DIU Activities > Brand Image of DIU

Design is essential but design is not brand_Seth

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shibli:
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.

shibli:
"What does your brand stand for? If you are what others are, then there's nothing here to own or protect or build upon."_Seth

shibli:
A brand is a promise that makes people feel great about it

shibli:
What is the difference between branding and advertising? The brand is the impression, the reputation, the ideas people have about you in their minds. On the other hand, advertising is one technique available to those who are attempting branding. Advertising is targeted at raising public awareness of the brand,

shibli:
Advertising is a paid form of communication in which you inform, educate and promote an idea, goods or service. Advertising is always a paid form of promotion and is non-personal. Take for example, if i promote something to you, it is not an advertisement even when i am paid to promote it to you. This is known as personal selling. Advertising is a mass-mediated communication. For example, if i promote a product a service to a large number of people.

On the other hand, branding means giving name, mark or label to a product or service that ensures a promise or a significant difference in the mind of the customers. Like when you purchase a KFC chicken, you are not buying just the chicken but also the promise of the quality of KFC

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