Lindex has debuted a new range of denim jeans for women and kids named 'Even Better Denim', containing post-consumer recycled cotton. The collection has more sustainable cotton and post-consumer recycled cotton and the styles represent a new step in the retailer's journey towards even more sustainable denim and closing the textile production loop.
The lines are also dyed in a cleaner and more sustainable process that is more resource efficient, while the zippers, buttons, labels and other accessories are the most sustainable alternatives that Lindex has found in the market.
“Old garments that normally would have gone to waste have now become part of our new 'Even Better Denim' styles,” Sara Winroth, sustainability manager at Lindex. “That way we reduce the use of virgin material, saving water and energy in production