DIU Activities > Brand Image of DIU

Design is essential but design is not brand_Seth

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shibli:
The brand is the impression, the reputation, the ideas people have about your company or your product or service or you in their minds. On the other hand, advertising is one technique available to those who are attempting branding. Advertising is targeted at raising public awareness of the brand. On the other hand, a brand is a promise that makes people feel great about it.

However, Prof Kotlar said, you cannot establish brand by advertising. Branding is the consistent fulfillment of customers' expectation that makes them feel delighted or excited about you. Branding remains in the heart or mind of the customers, so you have to do something different like innovation, CSR activities and continuous quality development.

Bottom line is............ make your customer feel excited about you or your products or services consistently and continually.

shibli:
Brand Equity is the power of brand:
A brand's power derived from the goodwill and name recognition that it has acquired over the years, which convert into higher sales volume and higher profit margins against competing brands.

When people speak of "brand equity" they mean the public's valuation of a brand. It is not what you talk about your product/service., but it is what people say about it. Brand equity is associated with wide recognition, customer loyalty, and the market share enjoyed by the branded product or service.

shibli:
What is a brand?
A brand is a forcing identity that creates a lasting emotional attachment with the customers. A brand is a promise of superior values that deliver a certain distinctive experience to the customers.
A brand is not owned by the company, it’s owned by the customers: It is not what you say, it is what people say about you.
So, my definition of brand is anything that makes a significant long-lasting difference in the mind of the customers.

Brand is part of everything we do: Everything that a company does –is part of establishing your brand. So, Integrated Marketing Communication can be one of the effective ways of brand development...

shibli:
According to Professor Kotlar, the best strategy of CSR is to select one or two areas or fields which a company can go for continuously and consistently so that it can position that activity in the mind of the public, otherwise people will not remember that. Human mind is very forgetful. Unlike contributing in scattered areas, I mean, choosing one or two specific areas like donating laptob to bind people, providing scholarship or beautification of city or providing donation or providing auto rickshaw to the poor or the like.

Bottom line: Choosing one or two specific area and keep doing that consistently. (people tend to forget CSR done haphazardly)

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