Learn this principle of achievement well: We are successful in direct proportion to how well we motive other people. What we gain in money, influence, and power depends on what we cause other people to do. To succeed in selling, salesmen must persuade other people to buy. To achieve in management, you depend on the support of others to help do the work. To win an election, politicians must get citizens to vote for them. To profit, merchants are dependent on consumers to buy their products. Your success, then, depends on what you cause other people to doâ€”work, buy, invest, sacrifice.
In whatever we do, we must have the support of others. To advance yourself through other people requires winning their cooperation. And the help of others must be voluntary. You canâ€™t force people to support you. Nor will you gain much by begging or pleading.
Think for a moment how much your success depends on your motivational skill. You need motivational know-how to get your kids to do homework, to get an appointment with someone to see, to encourage your employees to put forth their effort, and to induce someone to buy your product, proposition, plan or idea.
Winning power and influence through skillful motivation can be learned.