Types of Demand

[Farhananoor]

meet the organization’s objectives. Eight demand states are possible.

1.   Negative Demand:
            Feature: A major part of the market dislikes the product and may even pay price to avoid it.
            Example: Vaccination, dental work.
            Marketing tasks: i. Analyze why the market dislike the product.
                                        ii. Analyze whether the marketing program consist of program redesign, lower price and more positive promotion.

2.   No demand:
             Feature: Target consumers may be unaware and un interested about the product.
             Example: i. Farmers may be not interested in new farming method.
                             ii.College students may not be interested in foreign language course.
            Marketing tasks: Find ways to connect the product’s benefits of products with the people’s natural needs and interest.

3.   Latent demand:
                 Feature: Consumers may share a strong need that cannot be satisfied by any existing product.
                 Example: Harmless cigarette, safer neigherhood,more fuel efficient car.
                 Marketing tasks:  i.Measure the size of the potential market.
                                              ii.Develop goods and services to satisfy the demand.
4. Declining demand:
                 Feature: When the demand of the product or service becomes lower.
                 Example: Private colleges have seen application falls.
                 Marketing tasks: i.Reverse the declining demand through creative remarketing.                       
                                             ii.Analyze the cause of decline and determine whether the demand can be stimulated by new target market.

5. Irregular demand:
                   Feature: Demand varies on a seasonal, daily and hourly basis.
                   Examples: Museums are under visited in week days and over crowded on week days.
                   Marketing tasks: Find ways to alter the pattern of demand through flexible pricing, promotion and other incentives.

6. Full demand:
                  Feature: When the organization is pleased with their volume of business.
                  Marketing tasks: i.Maintain the current level of demand in the face of changing consumer preference.
                                             ii. Maintain and improve the products quality and continuously measure consumer satisfaction.
7. Overfull demand:
                     Feature: Demand level is higher that the organization can and want to handle.
                     Example: National park is terribly overcrowded in the summer.
                     Marketing Tasks: i.Finding ways to reduce the demand of the products.
                                                  ii.Rasing price.
                                                  iii.Reducing promotion and service.
8. Unwholesome demand:
                         Feature: Those kinds of demands, not acceptable by the society.
                         Example: CIgeretts, hard drings, alcohol.
                         Marketing tasks: i.Fear message
                                                     ii.Price hikes.
                                                     iii.Reduce availability.

[saratasneem]

Informative post. From my point of view,demand is unlimited. Human being has the freedom to want anything to survive in the planet.

[shan_chydiu]

good post.

[Sampa Saha]

Human demand is unlimited.

[tree]

Nice post and  demand related to sales

[sajib]

Demand can be classified into three major types:

1. Price Demand

Price demand shows the relationship between price of the goods and quantity demanded. If the price of goods is higher consumers will purchase less quantity of goods and if the price is lower, consumers will purchase more quantity of goods. It means there is inverse relationship between price and quantity demanded.

2. Income Demand

Other thing remaining the same, income demand indicates the relationship between income of the consumer and quantity of demanded commodity. In others words, it relates to the various quantities of a commodity that will be bought by the consumer at various levels of income. Here, demand of goods depends upon the income of consumer. Generally, if income of consumer increase the demand of goods also increases and vice-versa. Incase of normal goods, there is positive relationship between income and quantity demanded. But in case of inferior goods there is inverse relationship between income and quantity demanded.

3. Cross Demand

It is a situation; where change in the price of one-commodity results in the change of the demand of other commodity. In this way, cross demand indicates how the demand for a commodities affected by changes in the price of related goods.

[yahya]

This is most informative and detailed description.