A Prestige-Goods Strategy

Author Topic: A Prestige-Goods Strategy  (Read 285 times)

Offline Bipasha Matin

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A Prestige-Goods Strategy
« on: December 06, 2016, 12:37:14 PM »
This is quite a different strategy than the
previous ones. Here the attacker launches a superior quality product
compared to the market leader. The price that he charges is also
higher than the leader. The challenger continues charging the higher
price for quite some time and gradually reduces the price as he
captures a sizeable portion of the market.
Sabiha Matin Bipasha

Senior Lecturer
Department of Business Administration
Faculty of Business & Economics
Daffodil International University