In-game advertising (IGA)

[munna99185]

In-game advertising (IGA) refers to advertising in computer and video games.  IGA can be integrated into the game either through a display in the background, such as an in-game billboard or a commercial during the pause created when a game loads, or highly integrated within the game so that the advertised product is necessary to complete part of the game or is featured prominently within cutscenes. [source:wikipedia.com]


Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University

[Farhananoor]

Thanks for sharing.