Marketing Terminology Part 7

Author Topic: Marketing Terminology Part 7  (Read 172 times)

Offline Showrav.Yazdani

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Marketing Terminology Part 7
« on: November 06, 2015, 03:01:08 PM »
 Alternative Advertising
advertising which uses media other than the traditional media; examples of alternative advertising more...

 Alternative Close
a closing technique in which a salesperson presents two alternatives in an attempt more...

 Alternative Evaluation
the stage in the buying decision process in which the buyer uses information more...

 Alternative Media
media vehicles, apart from the traditional ones, which are available for promotional purposes; more...

 Ambience
the surroundings, including floor lay-out, indoor plants, furniture and furnishings, decor, colour, advertising more...

 Ambient Advertising
signs, posters and other promotional material, often in unusual and unexpected places, inside more...

 Ambient Media
a wide range of advertising and sales promotion material -- including signs, posters, more...

 Ambush Advertising
a form of promotional activity, usually considered unethical and sometimes illegal, in which more...

 Ambush Marketing
see Ambush Advertising.

 American Consumer Satisfaction Index
a U.S. system which tracks consumer satisfaction with a range of products and more...

 Amiable (Social Style)
one of four social styles (with Analytical, Driver and Expressive) commonly used to more...

 Analysis
the mathematical or statistical processing of data and presentation of the results.

 Analysis of Variance (ANOVA)
a technique used in research to determine the statistical difference between three or more...

 Analytic Modelling
a sophisticated, statistical technique, based on historical data related to sales levels, pricing more...

 Analytical (Social Style)
one of four social styles (with Amiable, Driver and Expressive) commonly used to more...

 Anchor Store
a popular, major retailer located within a shopping mall to attract mall patronage.

 Annual Plan
in strategic planning, a short-term marketing plan that describes the current marketing situation, more...

 Ansoff Matrix
a tool, devised by Igor Ansoff (1918-2002), to provide a logical framework for more...

 Anti-Competitive Pricing Strategies
methods of pricing -- including predatory pricing, price-fixing, bid-rigging, and allocating customer groups more...

 Anti-Dumping Laws
in international marketing, regulations which are designed to protect domestic firms from unfair more...

 Anti-Globalization
Movement whose participants are opposed to capitalism and globalization. The philosophy of the movement is based on the more...

 Anti-Monopoly Regulation
laws passed to prevent anti-competitive and anti-monopoly practices in business.

 Anti-Trust Legislation
see Anti-Monopoly Regulation.

 Anti-Trust Pricing Strategies
see Anti-Competitive Pricing Strategies.

 Anticipatory Pricing
the practice of setting a somewhat higher price than would otherwise have been more...

 Apathy
a 'couldn't care-less' attitude of suppliers to customer complaints; a common cause of more...

 Approach
the stage in the selling process in which a salesperson contacts a potential more...

 Approver
the person within an organisation who has the ultimate decision for making purchases; more...

JEWEL KUMAR ROY

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Re: Marketing Terminology Part 7
« Reply #1 on: November 18, 2015, 02:47:15 PM »
Thanks for sharing