A business proposal is essentially a persuasive document. One- or two-page persuasive letters or memos can be considered proposals, although most people would reserve the term "proposal" for documents that are longer. These longer documents are formalized; they look like much like reports. It is correct to classify proposals as persuasive reports. The objective of a proposal's argument can be almost anything, but it's usually to convince the reader of something that you want:
* to buy a service or product from you
* to convince the reader of the existence of a situation, or to take a course of action (eg. convincing your department of your need for a new computer)
* to provide you with funds (for example, a loan or grant, or to become a partner or shareholder)
Balancing Creativity and Expectations
Proposals can be solicited by the reader. A common method of soliciting a proposal is a formal "request for bids" or "request for proposal" (RFP). However, if your customer in conversation asks you for a proposal for expanded service, that is "solicited", and your chances for a fair reading are quite good. On the other hand, if you send a proposal that is not expected or requested, then that "unsolicited" proposal could possibly be rejected out of hand - tossed out without a reading.
A proposal requires a strong organization with clear headings and a "top down" order (of importance in the ideas).
Then we'll describe what a proposal is, how a proposal balances expectations and creativity, the characteristics of a proposal, and business plan proposals.
Imagine having a conversation with your recipient, about your proposal. Imagine all the objections, and the many convincing ideas you will counter with.
Best of luck!
