Changes in behavior of the 21st century’s consumers in Bangladesh:
Over the past two decades, the face of the world consumer has truly changed. Bangladesh is no exception. The Bangladeshi consumers’ behavior also has been changing tremendously since two decades. Most mentionable changes are occurred like:
Changes in Behavior:
• Goods are more available
• Online shopping tendency increasing
• Consumers becoming more conscious aware about the product.
• Want to get the product by convenient way and at convenient place.
• Information about these goods is more open and accessible
• And the ability to buy these goods from any corner of the earth has become possible.
• Consumers becoming Savvy …………………………………..
As a result, marketers have to rethink about their consumers. Marketing is more important now than ever before. The challenges facing by modern marketers are changes in consumer behavior.
Marketing strategies:
To cope up with the 21st century’s consumer behavior successful marketer can follow the following strategies:
Successful communication with the target market: Using social media to share consistent information about products and services.
Communicating directly with culture-driven consumers: Who already communicate online amongst themselves and even with competitors.
And mastering people-to-people (ONE TO ONE) communication with consumers.
In order to survive in the 21st century marketers have to practice the above mentioned strategies.
