Author Topic: Product-idea-Concept-Image  (Read 188 times)

Offline Shah Alam Kabir Pramanik

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« on: April 05, 2017, 02:40:04 PM »

Product idea is an idea for a possible product that the company can see itself offering to the market

Product concept is a detailed version of the idea stated in meaningful consumer terms

Product image is the way consumers perceive an actual or potential product