Destination branding is about identifying the destination’s strongest and most competitively appealing assets in the eyes of its prospective visitors, building a story from these that makes the destination stand out above its competitors, and running this narrative consistently through all marketing communications.
The brand forms the basis of a destination’s marketing communications. Marketing tends to have become synonymous in the destination world with promotion.
Destination branding is who you are;
Destination marketing is how you communicate who you are.