Rise of Digital Mobile Video Advertising:
Video advertising is a new addition to the digital marketing world. It adds an extra flavor to the field of marketing. Before we used to use only still posts or posters as a medium of advertising in digital media. But now we can find more of a video advertising. The video advertising is nothing but advertising in a form of video which is used to attract the customers to know about the brand and product. Though it needs more budgets, but it is more effective way invented recently. This form of advertising has been used in different websites, especially in the news portal, e- commerce site, in YouTube, Face book and so on. It has been placed in such a way that the viewer will watch it unknowingly and they cannot ignore it. By the time they find a way to ignore they will get the related message. These kinds of video advertising are very short in nature, generally is it 10 to 20 seconds. But with this limited time it leaves the maximum effect. Even it is effective in Smartphone and tab as well. While opening a site it pop up on the screen and there is no way to ignore it.
