What is Brand Equity?

[Sultan Mahmud Sujon]

A brand as a name, term, sign, symbol or design or a combination of them, intended to identify the good or services of one seller or group of seller and to differentiate them from those of competitor. A brand is thus a product or service whose dimension different it in some way from other product or service deigned to satisfy the same need. These difference may be also be more symbolic, emotional, or intangible related to what the brand represents