What is Visit Intention?

[Shah Alam Kabir Pramanik]

Visit Intention: Generally intention is an indication of a person's readiness to perform a given behavior, and it is considered to be the immediate antecedent of behavior (Shen, 2009). The visit intention is measured with the help of three items recommendation status, revisit intention and satisfaction with the visitation. Many scholars have measured visit intention with the help of the aforesaid dimensions. (Houng, Dam &Trang, 2015; Shen, 2009; Chen &Tsai, 2007)

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