The role of business in Society:
The relationship between business and society is integral in the success of any business. This relationship is defined as how a company interacts with society. There is an obvious and symbolic relationship between business and society that has been observed and evaluated for generations. Because of our social nature, we humans like to be included in a group of people like ourselves that make us feel the sense of being with others and having a discussion as a part of the exchange of ideas. This situation exists in all forms of our society and includes business, family and all sorts of groups and entities. Thus we can say that human beings are social elements and like to be with others like them. This makes the foundation of strong connection between business and society. Thus it is important to consider the social factors for efficient functioning of the operations of an organization. The important fact to remember is that business is about relationships and a successful firm is the one that is able to build good and long-lasting relationships with its customers. Today’s market is filled with competition. Every industry must raise the level of importance to maintain good relationships with customers so that they can stay connected with the organization even during the event when the competition is offering better prices and better services. Therefore all efforts put toward building good relationships is time well spent. Many organizations form special departments solely for the purpose of maintaining relationships with the customers and employees in the firm. Strong relationships are needed to exist with the management committee at the topmost level in the firm. Thus the importance of relationship between business and society is not hidden from anyone and is well evident everywhere and the firms today need to focus at this aspect more than anything else to ensure success.
