Show Posts

This section allows you to view all posts made by this member. Note that you can only see posts made in areas you currently have access to.

Topics - Bipasha Matin

Pages: 1 2 3 [4] 5 6 ... 12
« on: October 30, 2017, 04:45:14 PM »
$1 Million Seed Funding Award

Each year, the Hult Prize team issues a big bold challenge aligned with a large market opportunity inspiring students from over 100 countries to solve it’s greatest problem.

Event Link:

#hultprize #hp18 #powerfrogood

Corporate logos are reproduced millions and billions of times, which means even the smallest logo tweaks can significantly change the amount of ink used. Now, one French designer has hatched an idea for a service to help redesign brand logos—indeed, the who brand-deployment process—to be more environmentally (and economically) friendly.

Sylvain Boyer, a creative director at Interbrand Paris, tells Adweek that he dreamed up the idea for a project called Ecobranding way back in 2013, when he was designing a multicolored birth announcement card for his first daughter.

“On the computer it looked great, but when I submitted the design to the printer for silkscreen printing the bill was … expensive,” he says. To cut costs, he reduced the number of colors—which also made the card more environmentally friendly, as he was using less ink.

“It may seem stupid, but it’s by being confronted with the reality of the deployment of the design that I became aware that every decision … had a direct impact on our environment,” he says. “When a designer designs a logo for a major brand, this logo will be reproduced millions or billions of times, and all this has an ecological and economical impact.”


Study on Post GI Registration Legal & Marketing Initiatives

Every county has its name and fame. The GI is a type of Intellectual Property that identifies goods as originating in a particular territory and, as a result, as possessing specific characteristics, such as quality and reputation, which are attributable or essentially due to climatic conditions or the natural or human characteristics of that territory. Geographical Indications is an emerging trend in Intellectual Property. Bangladesh also enacted this act recently and is in the process of registering its traditional and specialized products.

Bangladesh enacted the Geographical Indications of Goods (Registration and Protection) Act in 2013 and as of August 2017, 02 products have received GI (Geographical Indication) registration.

Agendas to promote the branding and marketing of GI products in domestic as well as international markets need to be designed and implemented for unlocking their commercial potential. The National Industrial Policy 2016 has identified this as a key area for policy initiatives. In this context, I along with one of my colleague Mr. Riad, Lecturer of Law at daffodil International University is conducting this study to investigate the current scenario of GI registration and to suggest some post registration measures based on legal and marketing perspectives to be taken by different authorizes.

In this article I am sharing the marketing aspects of Jamdani and Hilsha whereas Mr. Riad will discuss from legal perspectives.

Before framing a marketing strategy, it is vital to understand the gaps and challenges faced by producers/farmers/artisans and traders in leveraging market opportunities. It has been done through extensive stakeholder discussions and interviews.

Here I am sharing few appropriate strategies that has to be taken by the authority to properly market the registered products.

1.     Quality of registered products has to be ensured. It is necessary to preserve and maintain high quality in such origin-specific goods.

2.     Effective verification and controls at multiple levels in the supply chain, ensuring compliance with product specification before placing it in the market

3.     Establishing Jamdani/Hilsha/GI Products Promotion Center

4.     Developing Formal Branding Strategy

Positioning Strategy
Logo Development based on Category of the GI Goods.
5.     Creating Geographical Sign for GI Registered Products

6.     Expanding Reach in National and International Markets

7.     Setting up Marketing Development Fund

8.     Developing and Implementing a Consumer Marketing Program.

Fairs & Exhibitions
Authorize production research, marketing research and development, and advertising.
Celebrating Jamdani/Hilsha Day (Day of Registration)
Endorsing Celebrity (Sheikh Hasina)
Key influencers and opinion leaders
9.     Gift Catalogue for Private & Public Organizations and others for foreign visitors

10. Establishing a Monitoring System

Regulate the flow of product to market
The producers of GI products also find their products imitated and must fight to maintain their markets and the reputation of their high-quality products. Traceability can be a huge help in detecting fake GIs for all the operators and authorities concerned, including customs. Customs play a key role in the combating of fakes generally, and this includes fake GI products.
Develop a Central database. For example, the Producers’ Association Consorzio del Vino Brunello di Montalcino allows consumers to check the authenticity of single bottles of the Brunello Di Montalcino and Rosso Di Montalcino PDO wines, through an online database available on the association’s website.[1]
11. Creation of a website for each GI product category with following features

Product range
Highlight the unique heritage and the key differentiators for the GI brand
Display of certification or compliances
Customer reviews and testimonials
Interesting information related to the category
Links to GI database, individual producer websites
Section where interested buyers can register or post sales inquiries or solicit quotes.
A listing of key National exhibitions related to the product category/ market
List retailers (city wise) where consumers can get genuine GI products
12. Systemic studies (Impact Studies) need to be undertaken to study the real impact of the registered GI on the producers' community and the potential impact of GI protection for the goods identified for production.

Here are glimpse of the strategies we tried to develop. However, you are welcome to share your opinions, comments and ideas in the comment section.

Bipasha Matin
Senior Lecturer of Marketing
Daffodil International University

Contact: +8801743548306

The American University of leadership is delighted to announce the first Annual African
entrepreneurship competition “Innov’Prize” that will take place on the first week of
November 2017.
The competition will be in three days, it will start with an exhibition and elevator pitch on the
(first day) followed by a business plan evaluation that would be held on (last day).
The competition will be held during the ACBSP conference, and will be on three consecutive
days, where the competitors will have time to work on their projects and tasks and at the same
time assist to several entrepreneurship workshops to help them with their project.


Global Academic Exchange Program(GAEP)2017 in Thailand (Paid)

Global Academic Exchange Program(GAEP) is chiefly for undergraduate students interested in English language teaching to be a part of Walailak University Language Institute (WULI). We aim to provide teaching experience for future EFL teachers.  We offer this paid internship opportunity to not only those pursuing a degree in TESOL, TEFL, Linguistics, Language Educations and other fields related to English teaching but also students in other fields who have strong interest and experience in teaching English and/or organizing English learning opportunities.If your dream is to make a difference through language education, gain an authentic experience of English teaching in EFL contexts and explore ways of living in Thailand, this program is for you!


Business Administration / The Ansoff Matrix
« on: May 25, 2017, 04:09:45 PM »
The Ansoff Matrix was developed by H. Igor Ansoff and first published in the Harvard Business Review in 1957, in an article titled "Strategies for Diversification." It has given generations of marketers and business leaders a quick and simple way to think about the risks of growth.

Sometimes called the Product/Market Expansion Grid, the Matrix (see Figure 1, below) shows four strategies you can use to grow. It also helps you analyze the risks associated with each one. The idea is that, each time you move into a new quadrant (horizontally or vertically), risk increases.
Figure 1: The Ansoff Matrix
Ansoff Matrix Diagram


You can also use the Ansoff Matrix as a personal career planning tool. It can help you weigh up the risks of your career decisions, and choose the best option as a result. Learn more about this with our article on the Personal Ansoff Matrix

Tourism is one of the world’s largest and fastest growing industries of Bangladesh. To take out the best use of the tourism Government of Bangladesh has taken different kinds initiatives. One of the groundbreaking steps is to encourage more women travelers to travel around the Bangladesh.
Bangladesh Tourism Board is now focusing more on increasing the number of women travelers for inbound tourism. The primary target is to aware the women travelers about inbound tourism and encourage them to travel more.
Women travel statistics (UN Women) indicate that women consumers now drive the world travel economy. Women are earning more, spending more and influencing all levels of the travel industry. Women’s purchasing power in the travel segment has never been higher.
Travelling has no limits. Whether it’s male or female. They are not so different. So why do people make such a big deal out of solo female travelers? Because, like it or not, women and men do have different concerns when it comes to traveling, especially when alone. Not only in Bangladesh but in all over the world, women travelers experience some hitches while travelling alone.
The Author identified six key problems that are apprehending women travelers to travel alone.
A focus group discussion with 6 women travelers of Bangladesh along with direct observation, and a range of secondary sources has been used to collect the qualitative data.
From the analysis, women travelers accused disapproval of Family and Friends as the major barrier of travelling alone. Typical Bangladeshi family and their mindsets are yet to take it easy to let their daughter travelling alone or sometimes even in group.
Secondly, Sexual Assaults & Eve Teasing came to the point. Unfortunately, it is true that women are much more likely than men to be the victims of sexual harassment and sexual assault. It is not only rape, but at times women have also experienced eve teasing. It is very likely that a woman traveler may experience harassments in the form of rude, lewd comments, staring, etc. Men ‘scrubbing against’ or probing women is very common when travelling in public transport or when moving in crowded areas.
Another important problem identified through this research is facing harassment while Booking Hotels. The author herself faced problems while booking hotels for their honeymoon. Stereotyped mentality of many yet to accept the women traveling. Many of the hotel managers don’t allow women to reserve hotel by or for themselves
Personal hygiene may be an issue, especially during the period. Some women travelers avoid or feel uncomfortable to travel Banderban or any other adventurous tour due to this. In the rural parts it’s hard to maintain good hygiene. In a group tour, women are being discouraged to travel by reason of unhygienic and unavailability of clean Public Toilets
Another important finding from the discussion is lack of physical fitness of women travelers. There is a say that women are not physically fit enough to travel to adventurous tour like mountain hiking. It is a stereotyped opinion from fellow male travelers while traveling to a group.
Other than the above mentioned reasons, responsibilities women can’t leave behind, is another major issue that is apprehending women travelers specially married women. In our society, it is quite common to see women taking much more responsibilities of their family then men.
Traveling is just like being at home: where the travelers have to understand their surroundings and act accordingly. Adapt as much as possible by doing research on what to wear, how to carry, and what is acceptable behavior. With the right preparation and understanding of the culture and the environments, traveling of a woman in Bangladesh as a solo female can be safe.
To overcome these problems different stakeholders are also working and trying to resolve to make Bangladesh a women friendly travel place. Some suggestions can be taken into to the account to encourage and upturn the number of women travelers in Bangladesh.
1.   Before traveling alone or in a group, ask permission from parents.
2.   Attend group tours. 
3.   Women can avoid travelling alone at night.
4.   Cabs should be hired from reliable sources from the hotel itself.
5.   Women tourists should observe strict security precautions.
6.   Preferably they should travel with known and trustworthy companions.
7.   Evening fun should be restricted to well-known venues only and isolated areas should be avoided at any time of the day.
8.   Hotel room number should be kept confidential and doors should have deadlocks and peep holes.
9.   Female tourists should dress decently and respect local customs.
10.   Take personal hygiene kits with while traveling.
11.   Talk or take advice of other women travelers while traveling to a new place.
12.   Don’t be afraid to ask about the security situation where there is any prior incidents that may have occurred in the area.
Finally, Things are not as bad as it seems to be. Be smart. Be prepared. Stay safe, but don’t stay home. Travel Bangladesh, our beautiful Bangladesh.

Sabiha Matin Bipasha
Lecturer, Department of Business Administration, Daffodil International University

Faculty Forum / 25 Fascinating Stories Behind Your Favorite Brand Names
« on: January 22, 2017, 01:57:36 PM » – Originally named Cadabra but people got it confused with cadaver. Jeff Bezos chose after the world’s largest river and also in part because it starts with A and will come up at the top of alphabetical lists.
    Apple – It’s speculative but at the time, Steve Jobs worked on an apple farm. Also, some say Jobs wanted it to be in front of Atari in the phone book. While others claim that Jobs wanted it to be a tribute to Apple Records, the music label for the Beatles.
    Atari – Derived from the Japanese word ataru, meaning to hit the target or to receive something fortuitously.
    BlackBerry – They wanted to steer clear of the term email because that word increased clients’ blood pressure. So they chose BlackBerry because the device’s buttons looked like seeds, the word is pleasing to the ear, and the device was black.
    Cisco – Short for San Francisco where the company was founded.
    eBay – eBay’s founder, Pierre Omidyar, owned a consulting company named Echo Bay Technology Group before he started eBay. He originally wanted to call it EchoBay but was taken so he shortened it to
    Facebook – A facebook is a directory with photos and basic information. Changed from to after they acquired the domain in 2005 for $200,000.
    GE – In 1890, Thomas Edison needed to sell his inventions as a company so he created Edison General Electric. Two years later, after merging with Thomson-Houston Electric Company, it became General Electric.
    Google – A googol is equivalent to a 1 followed by 100 zeros. When Larry Page and Sean Anderson came up with the name, Sean misspelled it as Google when seeing if the domain was available. Another report claims that Andy Bechtolsheim, co-founder of Sun Microsystems and Google’s first investor, misspelled the name on his $100,000 investment check.
    Hotmail – Sabeer Bhatia and Jack Smith wanted a name that included mail. They settled on Hotmail because it included the letters HTML which is the programming language they used to create the site.
    HP – Named after their founders, Bill Hewlett and Dave Packard. They tossed a coin to determine if the company would be named Hewlett-Packard or Packard-Hewlett. Packard won the coin toss but chose to leave it as Hewlett-Packard.
    IBM – Coined in 1924, IBM is an acronym for International Business Machines.
    IKEA – An acronym from the founder’s name and the Swedish village in which he grew up: Ingvar Kamprad, Elmtaryd Agunnaryd.
    Lego – A combination of the Danish phrase leg godt, which means play well. Lego also happens to mean I put together in Latin, but the company claims that it’s merely coincidence.
    Nike – Founded as Blue Ribbon Sports in 1964 to represent the blue ribbon you get for first place. 14 years later it was renamed to Nike after the Greek goddess of victory.
    Reebok – An alternate spelling of rhebok, which is an African antelope. They found the name in a South African version of a dictionary.
    Sony – Derived from sonus, the Latin word for sound. Also, sonny is short for sonny boys which was slang for smart and presentable young men.
    Sharp – The consumer electronics company is named after its first product, an ever-sharp pencil that was created in 1915.
    Skype – Originally Sky-Peer-to Peer, then Skyper, and finally Skype.
    Starbucks – The first name they ended up rejecting was Pequod, the whaleship in Moby-Dick. So they went with the name of the first mate, Starbuck.
    Toyota – Originally Toyoda, after the company’s founder Sakichi Toyoda, but renamed to Toyota because it took eight brush strokes to write it in Japanese and eight was a lucky number.
    Verizon – A combination of the words veritas, the Latin word for truth, and horizon, signifying forward-looking and visionary.
    Visa –Dee Hock, Visa’s founder, believed that the word would be instantly recognizable by many languages and universally accepted by many countries.
    Volkswagen – Literally means people’s car. Adolf Hitler developed the idea for a “cars for the masses” program that later became Volkswagen.
    Yahoo! –Coined by Jonathan Swift in his book Gulliver’s Travels, a yahoo (short for yahooligan) is a repulsive, filthy creature. Yahoo! founders, Jerry Yang and David Filo thought the word described them well and it was much better than their original name, David and Jerry’s Guide to the World Wide Web.


Faculty Forum / How Did Apple Computer Get Its Brand Name?
« on: January 22, 2017, 01:54:36 PM »

Contact BSI
Derrick Daye
888.706.5489 Email us
Naming November 17th, 2011
How Did Apple Computer Get Its Brand Name?
by Steve Rivkin

How Did Apple Computer Get Its Brand Name?

One of the many sidebars to media coverage of the death of Steve Jobs in October 2011 was an old question: Where did the name Apple Computer come from?

Lots of speculation has floated by:

    Jobs & Wozniak wanted their startup to be in front of Atari in the phone book.
    They wanted distance from the cold, complicated imagery created by other computer companies at the time – with names such as IBM, Digital Equipment and Cincom.
    It was a tribute to Apple Records, the music label of the Beatles.

For solid answers, it’s always a good idea to go to the founders.

In the just-published Steve Jobs biography, Jobs told Walter Isaacson he was “on one of my fruitarian diets” and had just come back from an apple farm, and thought the name sounded “fun, spirited and not intimidating.”

Writing in his 2006 book iWoz: Computer Geek to Cult Icon, Apple’s co-founder Steve Wozniak explains it this way:

“It was a couple of weeks later when we came up with a name for the partnership. I remember I was driving Steve Jobs back from the airport along Highway 85. Steve was coming back from a visit to Oregon to a place he called an “apple orchard.” It was actually some kind of commune. Steve suggested a name – Apple Computer. The first comment out of my mouth was, “What about Apple Records?” This was (and still is) the Beatles-owned record label. We both tried to come up with technical-sounding names that were better, but we couldn’t think of any good ones. Apple was so much better, better than any other name we could think of.”

His concerns turned out to be justified. Apple Computer, Inc. was sued by Apple Records over trademark violations in 1989.

In a 2006 interview with an MIT newspaper, Wozniak was asked again about the rationale behind the Apple name. Wozniak confirmed that it was Job’s creation, and that he came up with the name after spending a few months working on an apple orchard. “After trying to think of better and more technical names, both Jobs and I realized that Apple was a good fit,” he told the newspaper.


We live in a world of words. Our memos are written in words; our emails are written in words; our marketing plans are written in words.

Yet, there are no words in your mind. There are only sounds.

Watch a child learning to read. They will often move their lips. Why is that? Because they are translating the words they are trying to read into sounds they can understand.

Adults don’t move their lips.

But they still convert words into sounds in order to understand them. That’s why it takes time for a printed word to be understood.

There’s a reason for this delay. A mind consists of two brains: A left brain that handles sounds and a right brain that handles visuals.

A printed word is a visual that enters your mind in your right brain where it is decoded and then sent to your left brain where it is transformed into sound. That takes time, approximately 40 milliseconds.

That doesn’t sound like much, but if our stoplights were verbal instead of visual, you could expect even more carnage on our highways.

(Your right brain recognizes visual symbols without needing verbal translations. That’s why you can react quickly when a stoplight changes color.)

Your mind has some 100 billion neurons.

Each neuron has an axon that branches out to carry electrochemical signals to other neurons. That allows a mind to establish hundreds of billions of connections between neurons.

Sounds that are related to each other apparently establish connections in minds. That’s why rhyme and other memory-enhancing techniques can greatly increase the memorability of a slogan or a brand name.

That’s what makes alliterative brand names like Bed, Bath & Beyond memorable.

But do companies recognize the critical importance of “sounds” in the formulation of their company or brand names or their advertising messages? Apparently not.

There are 30 Major League baseball teams. But only four of these teams use an alliterative name: New York Yankees, Chicago Clubs, Philadelphia Phillies and Pittsburgh Pirates.

Advertisers often make the same mistake. Marketing managers will evaluate potential brand names or advertising slogans by writing them on flip charts or presenting them in PowerPoint slides. Or distributing them in memos or emails.

All in print, of course.

Marketing managers are so used to working in print they often forget about the sounds their brand names or slogans might convey.

Techniques to increase memorability.

There are five techniques to increase the memorability of advertising slogans: (1) Rhyme. (2) Alliteration. (3) Repetition. (4) Reversal. (5) Double-entendre.

By now, you might think companies and their advertising agencies would be wise to these techniques. But it’s surprising how few slogans use any of five.

In a survey taken last month of 1,061 advertising slogans, only 175 slogans, or 16 percent, used any one of the five. And many of these uses were trivial.

Yet marketing history is filled with powerful slogans using the five memory-enhancing techniques. Here are some examples.

(1) Rhyme.

   In the American market, the leading coffee brand used to be Maxwell House. The brand even had a clever slogan, Good to the last drop. (In 1999, Advertising Age ranked it as the sixth-best advertising slogan of the 20th century.)

Today, the leading coffee brand is Folgers and not Maxwell House. Folgers’ memorable slogan: The best part of waking up is Folgers in your cup.

Why breakfast when coffee is consumed all day long? One reason is that “waking up” rhymes with “cup.”

But there’s another reason, too. You generally need something specific to create a memorable slogan. And the best way to create a specific benefit is by “narrowing your focus.”

Folgers did that by narrowing its focus to breakfast.

In the 1920s, Mather & Crowther, a London advertising agency, was hired to promote apples. The agency lives on today as Ogilvy & Mather and the apple slogan they created is just as famous as the agency.

An apple a day keeps the doctor away.

Most Americans know the motto of France: Liberté. Égalité. Fraternité. But most French people don’t know the motto of Americ: In God we trust.

   One uses rhymes. The other does not.

(2) Alliteration.

   M&Ms is the leading candy brand in America, thanks in part to an alliterative slogan that also communicates a key attribute: M&Ms melt in your mouth . . . not in your hands.

Again, narrowing the focus to a single benefit (doesn’t melt in your hand like a chocolate bar) allowed the brand to create a memorable slogan.

And many of our most-famous brand names owe part of their success to alliteration: Coca-Cola, Dirt Devil, Dunkin’ Donuts, Mickey Mouse, PayPal, Range Rover and many others.

(3) Repetition.

Years ago, Federal Express tried to compete in the air-cargo business with market leader Emery Air Freight by cutting prices. That didn’t work. FedEx (the current name of the company) lost millions of dollars.

Then FedEx narrowed its focus to “overnight” service. They could have said, “The overnight air-cargo carrier,” but they didn’t.

Instead, they used a slogan that made FedEx the market leader: When it absolutely, positively has to be there overnight,

(Today FedEx is a global air-cargo carrier with $47 billion in annual revenues, second in size only to United Parcel Service.)

(4) Reversal.

   In 1952 when Frank Perdue became president of Perdue Farms, a chicken processor, the company had revenues of $6 million. In 2005 when he died, the company employed 19,000 people and had revenues of $2.8 billion.

In between the two years, Frank Perdue was the spokesperson for the brand. His bald head and big nose made people think he looked like a chicken. Purdue’s slogan It takes a tough man to make a tender chicken.

“My chickens eat better than you do,” he told consumers in some of the 200 different television commercials he appeared in.

(5) Double-entendre.

   What slogan did Advertising Age rank as the top slogan of the 20th century?

A diamond is forever, the slogan of The De Beers Group of Companies, and first used in 1938.

Three years later, diamond sales were up 55 percent.

A diamond is the hardest substance on earth and should last forever. A diamond ring is the symbol of a love that could last forever, too. A double-entendre that creates an emotional bond with consumers.

In an era where advertisers change their slogans every year, the longevity of the De Beers slogan is remarkable. It’s still used today, even though it’s now 78 years old.

As the De Beers slogan illustrates, double-entendre is perhaps the most-powerful memory-enhancing technique you can use. The two different meanings oscillate in consumers’ minds, creating memories that are hard to forget.

By using one of these five memory-enhancing techniques, you can create a slogan that could last forever, too.

Full Link:

For a quick overview, here are the tools I found that seemed to be great, free options for some popular paid services.

    Google Analytics
    Simply Measured
    Open Site Explorer
    Google Scholar
    Google Trends
    Blog Topic Generator
    Content Idea Generator
    Onpage Optimization Tool
    After the Deadline
    Readability Test Tool
    Save Publishing
    Must Be Present
    Conversation Score
    Wolfram Alpha Facebook report
    Fanpage Karma
    Facebook Page Barometer
    Marketing Grader
    Down For Everyone Or Just Me?
Details In this link:

Faculty Sections / 5 Habits of Creative Teachers
« on: January 05, 2017, 04:44:42 PM »
1. They Don’t Let Standards Stop Them.
2. They Teach the Same Concept in Multiple Ways.
3. They Organise Course Material in a Cognitively Advantageous Way.
4. They Are Creative Outside of Teaching.
5. They Stay Educated Themselves.

you will find the details in this following link.

The Beahrs Environmental Leadership Program (ELP) at the University of California, Berkeley, offers a unique learning opportunity for mid-career practitioners and decision-makers to broaden their knowledge and perspectives on environmental and natural resource science, policy, management, and leadership. Through exposure to innovative sustainability approaches and dialogue, ELP participants develop the tools and skills necessary to meet environmental goals that also reduce poverty and social conflict. Established in August 2000 with seed funding from UC Berkeley alumni Carolyn and Richard Beahrs, the ELP offers an annual three week summer certificate course at UC Berkeley, and coordinates the Berkeley ELP Alumni Network with 615 members from over 110 countries. The ELP also supports post-training  conservation and sustainable development collaborative projects with alumni, their organizations and the UC Berkeley community of faculty, staff, and students.

Click to Apply:


Russian youth and student organizations have submitted a bid to be the host country of the World Festival of Youth and Students in Russia. Russian Federation President Vladimir Putin supported this initiative. The World Federation of Democratic Youth approved Russian bid to host the Festival and XIX Festival will pass in October 2017 in Sochi!

This is a platform for dialogue, global form of communication: through discussions, cultural programs, sports, through free communication to find ways to confront the challenges that younger generation is facing today.

Who can become a member of the Festival

If you:

    have an active life position
    are from 18 to 35 years
    have your own favorite practice
    respect the interests of your country
    consider yourself as a part of the global community
    belong to one of the categories of participants:
        leaders of youth NGOs
        young journalists
        creative, artistic young people (musicians, writers, artists, directors, etc.)
        leaders of sports clubs
        young engineers
        leaders of youth organizations of political parties
        young university teachers
        leaders of student government
        young scientists (social, humanitarian and economic, natural and technical sciences)
        young entrepreneurs
        young foreigners who study Russian language and are interested in Russian culture.

Then the World Festival of Youth and Students is for you!!

How to take part?

What should be done?

    To fill up the application for participation (* Please fill in all the fields correctly!)
    To keep track of the status of an application in a personal account
    To get at the result for the completion period of the participants registration

Your application will be sent to the National Preparatory Committee of your country. You will be invited to participate according to the results of the selection of applications, not over April 2017.

​What awaits the participants?

You will experience:

    Visa-free entry for foreign participants
    a unique educational and discussion program with the participation of world-class professionals
    real applied skills in master classes and creative workshops
    complexity of Russian culture: ballet, ice show, a film festival, jazz festival, circus program
    Life-style program: street dances, healthy lifestyle, jogging, hitting a qualifying standards of the “Ready to Work and Defense”, extreme park, musical subcultures
    acquaintance with like-minded people and colleagues from 150 countries
    participation in a grand international youth event


    hotel accommodation
    access to all the educational, cultural and sports fields.

At the expense of the host country.


Pages: 1 2 3 [4] 5 6 ... 12