About World Tourism Day

[Ronald Jetra]

About World Tourism Day

World Tourism Day (WTD) is held annually on 27 September.

Its purpose is to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value. The event seeks to address global challenges outlined in the United Nations Millennium Development Goals (MDGs) and to highlight the contribution the tourism sector can make in reaching these goals.

Establishment of World Tourism Day

It was at its third session (Torremolinos, Spain, September 1979), that the UNWTO General Assembly decided to establish World Tourism Day, beginning in 1980. This date was chosen to coincide with an important milestone in world tourism: the anniversary of the adoption of the UNWTO Statutes on 27 September 1970.

The timing of World Tourism Day is particularly appropriate in that it comes at the end of the high season in the northern hemisphere and the beginning of the season in the southern hemisphere, when tourism is on the minds of millions of people worldwide.

World Tourism Day theme and official celebrations

WTD is celebrated by events around the themes selected by the UNWTO General Assembly, on the recommendation of the UNWTO Executive Council. 

While UNWTO invites people of all ages and backgrounds to hold and take part in celebrations in their respective country or holiday destination, official WTD celebrations take place in a UNWTO Member State, on the basis of geographic rotation.