Global Marketing Vs International Marketing

[Sultan Mahmud Sujon]

Global Marketing:
Global marketing is a lot different from international marketing. In global marketing, marketers look at the globe as “ONE MARKET”, they offer only a single line of product with a very minimal adaption of the local market. Examples of it are McDonald’s, Microsoft, IBM, Ford and so on. Products are standardized wherever you go.,
 
INTERNATIONAL MARKETING:
International Marketing they offer their product across national boundaries that specifically meet the preferences of the local market. Products are produced based upon the culture, customs and sets of value of the specific country.