunities I have missed by being lazy. From now on, I intend to make the most of every opportunity I get in life!”

“I have performed poorly in subjects that have bored me. I do realize that in my career, I’m not always going to be involved in exciting projects. However, I believe that I have the necessary discipline to power through boring routine tasks related to work.”

End your story with indications of personal improvement already happening:

“I come from a poor background. I did not attend an English Medium School. However, I have enrolled in a Spoken English Course and I think there has been significant progress.”

“I have enrolled in a Toastmasters Club in my city to get over my fear of public speaking.”

“I compensate for being bad in Mathematics by paying significant attention to detail in basic arithmetic and data handling. For instance, I track my daily finances rigorously to ensure that I keep my college expenses to a minimum.”

1.    Copy the examples we have given and repeat it verbatim.

2.    Be afraid about opening up and revealing weaknesses about yourself

3.    Mug up your answer so that it sounds rehearsed and artificial

1.    Introspect. Identify a weakness that is actually true.

2.    Realize that nobody is perfect. The best we can do is identify our weaknesses and work on them.

3.    Note down your answer in bullet points to help you remember. But, don’t practice it verbally multiple times.

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Commonly asked questions on long term goals:

Where do you see yourself in five years? / What are your long term goals? / What have you always dreamt of achieving since you were a child?
“I want to build something – a Software Service, a Website or an App that becomes very popular. Basically I want to be involved in building this from scratch and I would love to see it grow and become a household name.”

“I want to work at an Organization where I can learn and grow quickly to take on more responsibilities over time. Ultimately, I want to build a career that leads towards me getting involved in product strategy and management.”

The best answers demonstrate ambition without raising any concerns that the candidate might quit immediately after joining.

1.    Don’t talk about a career path that is not aligned with the job role.

2.    Don’t talk about roles that are not available at the Organization you’re interviewing with.

3.    Don’t have unrealistic goals. You cannot say that you want to become the CEO of the company in five years, if you’re interviewing as a Fresher.

1.    It’s OK to be generic and talk about advancing your career in a particular stream.

2.    Demonstrate enthusiasm and ambition.

3.    Express interest in a long term career, rather than short term gigs.

Commonly asked questions on experience dealing with stress and conflict:

Describe a situation where you had to make a tough decision. / Describe a situation where you had to manage a conflict. / When have you been the most stressed out in your life?

=> “During a team presentation with my friend, he was supposed to bring the PPT in his USB after some final corrections. But, he was absent and I had to deliver my speech without a Presentation. Luckily, I’d memorized most of it and I was able to use the white board to highlight my points as I talked.”

=> “During my internship, I believe that my Manager had formed a negative opinion of me. So I sat down with him and had a heart-to-heart discussion where we managed to thrash things out successfully. Today, he is one of my most cherished mentors.”

Start by describing the situation which was the cause of stress or conflict. Then, talk about your actions in response to that situation as a way of showcasing your interpersonal skills. Finally wrap up your response with a happy ending.

1.    Don’t pick an example which shows you in bad light, because you were the cause of the conflict.

2.    Don’t be vague. Choose a very specific scenario to answer this question.

3.    Don’t say that you’ve never been stressed out in your life.

1.    Choose a good example where you took an active approach and managed to produce positive results.

2.    Describe the situation as well as your actions in detail.

3.    If possible, choose a conflict that is common in a professional organization.


সরকারি চাকরির প্রস্তুতি – করণীয় কি?

By Skill Jobs Blog (DEC 22, 2020)

সরকারি চাকরির প্রস্তুতি – করণীয় কি?

বাংলাদেশের প্রায় বেশিরভাগ মানুষেরই সরকারি চাকরি করার ইচ্ছা থেকে থাকে। আর সে জন্যই যারা সরকারি প্রত্যাশী তাদের বেশ ভালো প্রস্তুতি গ্রহণ করতে হয়।  সরকারি চাকরির প্রস্তুতির জন্য বিশেষ কিছু প্রসেস অনুসরণ করা উচিত,যার ফলে আপনি সেসব চাকরির লিখিত বা মৌখিক পরীক্ষা একটা ভাল রেজাল্ট আশা করতে পারেন।

“এইধরনের চাকরির প্রস্তুতির ক্ষেত্রে আপনার অনেকবারই মনে হতে পারে আপনাকে দিয়ে আর হবে না, আপনি পারছেন না, বিষয়গুলো আপনার কাছে অনেক জটিল বলে মনে হচ্ছে। কিন্তু আপনি যদি একটু নিজের প্রতি বিশ্বাস রাখেন তাহলে আপনি অবশ্যই সেসব সময় বা বিষয়কে সহজেই পার করতে পারবেন।“

** কখন থেকে প্রস্তুতি গ্রহণ করা উচিত?

আপনারা যারা সরকারি চাকরি করতে চান তারা আপনাদের অর্নাস শেষ হবার আগে থেকেই চাকরির প্রস্তুতি নিতে পারেন। এতে করে আপনারা বেশ ভাল একটা সময় পেয়ে যাবেন এর মধ্যে। যেহেতু, যেকোনো সরকারি চাকরির জন্য বেশ ভালই প্রস্তুতি নেওয়া লাগে তাই সেসব প্রস্তুতি যত আগে থেকে শুরু করা যায় ততই ভালো।

সরকারি চাকরির প্রস্তুতির ক্ষেত্রে কিছু প্রাথমিক টিপস –

**পড়ার জন্য রুটিন তৈরি করা– যেকোন পড়াশোনার ক্ষেত্রেই রুটিন প্রস্তুত করে সে অনুযায়ী পড়াশোনা চালিয়ে যাওয়া। এতে টাইম ম্যানেজমেন্ট অনেক ভালোভাবে করা যায়। দৈনিক কোন কোন বিষয়ের জন্য কতটুকু সময় বরাদ্দ থাকবে তা ঐ বিষয়ের পরিধির উপর নির্ভর করে। সাধারণত সরকারী জব এর ক্ষেত্রে বাংলা, ইংরেজি, ম্যাথ, ইন্টারন্যাশনাল বিষয়বলি, সাধারণ জ্ঞান এর বিষয় সমূহ থাকে।

Read More ... Please click the following link

How to Create Career Planning Mind Map

by Chelsea Yang

Career planning mind mapping is an ongoing process that can help you manage your learning and development in your career life. This passage will clearly show you how to make career planning mind map step by step.
Career planning helps you find out what you would like to do in your working life. A career planning mind map helps you focus on what you should do when thinking about a new career. It is also a good assistant for you if you would like to progress in the career you are in.

Steps to Make Career Planning Mind Maps

Having a career planning mind map is important. It can help you manage the direction you want your career to take, the job skills and knowledge you will need, and how you can get them. Below are the steps to create a career planning mind map which I am sure will be of great help to you.

Knowing Who You Are
Begin by thinking about where you are now, where you want to be and how you're going to get there. Once you have thought about where you are at now and where you want to be, you can work on getting to know your skills, interests and values.

Consider what is important to you. We all have different values, needs and motivations. Our work takes up a significant part of our day - usually a third or more - and has a significant impact on other aspects of our life, including our sense of self-worth and wellbeing. This is why it is very important to carefully consider your values and needs when planning your career direction and developing your career planning.

Finding out Skills & Knowledge Needed

It is important to understand your skills, knowledge so you can match them to jobs you would like to do. This will also help you identify the knowledge and skills you might need to acquire you might need, to achieve your career goals. An accurate and realistic assessment of these things is vital to an achievable career planning. This kind of understanding is a powerful aid when selling yourself for potential jobs. It will also boost your self-esteem and confidence. Try to think of your skills in terms of those that are transferable and those that are specialized. Think about how the skills you use in one job could be used or adapted elsewhere. A smart career planning needs to be flexible and adaptable. So describe your skills in a way that makes them applicable to the widest range of situations.

Decide on your goals

Making decisions involves comparing your options, narrowing down your choices and thinking about what suits you best at this point in time. Carefully consider the information you have gathered. If you have completed the 'career/life planning timeline', you might have already decided on your career goals (the cornerstone of career strategy) and be ready to enter them on your career planning chart. If you are yet to decide on your career goals, or you want to revise them, start by considering your career goals for the next two years. What do you want to be doing in two years' time? What about five and ten years' time? This kind of thinking helps break down big picture career strategy and planning into manageable pieces. At the end of this step you will have narrowed down your options and have more of an idea of what you need to do next to help you achieve your goals.

Make Your Move

Regardless of what you choose to do, even if it's nothing for now, there's tremendous value in taking stock of your strengths and weaknesses and where you are professionally. You can use that information to make your current job more bearable just as easily as you can use it to find a new direction. Spending a little time making a map of how you want your career to evolve can save you weeks or even years of toiling away in a job or career that brings you no joy.

কেন করবেন ডিজিটাল মার্কেটিং? | Importance of Digital Marketing

Source: Blog Post, Date : DEC 17, 2020

ডিজিটাল মার্কেটিং দুইটি শব্দ, শব্দ দুটি শুনেই আমাদের মাথায় প্রথমেই আসতে পারে ডিজিটাল পদ্ধতিতে যে মার্কেটিং করা হয়। যদি ভেঙে বলি শব্দ দুটোকে ডিজিটাল বলতে আমরা মূলত ইনটারনেটের জগৎকে বুঝি এবং মার্কেটিং দিয়ে কোন পণ্যকে বাজারে তার চাহিদা অনুযায়ী বিজ্ঞাপনসহ বাজারে বিক্রয় করার প্রক্রিয়াকে বুঝায়। শুধু ডিজিটার মার্কেটিং এর মাধ্যমেই ডিজিটাল মিডিয়া ও ডিজিটাল প্রযুক্তি কে ব্যবহার করে অনলাইন/ইন্টারনেট এর মাধ্যমে পণ্য বা সেবার বিক্রয় কাজ বৃদ্ধি করা যায়।

অনেকে মনে করেন ডিজিটাল মার্কেটিং তাদের ব্যবসায় দরকার নেই। আমরা যে সময়ের মধ্যে দিয়ে যাচ্ছি সে সময়টাতে ডিজিটাল মার্কেটিংয়ের মাধ্যমেই নতুম ক্রেতাদের সাথে সম্পর্ক স্থাপন করে ব্যবসায় টিকে থাকা সম্ভব। সুতরাং ব্যবসার এই প্রতিযগিতাতে টিকে থাকতে ডিজিটাল মার্কেটিংযের গুরুত্ব অপরিসীম।

তাহলে এখন আসি কেন করবেন ডিজিটাল মার্কেটিং???? ডিজিটাল মার্কেটিং কীভাবে শিখবেন বিস্তারিত জানতে হলে পড়ুন “ডিজিটাল মার্কেটিং কিভাবে শিখব | How to learn Digital Marketing?”

করোনাকালীন প্রভাবঃ
আমাদের অস্বীকার করার কোন অবকাশ নেই করোনাতে আমরা অর্থনৈতিক ভাবে ক্ষতিগ্রস্থ হইয়েছি। আমাদের অনেকের চাকরি চলে গিয়েছে, অনেকের ছোট ব্যবসা ছিল সেটা ক্রেতার অভাবে বন্ধ হইয়ে গিয়েছে। এমন সময়ে অনেকেই অনলাইন ভিত্তিক ব্যবসা গড়ে তোলার ট্রাই করেছেন। কিন্তু সব থেকে বড় চ্যালেঞ্জের হচ্ছে এত এত নতুন ব্যবসার মধ্যে আপনার ব্যবসাটাকে কিভাবে সর্বোচ্চ সংখ্যক ক্রেতার কাছে পোঁছাবেন? কিভাবে আপনার ব্যবসার প্রসার বৃদ্ধি করবেন? পোঁছানোর পরেও কথা থেকে যায়, আপনার প্রোডাক্ট বা পণ্যকে আপনি কতটা আকর্ষনীয় ভাবে উপস্থাপন করতে পারছেন? কিভাবে অন্যদের থেকে আলাদা করবেন আপনার প্রোডাক্ট বা পন্যকে ক্রেতাদের কাছে? ক্রেতার এই ইনগেজমেন্ট কিন্তু আপনাকেই বৃদ্ধি করতে হবে। ব্যবসায় ক্রেতার ইনগেজমেন্ট যত বাড়াতে পারবেন তত মুনাফা। আর ব্যবসায় মুনাফা মানেই উন্নতির সূচনা।

ক্রেতারা অনলাইন নির্ভরশীল হচ্ছেনঃ
করোনা পরবর্তী সময় বলে না, ক্রেতারা অনলাইন ভিত্তিক কেনাকাটাতে ঝুঁকছেন বেশি। সেটা অবশ্যই সময় ও প্রযুক্তিগত পরিবর্তনের জন্য। ক্রেতা কোন পণ্য কেনার আগে অবশ্যই যাচায় করে দেখবে। পণ্যের গুনাবলী কি? পণ্য ব্যবহারের ফলে কি কি সুযোগ সুবিধা পাবেন? একই ধরনের পণ্য কে কিভাবে উপস্থাপন করছেন? কি কি পার্থক্য তাদের মধ্যে? কেউ কি এই একই পণ্য ব্যবহার করেছেন কি না? কে কেমন রিভিউ দিচ্ছে? পজেটিভ নাকি ণেগেটিভ রিভিউ?সব কিছুই একজন ক্রেতা এখন খুব সহজেই জেনে ফেলছেন বিভিন্ন ডিজিটাল প্ল্যাটফর্মে হাতের মুঠোফোনটি দিয়ে। ক্রেতা একটি পণ্য কেনার আগে ডিজিটাল পদ্ধতি ব্যবহার করে পণ্যের তথ্য (ছবি, সুবিধা, কোন কোম্পানির) পেয়ে থাকেন। কোন একটি পণ্যের পজেটিভ রিভিউ দেখলে সেই পণ্যটি কেনার ক্ষেত্রে ক্রেতার ইচ্ছা কয়েক গুন বেড়ে যায়। যেহেতু ক্রেতারা ডিজিটাল পদ্ধতি ব্যবহার করছে সেহেতু আপনাকে আপনার ব্যবসাটিকেও ডিজিটালি উপথাপন করতে হবে। যেন অনলাইনে খুব সহজেই আপনার পণ্যের তথ্য গুলো ক্রেতার কাছে পোঁছে যায়। তবেই তো ব্যবসার প্রসার বাড়বে।

ক্রেতাদের সাথে খুব সহজেই সম্পর্ক স্থাপনঃ
যার ক্রেতার সাথে সম্পর্ক যত ভালো তার ব্যবসায় তত উন্নতি। ডিজিটাল মার্কেটিংয়ের মাধ্যমে ক্রেতার সাথে এই সম্পর্ক তৈরি করা সম্ভব। বিভিন্ন ডিজিটাল প্লার্টফর্মের (ওয়েবসাইট, ফেসবুক পেইজ, ইউটিউব, ব্লগ) মাধ্যমে সরাসরি ক্রেতাদের সাথে যুক্ত থেকে তাদের ভাল লাগা, মন্দ লাগা, পছন্দ, অপছন্দ সম্পর্কে বিস্তারিত মতামত জানা যায় এবং সেটার উপর নির্ভর করে পণ্যের মান পরিবর্তন করা যায়। আপনি আপনার পণ্যটিকে ক্রেতার রিভিউয়ের উপরে নির্ভর করে কাস্টোমাইজ করছেন এতে আপনার ক্রেতারাও খুশি সাথে ব্যবসার উন্নতি।

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Guidance for Job Market / Best 25 Tips for Finding Better Jobs
« on: December 22, 2020, 11:52:03 AM »
Best  25 Tips for Finding Better Jobs

Source: Blog Post (Date:  Dec 21, 2020)

Is a work order changing? Consider 25 effective ways to find work. If this is a new start time and if you are looking for a job then this is a good time to make sure you have a priority check. Start with some basic soul-searching, go into creative networking and end up with the best ways to investigate potential companies. These are all surefire strategies to gain a competitive edge in the job market. But finding a job means more than being competitive. In a dazzling new world of technology-online boards, career centers and a growing number of complex web sites – that means understanding the way around you. Here are 25 tips on how to increase your time, your effectiveness, and your chances of success in your next career search!

1. First and foremost-take a personal inventory . The job victim gives you a chance to get back to “Square One” and inventory of everything, what skills and knowledge you have acquired and what you want to do. Who are you? What do you want to do outside of life? Jobs? A job? Where are you going? Do you know how to get there? Are you happy with your job / profession / profession? Do you want to change? An innovation like this is to create the best job hunting method because it focuses on your skills and talents as well as your inner aspirations. You first start your job search by identifying your transferable, functional, skills. In fact, you are identifying the primary building blocks of your work.

2. Apply directly to an employer. Select the employers you are most interested in from any source available (web listings, yellow pages, newspaper ads, etc.) and get their addresses. At their doorstep at your first opportunity to re-work. Even if you don’t know anyone there, this job hunting method works about half the time, if you’re diligent and continue your exploration for several weeks or months.

3. Ask relatives and friends about jobs where they work. Ask all your relatives and friends now where they have worked or where they work elsewhere to find out if there are any vacancies or if there are still vac can go to the village to raise a child, but find a new job It takes a network! If you know or tell everyone you know that you are a victim of the job and you appreciate their help, your chances of success are more than four times higher.

4. Search hidden job markets. Networking is the “head job market”. Because every time you contact someone who is directly involved in your career interests, you probably set the possibility that he or she will take you to more people or that people are connected to each other in an infinite number of ways to find the job you are looking for. Many of these paths are available to you, but you need to enable them to work for your convenience. Most of the available jobs are in the hidden job market. These are not listed in the classification or kept with a headhunter. Find them through your contact network. This is your most valuable resource!

5. Ask a professor or old teacher to take you to the job. No one knows your skills, dedication and discipline better than a teacher or professor who has had the opportunity to work with you at school. Since more people find their work in some other way directly through referrals from other people, this is the target audience you don’t want to miss.

6. Spend more hours each week looking for your job. Finding a job is a job! Deal with your job victim in the same way that you work a normal job and a normal number of hours a week, at least 35, 40 preferred methods. This will dramatically reduce the time it takes you to find work. Did you know that the average person in the job market spends only 5 hours or less per week looking for work? With these statistics, it is not surprising that it can be a long, tedious process. Improve your chances and show your discipline and determination. Dedicate Sunday to answering ads and planning your strategy for next week. Don’t spend precious time of the week behind a computer. You need to do research on leads, networking and interviews there. Work smart for yourself!

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Please find the attached document about UNICEF instructions of preventing Nobel Corona Virus

Be a Leader / 5 Things Socially Intelligent People Consistently Do
« on: August 03, 2019, 07:16:45 PM »
5 Things Socially Intelligent People Consistently Do
The future is kind

by Michael Thompson

“Being good with people is an art, and the person who provides it, is an artist.” — Seth Godin
I can’t remember one time, growing up, where I felt confident around other people. Combine a severe speech impediment, moving every two years for my dad’s job, and living in a world where most people expected some form of verbal communication, and on a daily basis, I experienced some form of social anxiety.

However, after I graduated college, I realised since the world wasn’t going to change, I would have to. A few days later, I started my first sales job.

Some people focus on their strengths to win the life they want. I didn’t. I choose the opposite, and by studying socially intelligent people, and taking the time to learn from my own successes and failures when interacting with others, I’ve managed to improve my ability to connect with them. Fast forward to today and I make my living helping people do the same.

And the best part is, by adopting the five actions below, you can get started boosting your social intelligence today.

“There will always be someone smarter than you. There will always be someone faster than you. There will always be someone stronger than you. That means that your only real job is to be the best at connecting with other people.” — Julien Smith
Socially intelligent people acknowledge absolutely everyone:
Whether it is the person holding the door, someone sharing the elevator, or the person serving them coffee, socially intelligent people acknowledge them and show them respect.

They do this because life has taught them that magic is everywhere, and everyone is capable of making it. Not only that, they also do this because they know the world is small, and people have a funny way of coming in and out of our lives.
Today, steal a line from socially intelligent people, and the next time you leave the house, put down your phone and lift up your head. Then make it a point to smile and say hello to each person you pass. You may be surprised how memorable it is for the person on the receiving end. This is for the simple fact that most people today are so busy worrying about themselves, they fail to recognise the secret to happiness is literally standing in front of them.

Socially intelligent people listen more than they speak:
You want to know who wins? Listeners do. Socially intelligent people understand this, and instead of constantly pushing their own agenda, they prioritise asking others about theirs.

The fastest way for people to like you, is by showing them that you like them. Socially intelligent people grasp this often over-looked aspect of human behaviour, and they use it to their advantage by asking questions that bring out the best in others. However, instead of being like most people, who instead of listening, think about only what they are going to say next, socially intelligent people shut up, and give the person they are speaking with their full presence.

Today, when you are talking with someone, shut up. You may be surprised by how effective it is when it comes to building relationships.
Socially intelligent people proactively share their network:

Socially intelligent people understand that the best problem-solver is a strong network. However, plenty of people know that. What separates socially intelligent people is they know that the best way to build their strong network, is by helping others to grow theirs.
Friendships are best shared. Socially intelligent people live by this. This is because experience has shown them just how much one can truly get, when their default setting is locked on giving.

Today, when someone is explaining a challenge they are facing, take a moment, and think about the people in your network who have faced a similar situation. Then take it one step further and make an introduction. You may just find that your tribe is not the only thing that grows, but also the meaning you have in your life. This is because few things matter more than helping others to reach their goals.
Socially intelligent people approach every interaction as a learning opportunity:

Socially intelligent people enjoy nothing more than learning about the perspectives, thoughts, and feelings of the people around them. This is because they already know what they know, and what makes life fun for socially intelligent people, is learning about what other people know.

Nothing creates more opportunities than adopting the mindset of a student. Socially intelligent understand this, as a result, walk through each new door with the sole purpose of meeting a new someone, with the intention of learning a new something.
Our only job is to leave each person better than we found them. Few things accomplish this better than giving someone the opportunity to teach. So today, with each door you walk through, be the student and soak in the perspectives, thoughts and feelings of those around you. Your relationships will thank you for it.

Socially intelligent people give for the sake of giving:
Socially intelligent people do not sit around prior to doing something nice for someone thinking about whether the favor will be returned. Like John Maxwell said, “Keeping score is for games, not friendships.” Socially intelligent people understand this, and they give for the sake of giving because they know that doing good to others is always the right thing to do.
Today when you have the opportunity to do something nice for someone, do not hesitate, and definitely do not think to yourself potential ways that you can benefit from this action. You may just find that by helping people to move their own needle, yours moves forward as well.

Putting a bow on it:
When it comes to our IQ, genetics play a role and there is only so much we can do. However, fortunately, for both me and you, when it comes to raising our social intelligence, there is loads that we can do, and every encounter offers an opportunity to develop this skill.
There is no reason why each time you leave the house today you cannot acknowledge every person we come into contact with.
There is no reason why each time you have a conversation today you cannot prioritize listening to their agenda instead of pushing ours.
There is no reason why each time someone describes to you a problem they are facing, you cannot think about who in our network could help them solve it.

There is no reason why each time we meet with someone today you cannot adopt the mindset of a student, and allow the person in front of you to teach you a thing or two.
There is no reason why each time the opportunity to give presents itself today you cannot do just that, without expecting anything in return.

My mom got it dead right, “Nothing compounds faster than kindness.”

So steal a line from my mom and be proactively good to people.


The DIU Foundation Day speech of Dr. Jonathan Ortsmans, President, GEN

The DIU Foundation Day speech of Dr. Jonathan Ortsmans, President, GEN has been published in the post-editorial column of the daily Independent (page-7) of 06 April 2019. The link is:
Modify message

Steve Jobs expected a lot from himself. Jobs expected a lot from others.

And he definitely expected a lot from people in leadership roles.

Steve Jobs told employees a short story when they were promoted to vice president at Apple. Jobs would tell the VP that if the garbage in his office was not being emptied, Jobs would naturally demand an explanation from the janitor. "Well, the lock on the door was changed,' the janitor could reasonably respond. "And I couldn't get a key."

The janitor's response is reasonable. It's an understandable excuse. The janitor can't do his job without a key. As a janitor, he's allowed to have excuses.

"When you're the janitor, reasons matter," Jobs told his newly-minted VPs. "Somewhere between the janitor and the CEO, reasons stop mattering."

"In other words,' (Jobs continued,) "when the employee becomes a vice president, he or she must vacate all excuses for failure. A vice president is responsible for any mistakes that happen, and it doesn't matter what you say."

Rossman calls embracing that level of responsibility "owning your dependencies": Taking absolute responsibility for every possible dependency under your purview.

The 'No Excuses' Rule of Leadership
You need parts to complete an order, and the shipment from your vendor is late? You should have made sure commitments were clear. You should have put contingencies and redundancies in place. The late shipment may be the vendor's fault... but making sure critical parts are on hand is your responsibility.

No excuses.

I dress casually for my flight to Tampa for a speaking gig, the airline makes me check my carry-on bag at the end of the jetway, and then my bag goes to Vegas? I could have packed a back-up set of clothes in my backpack. And I could have worn nicer clothes on the plane. Losing my bag may be the airline's fault... but making sure I have the clothes I need is my responsibility.

No excuses.

There's a quote often credited to Ignatius: "Pray as if God will take care of all; act as if all is up to you."

The same premise applies to personal responsibility. Many people feel success or failure is caused by external forces -- and especially by other people. If they succeed, other people helped them, supported them... other people were "with" them. If they fail, other people let them down, didn't believe in them, didn't help them...  other people were "against" them.

To an extent that is, of course, true. No one ever does anything worthwhile on their own.

But successful people don't totally rely on others. Successful people put contingencies in place. Successful people shoot for the best and plan for the worst. They set clear expectations. They communicate -- a lot. They follow up. They mentor and guide and train. They lead and work through others... but they accept final responsibility.

Why? Because the only thing they know they can control is themselves. They act as if success or failure is totally within their control. If they succeed, they caused it. If they fail, they caused it.

Don't waste any wasting mental energy hoping -- or worrying -- about what might happen. Put all your effort into making and making sure things happen. Be proactive.

Be responsible for every possible dependency -- especially the ones that make the biggest difference in your success.

As Jobs would say, "Reasons stop mattering."

Never make excuses.

Never list reasons.

And never point fingers.

Unless, of course, you point them at yourself -- and resolve that next time you'll do whatever it takes to make sure things turn out the way you plan.

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Top Market Reports-Published in April 2019


Healthcare IT Market by Product (EHR, RIS, PACS, VNA, CPOE, HIE, Telehealth, Healthcare Analytics, Population Health Management, Supply Chain Management, CRM, Fraud Management, Claims Management) End User (Provider, Payer) - Global Forecast to 2024

The healthcare IT market is projected to reach USD 390.7 billion by 2024 from USD 187.6 billion in 2019, at a CAGR of 15.8% during the forecast period. The growing volume of patient data, an increase in technological know-how, and demand for quick and efficient healthcare processes and systems are driving the demand for HCIT solutions. Some of the major players operating in this market include Optum (US), Cerner (US), Cognizant (US), Change Healthcare (US), Philips Healthcare (Netherlands), Epic Systems (US), Dell Technologies (US), Allscripts (US), GE Healthcare (US), IBM (US), Athenahealth (US), Oracle Corporation (US), COnduent (US), Infor (US), Tata Consultancy Services (India), Wipro Limited (India), Conifer Health (US), Nuance (US), 3M (US), Inovalon (US), InterSystems (US), Leidos (US), Softheon (US), Omnicell (US), and Ciox Health (US).

Cold Flow Improvers Market by Type (Ethylene Vinyl Acetate, Polyalpha Olefin, Polyalkyl Methacrylate), Application (Diesel Fuel, Lubricating Oil, Aviation Fuel), End-Use Industry (Automotive, Aerospace & Defense) and Region - Global Forecast 2023

The cold flow improvers market size is projected to grow from USD 605 million in 2018 to USD 806 million by 2023, at a CAGR of 5.9%. Cold flow improvers are polymers or co-polymers additive which prevent the formation of crystals in fuel or lubricating oil which can clog the filters and feed lines at low temperature and cause engine shutdown. They are generally used in fuel and lubricating oil.Lubrizol Corporation (US), Chevron Oronite (US), Clariant AG (Switzerland), Afton Chemicals (US), BASF SE (Germany), Innospec (US), Evonik Industries AG (Germany), Infineum International Limited (UK), and Baker Hughes (US).   April 2019   

Process Oil Market by Type (Aromatic, Paraffinic, Naphthenic, and Non-Carcinogenic), Application (Tire & Rubber, Polymer, Personal Care, Textile), and Region (APAC, Europe, North America, MEA, South America)- Global Forecast to 2023

The process oil market is projected to grow from USD 4.7 billion in 2018 to USD 5.6 billion by 2023 at a Compound Annual Growth Rate (CAGR) of 3.6% during the forecast period. The growth of the process oil market can be attributed to the increased demand of process oil in rubber & tire application.Royal Dutch Shell (the Netherlands), Exxonmobil (US), Total S.A. (France), Indian Oil Corporation Limited (India), Petronas Group (Malaysia), Repsol S.A. (Spain), Hindustan Petroleum Corporation Limited (India), Idemitsu Kosan Co., Ltd (Japan), Unipetrol Group (Czech Republic), Panama Petrochem Ltd (India), Nynas AB (Sweden), H&R Group (Germany), Apar Industries (India), Gandhar Oil Refinery Limited (India), and Hollyfrontier Refining & Marketing LLC (US).   April 2019   

Marine VFD Market by Type (AC Drive, DC Drive), Voltage (Low Voltage (Up to 1 kV), Medium Voltage (Above 1 kV)), Application (Pump, Fan, Compressor, Propulsion / Thruster, Crane & Hoist) and Region - Global Forecast to 2024

The global marine VFD market is projected to reach USD 1,039 million by 2024 from an estimated USD 772 million in 2019, at a CAGR of 6.13% during the forecast period. This growth can be attributed to factors such as reduced energy cost, extended equipment life and reduced maintenance, and the growth of the shipbuilding industry. ABB (Switzerland), GE (US), Eaton (Ireland), Rockwell Automation (US), Siemens (Germany), WEG (Brazil), Danfoss (Denmark), CG Power and Industrial Solutions (India), Mitsubishi Electric (Japan), Invertek Drives (UK), Yaskawa (Japan), and Parker Hannifin (US).   April 2019   

Sports Technology Market by Technology (Device, Smart Stadium, Esports, Sports Analytics), Sports (Soccer, Baseball, Basketball, Ice Hockey, American Football/ Rugby, Tennis, Cricket, Golf, Esports), and Geography - Global Forecast to 2024
The overall sports technology market is estimated to be worth USD 8.9 billion in 2018 and USD 31.1 billion by 2024, growing at a CAGR of 20.63% during that period. Major growth drivers include significant improvement in audience engagement, growing demand for data-driven decisions and operations, and increasing sports events, online and offline. Leading players in the sports technology market includes IBM (US), Ericsson (Sweden), Cisco (US), Fujitsu (Japan), SAP (Germany), Oracle (US), NEC (Japan), LG (South Korea), Sharp (Japan), Samsung (South Korea), Fitbit (US), Apple (US), Garmin (US), Sony (Japan), Panasonic (Japan), Modern Times Group (Sweden), Activision Blizzard (US), Tencent (China), and CJ Corporation (South Korea).   April 2019   

Micro-Location Technology Market by Application (Asset Management, Proximity Marketing), Technology (BLE, UWB, Wi-Fi, RFID), Offering, Vertical (Retail and Hospitality, Healthcare, Industrial, Transportation, Sports), & Geography - Global Forecast to 2024

The micro-location technology market is projected to grow from USD 14.1 billion in 2019 to USD 34.1 billion by 2024 at a CAGR of 19.4%. Factors such as increasing importance of asset management across different industries, rise in the use of location-based mobile advertisement, high return on investment, growing adoption of mobile devices, and inefficiency of GPS in indoor premises are driving the market growth. Cisco Systems (US), Aruba Networks (US), Humatics Corporation (US), Estimote (US), Ruckus Networks (US), Zebra Technologies (US), CenTrak (US), Ubisense (UK), Camco Technologies (Belgium), and Siemens (Germany) are key players in the market. Decawave (Ireland), Apple (US), Google (US), Redpine Signals (US), and Visible Assets (US) are key innovators in the market.   April 2019   

In-store Analytics Market by Application (Marketing Management, Customer Management, Merchandising Analysis, Store Operations Management, and Risk and Compliance Management), Component, Deployment, Organization Size, and Region - Global Forecast to 2023

The in-store analytics market size is expected to grow from USD 1.1 billion in 2018 to USD 3.2 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 23.5% during the forecast period. Factors such as a rise in the data volume around in-store operations increased competition from eCommerce players to bricks and mortar retail shops and need for better customer services and shopping experience are expected to drive the adoption of in-store analytics software and services. Moreover, the penetration of smartphones and the Internet, high growth potential in emerging economies, and the advent of cloud-based analytics are expected to create ample opportunities for in-store analytics solution vendors. The in-store analytics market comprises major solution providers, such as RetailNext (US), SAP (Germany), Thinkinside (Italy), Mindtree (India), Happiest Minds (India), Celect (US), Capillary Technologies (Singapore), Scanalytics (US), Inpixon (US), Retail Solutions (US), Dor Technologies (US), SEMSEYE (Lithuania), InvenSense (US), Walkbase (Finland), and Amoobi (Belgium). The study includes the in-depth competitive analysis of these key players in the in-store analytics market with their company profiles, recent developments, and key market strategies.   April 2019   

Baggage Handling System Market by Mode (Airport, Marine, Rail), Solution (Check-In, Screening & Load, Conveying & Sorting, Unload & Reclaim), Check-In (Assisted, Self), Conveying (Conveyor, DCV), Tracking (Barcode, RFID) and Region - Global Forecast to 2025
The baggage handling system market is projected to grow at a CAGR of 7.28%, from USD 8.4 billion in 2018 to USD 13.7 billion by 2025. The increasing focus on improving operational efficiency at airports, growing air passenger volume, and significant developments in intermodal transport are the major factors which will drive the baggage handling system market. The baggage handling system market is dominated by few global players and comprises several regional players as well. The key players in the baggage handling system market are Siemens (Germany), Vanderlande Industries (Netherlands), Daifuku (Japan), Pteris Global Limited (Singapore), BEUMER (Germany), and SITA (Switzerland).   April 2019   

Live Cell Encapsulation Market by Technique (Dripping (Simple, Electrostatic), Coaxial Airflow, Liquid Jet), Polymer (Alginate, Chitosan, Silica, Cellulose Sulfate), Application (Probiotics, Transplant, Drug Delivery, Research) - Forecast to 2024

The live cell encapsulation market is projected to grow to USD 303 million by 2024 from USD 250 million in 2018, at a CAGR of 3.2% during the forecast period. Growth in the live cell encapsulation market is primarily driven by factors such as the increasing public-private investments to support product development, increasing research to establish the clinical efficacy of cell encapsulation technologies, and rising public awareness related to the clinical role of encapsulated cells in disease management. The major players operating in the live cell encapsulation market are BioTime, Inc. (US), Reed Pacific Pty Ltd. (Australia), Viacyte, Inc. (US), Neurotech Pharmaceuticals, Inc. (US), and Living Cell Technologies Ltd. (Australia) were the top five players in the global live cell encapsulation market. Other prominent players operating in this market include Merck KGAA (Germany), Sigilon Therapeutics, Inc. (US), Encapsys, LLC (US), Evonik Industries (Germany), Lycored (Israel), MiKroCaps (Slovenia), BÜCHI Labortechnik AG (Germany), Blacktrace Holdings Ltd (UK), Sernova Corporation (Canada), and Balchem Corporation (US), among others.   April 2019   

Geomarketing Market by Software (Location and Predictive Analytics, Reporting, and Geofencing), Services, Technology (Wi-Fi, Bluetooth, Beacons, NFC, and GPS), Location (Indoor, and Outdoor), Deployment Mode, Vertical, and Region - Global Forecast to 2023

The Geomarketing market is expected to grow from USD 7.3 billion in 2018 to USD 23.7 billion by 2023, at a CAGR of 26.4% during the forecast period. The factors contributing to the high growth rate are increasing demand for location-based intelligence to enhance the business outcome, use of location analytics and big data to collect comprehensive and differentiated information about potential markets and customers, wide acceptance of location-based applications among the consumers, and growing investment in digital marketing compared to conventional marketing.   April 2019   

Feed Mycotoxin Binders & Modifiers Market by Type (Binders and Modifiers), Livestock (Poultry, Swine, Ruminants, and Aquatic Animals), Source (Inorganic and Organic), Form (Dry and Liquid), and Region - Global Forecast to 2025

The feed mycotoxin binders & modifiers market is projected to grow from USD 2.4 billion in 2018 to USD 3.0 billion by 2025, at a CAGR of 3.6% during the forecast period. This is attributed to the increasing demand and consumption of livestock based products, rising incidences of mycotoxin occurrence in crops, stringent regulations limiting the presence of mycotoxin in feed products, and global increase in risk of mycotoxin contamination in livestock feed are some of the major drivers for the growth of the feed mycotoxin binders & modifiers market.Cargill (US), BASF (Germany), ADM (US), Bayer (Germany), Perstorp (Sweden), Chr. Hansen (Denmark), Kemin (US), Nutreco (Netherlands), Adisseo (France), Alltech (US), Novus International (US), BIOMIN (Austria), Impextraco (Belgium), Norel (Spain), and GLOBAL NUTRITECH (Turkey).   April 2019   

Meter Data Management System Market by Component (Hardware, Software), Utility (Electricity, Gas, Water), Application (Smart Grid, Micro Grid, Energy Storage, EV Charging), End-User (Residential, Commercial & Industrial), and Region - Global Forecast to 2023

The global meter data management system market is projected to reach a size of USD 428 million by 2023, at a CAGR of 20.48%, from an estimated USD 169 million in 2018. This growth can be attributed to factors such as growing government policies and legislative mandates for smart meters, need for grid reliability, and need for accurate utility bill generation.are Itron (US), Siemens (Germany), Landis+Gyr (Switzerland), Honeywell (US) and Schneider Electric (France), ABB (Switzerland), Eaton (Ireland), Kamstrup (Denmark), DIEHL (Germany), and Alcara (US).   April 2019   

Beverage Processing Equipment Market by Type (Brewery, Filtration, Carbonation, Sugar Dissolvers, Blenders & Mixers, and Heat Exchangers), Beverage Type (Alcoholic, Carbonated, Non-Carbonated, Dairy), and Region - Global Forecast to 2025

The global beverage processing equipment market is estimated to be valued at USD 18.2 billion in 2019 and is projected to reach USD 24.3 billion by 2025, recording a CAGR of 5.0% from 2019 to 2025. The beverage processing equipment market is projected to grow in parallel to the growth of the beverage industry. The increased consumption of alcohol, rising need for pasteurized milk to combat raw milk outbreaks, continuous upgradation in the equipment and machinery are factors driving the demand for beverage processing equipment. This report includes a study on the marketing and development strategies, along with a study on the service portfolios of the leading companies. It includes the profiles of leading companies such as Tetra Laval (Switzerland), GEA Group (Germany), Alfa Laval (Sweden), Krones Group (Germany), Bucher Industries (Switzerland), SPX Flow (US), JBT Corporation (US), KHS GmbH (Germany), Pentair (US), and Praj Industries (India).   April 2019

Textile Films Market by Type (Breathable and Non-breathable), By Material (PE, PP, PU, Others), By Application (Hygiene, Medical, Sportswear, Protective Apparel), and Region (North America, APAC, Europe, MEA, and South America) - Forecast to 2023

The textile films market size is estimated to be USD 4.5 billion in 2018 and is projected to reach USD 6.2 billion by 2023, at a CAGR of 6.6%. The growing demand for quality hygiene products and rising awareness about maintaining proper feminine and child hygiene are expected to drive the market between 2018 and 2023. In addition, growing athleisure trend and rapid urbanization are likely to propel the textile films market in the next five years.RKW Group (Germany), Covestro (Germany), Berry Global (US), Mitsui Hygiene (Thailand), Arkema (France), SWM International (US), and Toray Industries (Japan) are the key players operating in the textile films market.   April 2019   

Sports Optic Market by Products (Telescopes, Binoculars, Rangefinders, And Riflescopes), Games (Shooting Sports, Golf, Water Sports, Wheel Sports, Snow Sports, Horse Racing), and Geography (North America, Europe, Apac, Row) - Global Forecast to 2024
The overall sports optic market is projected to value at USD 1.8 billion in 2019 and is expected to reach USD 2.1 billion by 2024, at a CAGR of 2.71% during that period. A major growth driver is the enhanced fan engagement/experience. Further, superior performance specifications such as clarity, sharpness, portability, and magnification are driving the sports optic market.Nikon (Japan), Carl Zeiss (Germany), Leupold & Stevens (US), Bushnell (US), Trijicon (US), Celestron (US), Burris (US), Leica Camera (Germany), Swarovski Optik (Austria), and ATN (US).   March 2019   

Dear Concern:

Please find the Soft Copy of Survey Report on ICT Job Market in Bangladesh-2018 through the following links:

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15 Email Marketing Tips to Increase Your Sales
Here's a quick list of 15 time-tested email best practices to increase your conversions and sales.

I'm gearing up for a conference I'm keynoting in two weeks and one of the sessions I'm leading is an expert panel on email marketing.

I wanted to share with you 15 of tips to improve your email marketing so that you can increase your sales.

Value your list. Protect it; connect with it; add value to it; grow it. I've seen so many businesses that simple don't collect names and emails effectively, or they debase the list simply by not emailing out to it frequently enough (see Tip 12 below.)

Start capturing/gathering your list today. Centralize your list to one place. This means you need the right platform, which brings me to tip 3.

Pick the right email platform for your company. Balance complexity with power. There is a cost to switching platforms that is many times the cost of the service. Choose wisely. We and our business coaching clients use everything from the inexpensive and simple to use Mail Chimp and Constant Contact to the serious and robust Infusionsoft or Hubspot.
Test and find your most effective email format(s). (E.g. Text vs html. Short vs long form. Etc.)
Make your email mobile/small screen friendly. This means you have to review your emails on a small screen before you send them out.
Test your messages before you send them on multiple browsers and readers. Have a trusted checklist to review things like: do all links work? Are the landing pages set up and tested? Spelling and grammar? Did the fulfillment part of your funnel work to get the person the right things if she responded? Etc.
Have a second set of eyes review your email. If this isn't possible, step away from your email for an hour and then revisit it fresh.

If you're working with a new list or with a new format or email element, start with a subset of your list first (e.g. your gmail or yahoo emails) to make sure there aren't any issues with deliverability or formatting. This one tip will save you so much heart ache; I've had emails going out to 100,000 people get stopped cold because of something we could have fixed if we had only eaten our own cooking on this tip.

Invest in your subject line. This is the headline for your email. Avoid gimmicks and tricks. They may work once, but they erode trust and debase most brands. In fact, A/B testing your subject line is easy (just divide your list in two and track open rate, click through rate, and purchase/conversion rate on landing page by subject line A vs B. All other parts of the emails are the same, just a different subject line.) This lets you use email to build your best version of sales scripting to use on your website, offline marketing collateral, and even in your live sales person scripting.
Have your email come from one specific person, and go to one specific recipient. Don't write to crowds, and don't write from committees or departments or companies. Give us a face; and look your reader in the eyes and connect. Write to one person.

Send your first email now! The single biggest email marketing mistake we observe clients make is waiting to send any email until they have it "perfect". Don't wait until you have "enough" emails on your list.

The clock is ticking. Your email opt-ins degrade, like an unstable ticking bomb. Make sure you email them as soon as possible to reset the clock. You need them to remember who you are and why they want to read your message.
Make your emails valuable. This can be a key insight, a touching story, a special offer, or anything else that is relevant to your business and your audience. What do you talk with your prospects and customers about when you're with them in person? What do they care about? How do you touch their lives? This is the core of your email messaging.
Make sure all key images are "clickable" and all videos have a "play" button.

If an email (or email campaign) was successful, re-use it. At the very least send it to all those people who didn't open it the first time. And recycle it back to your non-buying prospects a second and third time down the road after an appropriate interval.

If you enjoyed the ideas I shared, then I encourage you to download a free copy of my newest book, Build a Business, Not a Job. Click here for full details and to get your complimentary copy.

Editor's Note: Looking for Email Marketing Services for your company ? If you would like information to help you choose the one that's right for you, use the questionnaire below to have our partner, BuyerZone, provide you with information for free:
Do you have a list of email addresses for your email marketing campaigns?
Please note: Email marketing companies do not provide email address lists. You must possess a list prior to enlisting the services of a marketing company.
Yes - We already have a list of addresses
No - We will need to obtain a list of addresses

Editorial Disclosure: Inc. writes about products and services in this and other articles. These articles are editorially independent - that means editors and reporters research and write on these products free of any influence of any marketing or sales departments. In other words, no one is telling our reporters or editors what to write or to include any particular positive or negative information about these products or services in the article. The article's content is entirely at the discretion of the reporter and editor. You will notice, however, that sometimes we include links to these products and services in the articles. When readers click on these links, and buy these products or services, Inc may be compensated. This e-commerce based advertising model - like every other ad on our article pages - has no impact on our editorial coverage. Reporters and editors don't add those links, nor will they manage them. This advertising model, like others you see on Inc, supports the independent journalism you find on this site.

Source: Inc.

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