Good examples of products with a unique selling point (USP)

[munna99185]

Some good examples of products with a clear USP are:

(a) Head & Shoulders: "You get rid of dandruff."
(b) Domino's Pizza: "You get fresh, hot pizza delivered to your door in 30 minutes or less—or it's free."
(c) FedEx: "When your package absolutely, positively has to get there overnight."
(d) Metropolitan Life: "Get Met. It Pays."
(e) Southwest Airlines: "We are the low-fare airline."    [wikipedia]


Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University