Marketing term: Gravity model
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Offline Jeta Majumder

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Marketing term: Gravity model
« on: March 30, 2014, 02:19:11 PM »
A theory about the structure of market areas. The model states that the volume of purchases by consumers and the frequency of trips to the outlets are a function of the size of the store and the distance between the store and the origin of the shopping trip.
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