Branding Bangladesh: Expanding Industrial Markets Beyond Traditional Partners

[masum iqbal]

Bangladesh must look towards G-20 and the emerging markets as a platform from which export markets can be developed. Despite a few unfortunate incidents, Bangladesh remains the target destination for international buyers of RMG. However, we have seen since 2013 how precarious our markets in the First World can be. Consumer boycotts have been advocated and can only hurt the working population of the country. Bangladesh would have to look towards other markets for stability of export.
South America and Africa are the sort of areas where Brand Bangladesh can flourish because we have always had good relations with these countries. They do not have the First World prejudice that tend to affect the trade relationships Bangladesh has had with EU and the USA.
Bangladesh can also build greater rapport with the ASEAN countries in order to promote growth.