Native advertising is a form of online advertising that matches the form and function of the platform on which it appears. For example, an article written by an advertiser to promote their product, but using the same form as an article written by the editorial staff. The word "native" refers to the content's coherence with other media on the platform. One form of native advertising, publisher-produced brand content, is similar in concept to a traditional advertorial, which is a paid placement attempting to look like an article.
Formats for native advertising include promoted videos, images, articles, commentary, music, and other media. Examples of the technique include search advertising (ads appearing alongside search results are native to the search experience) and Twitter's promoted Tweets. Other examples include Facebook's promoted stories or Tumblr's promoted posts. Content marketing is another form of native advertising, placing sponsor-funded content alongside editorial content or showing "other content you might be interested in" which is sponsored by a marketer alongside editorial recommendations. [wikipedia]
Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University
