Why has selling become a bigger challenge today than it was yesterday ?

[Md. Neamat Ullah]

Why has selling become a bigger challenge today than it was yesterday:

1. Today a buyer has  many more options.
2. Competitions has also become sophisticated.
3. Media has made people more Knowledgeable and aware.
4. There is a terminology called 'Caveat Emptor' which means 'Buyer beware'. that is the old thinking. Today the scenario is Seller beware.
Because,the seller is perceived as an expert in his field. The buyer who may not be knowledgeable in this area is relaying on the seller Trustworthiness.