Risks of differentiation strategy

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Offline Shah Alam Kabir Pramanik

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Risks of differentiation strategy
« on: April 15, 2017, 09:07:51 AM »
Risks of differentiation strategy

1. Differentiation is not sustained, because
• Competitors imitate.
• Bases for differentiation become less important to buyers.
2. Cost proximity is lost.
3. Differentiation focusers achieve even greater differentiation in segments.