Challenges for the 21st Century in Marketing

Author Topic: Challenges for the 21st Century in Marketing  (Read 965 times)

Offline Shah Alam Kabir Pramanik

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Challenges for the 21st Century in Marketing
« on: May 26, 2016, 04:59:15 PM »
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The global marketplace has developed because of factors such as explosive growth in world GDP, rapid expansion in merchandise trade, cost cutting and improvement of product quality by firms seeking competitive advantage, and a revolution in communication technology. The rise of great global corporations has also been influenced by the growth of large pools of liquid funds and more efficient capital markets to deploy them quickly; and improved financial, logistics, and business management techniques. Both corporations and governments have their respective roles to play in order to meet the global competitive challenges.
Considerations for strategists in the 21st century are many. These include corporate strategy; ethics, public values, and social responsibility; global challenges;
the role of the government; ecological challenges; quality and productivity; workforce diversity; change; and empowerment.

Organizations that want to maintain leadership in the economy and the technologies that are going to emerge in the future need to give enough consideration to the social position of the knowledge professionals and their values.

With e-business, the speed and quality of delivery can become competitive factors for an organization. Any organization that can organize delivery can operate in any market without maintaining its physical presence there.

In the 21st century, the CEOs have to live up to the demands of better corporate governance, and they need to adopt an approach toward information that will help the organization exploit the enormous potential of information technology and systems for creating and sustaining a competitive advantage

Offline Nusrat Nargis

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Re: Challenges for the 21st Century in Marketing
« Reply #1 on: May 31, 2016, 12:24:20 PM »
thanks sir. :D :D
Nusrat Nargis

Assistant Professor
Department of Business Administration
Daffodil International University

Offline Madhusudan Das

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Re: Challenges for the 21st Century in Marketing
« Reply #2 on: June 12, 2016, 04:51:19 PM »
Thank for sharing sir.
MadhuSudan Das
Lecturer, BTHM, DIU.

Offline Nurul Mohammad Zayed

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Re: Challenges for the 21st Century in Marketing
« Reply #3 on: July 02, 2016, 02:39:52 AM »
Marketing is the process of creating unnecessary demand among potential consumers.   
Dr. Nurul Mohammad Zayed
Assistant Professor 
Department of Business Administration 
Faculty of Business & Entrepreneurship
Daffodil International University

Offline Showrav.Yazdani

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Re: Challenges for the 21st Century in Marketing
« Reply #4 on: July 02, 2016, 11:53:40 AM »
Thanks for sharing.
Regards,
Showrav
Lecturer
Dept. of Business Administration