In the encirclement attack, a firm
decides to attack his opponents suddenly. The attack is launched
simultaneously on all fronts. The fronts, rears, and sides are attacked
at a time, and all on a sudden. In such a situation the opponents
become puzzled and start protecting all fronts. Such mobilization of
resources by the opponents cannot ensure protection of any front fully
since resources are distributed among different fronts. This is another
opportunity for the attacker. In this attack the attacker offers
everything his opponents offer to the market. He sometimes offers the
market more than his opponents do. This tempts the customers and
they are unable to refuse his offers. This strategy can be successfully
launched only when the attacker is in a better position compared to his
opponents in terms of resources and strengths.
