Brand awareness

Author Topic: Brand awareness  (Read 712 times)

Offline munna99185

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Brand awareness
« on: April 04, 2014, 12:57:04 PM »
The likelihood that consumers recognize the existence and availability of a company's product or service. Creating brand awareness is one of the key steps in promoting a product. Brand awareness is an important way of promoting commodity-related products. This is because for these products, there are very few factors that differentiate one product from its competitors. Therefore, the product that maintains the highest brand awareness compared to its competitors will usually get the most sales.

For example, in the soft drink industry, very little separates a generic soda from a brand-name soda, in terms of taste. However, consumers are very aware of the brands Pepsi and Coca Cola, in terms of their images and names. This higher rate of brand awareness equates to higher sales and also serves as an economic moat that prevents competitors from gaining more market share.
[Source:http://www.investopedia.com]

Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University

Offline shahanasumi35

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Re: Brand awareness
« Reply #1 on: April 09, 2014, 07:32:54 PM »
Good post and I think many of us feel it in this way in our mind which will increase the value of that brand.

Offline gour2010

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Re: Brand awareness
« Reply #2 on: April 13, 2014, 10:57:57 AM »
good post

Offline Md. Al-Amin

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Re: Brand awareness
« Reply #3 on: April 13, 2014, 02:42:55 PM »
We should evalute the brand value of an organization.

Offline sajib

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Re: Brand awareness
« Reply #4 on: April 23, 2014, 04:19:19 PM »
Extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.

Read more: http://www.businessdictionary.com/definition/brand-awareness.html#ixzz2zhdQF3Xv
Kamrul Hossain Sajib
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Daffodil International University

Offline Nusrat Nargis

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Re: Brand awareness
« Reply #5 on: April 24, 2014, 12:58:29 PM »
thanks sir. :D
Nusrat Nargis

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Department of Business Administration
Daffodil International University

Offline sayma

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Re: Brand awareness
« Reply #6 on: April 29, 2014, 01:28:28 PM »
nice post.. :)

Offline Shahnoor Rahman

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Re: Brand awareness
« Reply #7 on: April 29, 2014, 05:25:40 PM »
Exactly. I think creating brand loyal customers is the most difficult as well as the most important task for each and every company.

Offline Farhananoor

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Re: Brand awareness
« Reply #8 on: May 08, 2014, 10:06:16 AM »
Actually loyalty remains in the heart of consumers.Its really tough to acheive the the heart of people.