Thanks no doubt to the fact that Easter falls during the same period as this year's cherry blossom season, Tokyo has topped a list of the most popular Easter destinations among Asia-Pacific travelers for 2018.
In the ranking, compiled by online hotel booking site Agoda, the Japanese capital knocked out last year's chart-topper, Manila, to take this year's top spot.
While the Philippines has the largest Christian population in Asia-Pacific and hosts no shortage of religious events for the holiday, the results of the list suggest that this year, travelers are keener to witness the miraculous beauty of Japanese cherry blossoms over the long weekend.
The list is based on Agoda's booking data for Easter weekend across Asia-Pacific.
According to the Japanese Meteorological Corporation, parts of the country are currently in full bloom, including Tokyo, Kyoto and Osaka.
The Tokyo Tower (background) is seen lit up as visitors row boats in a moat surrounding Edo Castle to admire full-bloom cherry blossoms in Tokyo on April 4, 2016. Viewing cherry blossoms is a national pastime and cultural event in Japan, where millions of people turn out to admire them annually. Photo: AFP
After Tokyo, the most popular destinations this weekend will be Bangkok and Manila.
The report also breaks down the top spots for specific regions. For Australians, for instance, the most popular international destination is Bali; for Filipinos it's Manila and for Singaporeans it's Bangkok.
Here are the top 10 destinations for Easter this year overall:
1. Tokyo, Japan
2. Bangkok, Thailand
3. Manila, Philippines
4. Bali, Indonesia
6. Seoul, South Korea
7. Taipei, Taiwan
8. Kuala Lumpur, Malaysia
9. Hong Kong
10. Johor Bahru, Malaysia