Cultural Changes (CC):
Culture is the set of values, beliefs, ideas, norms, morals, and customs that are transmitted and shared in a given society. Culture is dynamic in nature. In Bangladesh the culture has changed that has brought revolutionary changes in the Real Estate industry. The major changes from joint family to nuclear family (re-structuring of households to single family units), western culture, intends to be single family in urban areas have increased that ultimately increased the demand of apartment. Here we have considered four attributes of cultural changes namely Re-structuring of households to single family units, western culture, intends to be single family (SFU); Apartment culture/ influence of western culture (AC); Project facilities are demanded (PFD); Standard services and security in the apartment (SSS) that are affecting the customers’ buying attitude. These variables have been showed by different scholars (Bony and Rahman, 2014; Mohiuddin, 2014; Khaled, et al., 2012; Zadkarim and Emari, 2011; Barua, et al., 2010; Mollah, et al., 2009).
